Research

Today's firms need a social effort that is serious and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address...

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt...

The indisputable fact that the conventional marketing approach is no longer working. To help move us beyond the status quo, Reimagining Operational Excellence uses the new Omnihouse model, with world-class examples from Korea, India, Japan, Singapore,...

With clear analysis and practical frameworks, this book provides step-by-step guidance businesses can use to prosper in the new era of digital media "An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780684866000Author Jean KikbourneFormat PaperbackImprint Prentice Hall & IBDPublisher Prentice Hall (a Pearson Education company)Weight(grams) 476g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781944627119Author Indi YoungFormat PaperbackPage Count 320Imprint Indi Young BooksPublisher Indi Young BooksWeight(grams) 431gDimensions(mm) 229mm * 152mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780060799908Author Al RiesFormat PaperbackPage Count 304Imprint HarperCollins PublishersPublisher HarperCollins Publishers IncWeight(grams) 295g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544512402Author Will LeachFormat PaperbackPage Count 260Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 331gDimensions(mm) 216mm...

Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne...

**Business Book Awards 2024: Highly Commended**Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.Finding out what your customers...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544537825Author Joe BelliottiFormat PaperbackPage Count 198Imprint Houndstooth PressPublisher Houndstooth PressWeight(grams) 259gDimensions(mm) 216mm *...

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose. Customer Insight Strategies...

Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing...

Use the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today2021 International Book Awards finalist in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781777160487Author Etienne GarbugliFormat PaperbackPage Count 198Imprint Etienne GarbugliPublisher Etienne GarbugliWeight(grams) 272gDimensions(mm) 229mm *...

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book...

This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781909623804Author Tim PrizemanFormat PaperbackPage Count 232Imprint Panoma PressPublisher Rethink PressWeight(grams) 259gDimensions(mm) 216mm * 140mm * 12mm

Learn how to gain insights from your data as well as machine learning and become a presentation pro who can create interactive dashboardsKey FeaturesEnhance your presentation skills by implementing engaging data storytelling and visualization...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578419862Author Mark W SchaeferFormat HardbackPage Count 320Imprint Schaefer Marketing SolutionsPublisher Schaefer Marketing SolutionsWeight(grams)...

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.Psychology has long been a foundation for successful...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781908135735Author Maya MiddlemissFormat PaperbackPage Count 290Imprint U P Publications LtdPublisher U P Publications LtdWeight(grams) 390gDimensions(mm)...

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way-we hate our banks, love our smartphones, and...

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780307450395Author Bridget BrennanFormat PaperbackPage Count 320Imprint Crown Publishing Group, Division of Random House IncPublisher Random House USA...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632652058Author Drew Eric WhitmanFormat PaperbackPage Count 240Imprint New Page Books,USPublisher Red Wheel/Weiser

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781541774490Author David S DuncanFormat HardbackPage Count 224Imprint PublicAffairsPublisher PublicAffairsWeight(grams) 340gDimensions(mm) 213mm * 140mm *...

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544526607Author Richard KingFormat PaperbackPage Count 206Imprint Product Marketing AlliancePublisher Product Marketing AllianceWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783947897001Author Markus Husemann-KopetzkyFormat PaperbackPage Count 194Imprint Pricing School PressPublisher Pricing School PressWeight(grams)...

Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does. Good data is central to information-based decision making. Increasing access to online survey software is...

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780385523899Author Martin LindstromFormat PaperbackPage Count 272Imprint Bantam Doubleday DellPublisher Bantam Doubleday Dell Publishing Group...

Drive revenue and grow your business by using the powerful concept of scarcity"Hurry, limited quantities available!""Act now, time is running out!" "Limit of one per customer!" Scarcity is an influence factor that carries a great deal of power, so it's...

Data, technology and insights have forever changed the way PR objectives are set and evaluated, and how messages and campaigns are developed. PR professionals risk losing organizational investment by not taking advantage of these additional assets...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781932159004Author George Palmatier & Colleen CrumFormat HardbackPage Count 288Imprint J Ross PublishingPublisher J Ross Publishing

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Linked to the professional body MRS (the Market Research...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780974696010Author Debbie LevittFormat PaperbackPage Count 336Imprint Delta CX MediaPublisher Delta CX MediaWeight(grams) 585gDimensions(mm) 254mm * 178mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781476759739Author Jonah BergerFormat PaperbackPage Count 272Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 227gDimensions(mm) 213mm *...

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized...