Research

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780986467202Author Sen ZhangFormat PaperbackPage Count 266Imprint Cloud New Zealand LimitedPublisher Cloud New Zealand LimitedWeight(grams)...

Economic Socialization is the most comprehensive and up-to-date book on how children and adolescents come to understand the economic world.The citizen of contemporary Western societies, while often lacking formal training in economics, is a skilled user...

Outraged by the downward spiral of intellect and culture, Michael LeGault offers the flip side of Malcolm Gladwell's bestselling phenomenon, BLINK, which theorized that our best decision-making is done on impulse, without factual knowledge or critical...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780982257043Author Craig Thomas EllrodFormat PaperbackPage Count 274Imprint StratequestPublisher StratequestWeight(grams) 322gDimensions(mm) 216mm * 140mm *...

Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product. The use of this device shows how research impacts on product development and the product launch, with particular...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788763002028Author Per V JensterFormat PaperbackPage Count 240Imprint Copenhagen Business School PressPublisher Copenhagen Business School...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781601630414Author Michelle HelinFormat PaperbackPage Count 256Imprint Career PressPublisher Red Wheel/WeiserDimensions(mm) 210mm * 133mm * 13mm

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in...

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able...

What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe...

Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market environment. Yet, in fact, consumers may have inconsistent, context-dependent preferences, or simply not...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781250118011Author Martin LindstromFormat PaperbackPage Count 256Imprint Picador USAPublisher Picador USAWeight(grams) 227gDimensions(mm) 208mm * 137mm *...

Many textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course; they do not focus on important qualitative issues such as depth interviews and focus groups - the...

"Project Marketing: Beyond Competitive Bidding" is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract...

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original...

Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created...

From the novels of Anne Rice to The Lost Boys, from The Terminator to cyberpunk science fiction, vampires and cyborgs have become strikingly visible figures within American popular culture, especially youth culture. In Consuming Youth, Rob Latham...

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781118823002Author Carl McDanielPage Count 560Imprint John Wiley & Sons IncPublisher John Wiley & Sons IncWeight(grams) 1052gDimensions(mm) 275mm * 217mm *...

Everyone who aspires to more effective public service should read this book. It provides a compelling antidote to the managerial focus of theory and practice in public administration. Written with the aim of inspiring and rekindling a mission for public...

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are 'retrofitted' to digital spaces, Qualitative Research in Digital...

Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business decisions. Offering a practitioner's perspective, thisfully-updated edition covers both marketing research theory and...

"An essential guide to the engine that drives the early adoption of disruptive innovations."--Geoffrey Moore, Author, Crossing the Chasm and Zone to WinHOW COMPANIES CAN VAULT AHEAD BY DEVELOPING, MARKETING, AND DELIVERING SUPERIOR EXPERTISE"Thought...

Value-based pricing - pricing a product or service according to its value to the customer rather than its cost - is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative...

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they...

The American corporation- deaf and blind to the world around it- needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO...

Electronic Inspection Copy available for instructors here - How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students,...

Since its first edition in 1985, Patrick McNeill's Research Methods has become a classic introductory text for students of sociology at A level and in undergraduate courses as well as for a range of specialists in education, business, social care and...

"Probst's combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete ... A fascinating-and surprisingly fun-wide-angle look at advertising." - Kirkus Reviews...

Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market environment. Yet, in fact, consumers may have inconsistent, context-dependent preferences or simply not...

Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners...

A critique of marketing to childrenAbout the AuthorSusan Linn is a psychologist at Judge Baker Children's Center and Harvard Medical School in Boston. An award-winning ventriloquist internationally recognized for her pioneering work using puppet therapy...

An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in...

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing...

Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or - more sensitively - the steady rise of floral roadside tributes to...

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor...

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior. An essential tool for...

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surprise, then, that games and gamification are...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781735114804Author Stormie AndrewsFormat HardbackPage Count 182Imprint Yokel Local PublicationsPublisher Yokel Local PublicationsWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780060745868Author Joseph HeathFormat PaperbackPage Count 368Imprint HarperCollins PublishersPublisher HarperCollins Publishers Inc