Filter By
- Book
- Qty in Cart
- Quantity
- Price
- Subtotal
-
The Direct to Consumer Playbook: Winning Strategies from the World's Leading D2C Brands by Mike Stevens
RRP: $32.24$25.79SHORTLISTED: Business Book Awards 2023 - Start Up/Scale Up Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few... -
The Ambuja Story: How a Group of Ordinary Men Created an Extraordinary Company by Narotam Sekhsaria
$28.50Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789354890338Author Narotam SekhsariaFormat HardbackPage Count 368Imprint HarperBusinessPublisher HarperCollins India -
Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty by Antonia Wade 9781398606807
RRP: $38.69$32.03Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B... -
Myths of Branding: Dispel the Misconceptions and Become a Brand Expert by Simon Bailey
RRP: $12.89$8.77A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts... -
Marketing and Supply Chain Management: A Systemic Approach by Dimitris Folinas
RRP: $56.75$49.59Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to... -
Sustainable Marketing: The Industry’s Role in a Sustainable Future by Paul Randle 9781398613133
RRP: $34.82$28.99Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing is a blueprint for embedding... -
Contagious: Why Things Catch on by Jonah Berger 9781451686579
RRP: $37.40$21.62Apologies but we at Booksplease don't have a full description for this book.AwardsCommended for Axiom Business Book Awards (Advertising/Marketing) 2014.Book InformationISBN 9781451686579Author Jonah BergerFormat HardbackPage Count 256Imprint Simon &... -
Do Penguins Eat Peaches?: And other unexpected ways to discover what your customers want by Katie Tucker 9781788604178
RRP: $19.34$12.64Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches?... -
Grow Your Private Practice by Jane Travis 9781692305529
RRP: $21.92$18.80Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781692305529Author Jane TravisFormat PaperbackPage Count 278Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 413gDimensions(mm)... -
Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling by Gay Flashman
RRP: $34.82$25.79Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman. ... -
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Lee Yohn 9781118611258
RRP: $30.96$20.34Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single... -
Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands: Volume 6 by Mark Kingsley 9780760378205
RRP: $36.12$23.44Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations... -
The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies by White Dan
RRP: $12.89$8.77In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and... -
Marketing For Dummies by Ruth Mortimer 9781119965169
RRP: $25.79$17.74Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this... -
Marketing 5.0 by Philip Kotler
RRP: $30.96$20.34Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a... -
The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains by Robert H Lustig 9781101982945
RRP: $25.80$15.92"Explores how industry has manipulated our most deep-seated survival instincts."-David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times-bestselling author of Fat Chance reveals the corporate scheme to... -
Logos that Last: How to Create Iconic Visual Branding by Allan Peters 9780760383179
RRP: $36.12$33.54Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this... -
Marketing Analytics: Strategic Models and Metrics by Stephan Sorger 9781481900300
RRP: $64.44$53.30Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781481900300Author Stephan SorgerFormat PaperbackPage Count 500Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent... -
Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, Saas, Publishers, Digital Access, Subscription Boxes and All Membership and Subscription-Based Businesses by Robert Skrob 9780692094556
RRP: $9.11$8.18Sorry no description is available for this book at this time. -
Get Clients Now! (TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches by C. Hayden 9780814432457
RRP: $21.92$15.71Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. But now life in twenty-first-century America has become one gigantic 24/7 commercial, with no limit to ways of... -
The Overworked Consumer: Self-Checkouts, Supermarkets, and the Do-It-Yourself Economy by Christopher K Andrews 9781498543804
RRP: $47.73$42.13The Overworked Consumer examines how the growing use of self-service technology in the U.S. economy has contributed to Americans' feelings of busyness and overwork by asking them to perform a variety of tasks in work-like settings for free. Focusing on... -
The Professional Yoga Teacher's Handbook: The Ultimate Guide for Current and Aspiring Instructors by Sage Rountree
RRP: $21.92$17.13For yoga teachers at every stage of their careers - not a what-to-teach guide but a how-to-teach guide There's so much more to teaching yoga than doing yoga -- from building a relationship with a studio (or opening your own) to navigating client... -
Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru by Simon Middleton
RRP: $25.80$17.22You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days,... -
Epic Content Marketing, 2nd Edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web 3 by Joe Pulizzi
RRP: $28.37$20.41From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago,... -
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom
RRP: $32.24$21.13Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full... -
Shoot Like a Ninja: 4 Steps to Work Less, Earn More and Superpower Your Photography Business by Chris Garbacz 9781989737422
RRP: $23.16$21.58Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781989737422Author Chris GarbaczFormat PaperbackPage Count 174Imprint Grammar Factory PublishingPublisher Grammar Factory PublishingWeight(grams)... -
No Forms. No Spam. No Cold Calls.: The Next Genera tion of Account-Based Sales and Marketing, Revised and Updated by L Conant
RRP: $33.54$21.90Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of... -
The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly by David Meerman Scott
RRP: $29.67$27.12The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including... -
Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers by Stan Phelps 9780984983896
RRP: $20.58$17.63Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984983896Author David J RendallFormat PaperbackPage Count 208Imprint 9 Inch MarketingPublisher 9 Inch MarketingWeight(grams) 286gDimensions(mm) 229mm *... -
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding by Alina Wheeler 9781119984818
RRP: $54.12$36.60Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It's harder than ever to be the brand of choice-in many markets, technology has lowered barriers to entry, increasing competition. Everything is... -
Watertight Marketing: The proven process for seriously scalable sales by Bryony Thomas
RRP: $23.87$15.96Are you tired of wasting time and money on marketing that doesn't deliver? Do you wish there was a proven, fool-proof process that can reliably powerup your profits? Well there is, and this book holds the answer. Page by page you'll unlock the... -
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port
RRP: $24.51$16.45Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful" but that's not always... -
The Motivation Manifesto: 9 Declarations to Claim Your Personal Power by Brendon Burchard
RRP: $20.63$12.11The Motivation Manifesto is a poetic and powerful call to reclaim your life and find your own personal freedom from Brendon Burchard - the world's #1 high performance coach and #1 New York Times bestselling author of High Performance Habits. "It's a... -
Digital Marketing for Businesses in easy steps by Jon Smith
RRP: $16.76$11.61Nowadays, just having a website or an app is not enough. Potential customers aren't going to stumble across you by accident - you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming... -
AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience by Katie King 9781398602007
RRP: $42.56$36.04Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for... -
Diffusion of Innovations, 5th Edition by Everett M. Rogers
RRP: $32.25$20.95Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how... -
Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future by Jonah Sachs 9781422143568
RRP: $28.38$21.01Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are... -
Validating Product Ideas: Through Lean User Research by Tomer Sharon 9781933820293
RRP: $58.04$53.50Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820293Author Tomer SharonFormat PaperbackPage Count 344Imprint Rosenfeld MediaPublisher Rosenfeld Media -
Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement by Daniel Rowles 9781398603189
RRP: $32.24$26.96Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing... -
Strategic Social Marketing: For Behaviour and Social Change by Jeff French
RRP: $69.65$57.88Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve...