Marketing

SHORTLISTED: Business Book Awards 2023 - Start Up/Scale Up Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789354890338Author Narotam SekhsariaFormat HardbackPage Count 368Imprint HarperBusinessPublisher HarperCollins India

Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B...

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts...

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to...

Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing is a blueprint for embedding...

Apologies but we at Booksplease don't have a full description for this book.AwardsCommended for Axiom Business Book Awards (Advertising/Marketing) 2014.Book InformationISBN 9781451686579Author Jonah BergerFormat HardbackPage Count 256Imprint Simon &...

Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches?...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781692305529Author Jane TravisFormat PaperbackPage Count 278Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 413gDimensions(mm)...

Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman. ...

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single...

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations...

In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and...

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this...

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a...

"Explores how industry has manipulated our most deep-seated survival instincts."-David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times-bestselling author of Fat Chance reveals the corporate scheme to...

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781481900300Author Stephan SorgerFormat PaperbackPage Count 500Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

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Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. But now life in twenty-first-century America has become one gigantic 24/7 commercial, with no limit to ways of...

The Overworked Consumer examines how the growing use of self-service technology in the U.S. economy has contributed to Americans' feelings of busyness and overwork by asking them to perform a variety of tasks in work-like settings for free. Focusing on...

For yoga teachers at every stage of their careers - not a what-to-teach guide but a how-to-teach guide There's so much more to teaching yoga than doing yoga -- from building a relationship with a studio (or opening your own) to navigating client...

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days,...

From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago,...

Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781989737422Author Chris GarbaczFormat PaperbackPage Count 174Imprint Grammar Factory PublishingPublisher Grammar Factory PublishingWeight(grams)...

Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of...

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984983896Author David J RendallFormat PaperbackPage Count 208Imprint 9 Inch MarketingPublisher 9 Inch MarketingWeight(grams) 286gDimensions(mm) 229mm *...

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It's harder than ever to be the brand of choice-in many markets, technology has lowered barriers to entry, increasing competition. Everything is...

Are you tired of wasting time and money on marketing that doesn't deliver? Do you wish there was a proven, fool-proof process that can reliably powerup your profits? Well there is, and this book holds the answer. Page by page you'll unlock the...

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful" but that's not always...

The Motivation Manifesto is a poetic and powerful call to reclaim your life and find your own personal freedom from Brendon Burchard - the world's #1 high performance coach and #1 New York Times bestselling author of High Performance Habits. "It's a...

Nowadays, just having a website or an app is not enough. Potential customers aren't going to stumble across you by accident - you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming...

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for...

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how...

Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820293Author Tomer SharonFormat PaperbackPage Count 344Imprint Rosenfeld MediaPublisher Rosenfeld Media

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing...

Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve...