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Level 1/Level 2 Cambridge National in Enterprise & Marketing (J837): Second Edition Tess Bayley 9781398351219
RRP: $36.12Booksplease Price: $33.23Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen... -
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses Nancy Harhut 9781398606487
RRP: $38.69Booksplease Price: $33.44WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR WINNER: National Indie Excellence Awards 2023 - Marketing & Public... -
Your First Year In Network Marketing by Mark Yarnell 9780761512196
RRP: $21.92Booksplease Price: $15.18Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780761512196Author Mark YarnellFormat PaperbackPage Count 304Imprint Prima LifePublisher Random House USA IncWeight(grams) 607gDimensions(mm) 234mm * 185mm... -
Why Fonts Matter by Sarah Hyndman 9780753557235
RRP: $24.50Booksplease Price: $17.76Discover the incredible power of fonts - how they influence your decisions, alter your perceptions, stir your emotions and change how you understand the world. Graphic designer Sarah Hyndman shares her infectious enthusiasm for fonts in this visually... -
Essentials of Marketing by Jane Martin
RRP: $70.94Booksplease Price: $60.20Understand the core concepts of marketing explained in a real-life context 'This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.' Dr... -
Product Management in Practice by Matt Lemay
RRP: $47.72Booksplease Price: $31.88Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying... -
Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday
RRP: $14.18Booksplease Price: $10.27Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed. Classic. Evergreen. Cult. Backlist. We can all identify... -
The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success Paul Roetzer 9781118883433
RRP: $28.37Booksplease Price: $18.20Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the... -
Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business by Donald Miller
RRP: $21.92Booksplease Price: $14.98This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic... -
Unsettled Disruption: Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation by Juana-Catalina Rodriguez 9781646634446
RRP: $24.45Booksplease Price: $18.63Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781646634446Author Juana-Catalina RodriguezFormat HardbackPage Count 230Imprint Juana-Catalina RodriguezPublisher Juana-Catalina RodriguezWeight(grams)... -
Neuromarketing by Patrick Renvoise 9781595551351
RRP: $19.34Booksplease Price: $12.89The latest brain research is changing the way we think about sales. How can this help you increase your business?With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what... -
Obsessed: Building a Brand People Love from Day One by Emily Heyward
RRP: $32.24Booksplease Price: $21.35Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593084311Author Emily HeywardFormat HardbackPage Count 240Imprint PortfolioPublisher Penguin Putnam Inc -
The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way Jonathan Goodman 9781400249138
RRP: $28.38Booksplease Price: $18.74Trying to win the internet is a gloriously inefficient way to build a business. Forget becoming an influencer. Just because you can sell to the world, it doesn’t mean that you have to––and it’s definitely not where you start.No matter your goals, The... -
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses by Dan S. Kennedy 9781599186252
RRP: $21.92Booksplease Price: $15.23Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known,... -
Consumer Behaviour: Applications in Marketing by Robert East
RRP: $73.53Booksplease Price: $59.84'A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.' Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia 'A thought-provoking text that challenges... -
Stories Sell: Storyworthy Strategies to Grow Your Business and Brand by Matthew Dicks 9781608689040
RRP: $23.21Booksplease Price: $15.56Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781608689040Author Matthew DicksFormat PaperbackPage Count 304Imprint New World LibraryPublisher New World Library -
How To Start A Cult by Jody Raynsford 9781913717698
Booksplease Price: $16.76Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781913717698Author Jody RaynsfordFormat PaperbackPage Count 270Imprint Known PublishingPublisher Known PublishingWeight(grams) 295gDimensions(mm) 203mm *... -
Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist by Sally Hogshead 9780062206480
RRP: $25.80Booksplease Price: $17.40Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand... -
How To Get Your Website Noticed by Filip Matous
RRP: $11.60Booksplease Price: $8.45How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you. A single... -
Emotion by Design: Creative Leadership Lessons from a Life at Nike by Greg Hoffman
RRP: $14.18Booksplease Price: $10.60'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just... -
Identity is the New Money by David Birch 9781907994128
RRP: $16.76Booksplease Price: $15.38This book argues that identity is changing profoundly and that money is changing equally profoundly. Because of technological change the two trends are converging so that all that we need for transacting will be our identities captured in the unique... -
Brand Yourself: A no-nonsense brand toolkit for small businesses Lucy Werner 9781788602730
RRP: $19.34Booksplease Price: $12.42***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an... -
Predictable Revenue by Aaron Ross 9780984380213
RRP: $12.84Booksplease Price: $12.15Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984380213Author Aaron RossFormat PaperbackPage Count 208Imprint PebblestormPublisher Pebblestorm -
Building Brand Communities: How Organizations Succeed by Creating Belonging by Carrie Melissa Jones
RRP: $38.70Booksplease Price: $26.05Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781523086610Author Carrie Melissa JonesFormat HardbackPage Count 240Imprint Berrett-Koehler PublishersPublisher Berrett-Koehler Publishers -
The Cannabis Grow Bible: The Definitive Guide to Growing Marijuana for Recreational and Medicinal Use by Greg Green 9781937866365
RRP: $49.01Booksplease Price: $35.76Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781937866365Author Greg GreenFormat PaperbackPage Count 716Imprint Green CandyPublisher Green CandyWeight(grams) 1917g -
Pick Up The Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales by Alex Goldfayn
RRP: $27.09Booksplease Price: $17.94Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal... -
No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich by Dan S. Kennedy
RRP: $23.21Booksplease Price: $16.06THE SCARY TRUTH: The middle-class consumer population-and their buying power-is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing... -
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands by Ana Andjelic
RRP: $42.56Booksplease Price: $37.14The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy.In the... -
Marketing Matters: Sell More Books by Wendy H Jones 9781913372019
RRP: $12.89Booksplease Price: $9.91Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781913372019Author Wendy H JonesFormat PaperbackPage Count 190Imprint Scott and LawsonPublisher Scott and LawsonWeight(grams) 227gDimensions(mm) 216mm *... -
Hitmakers: How Brands Influence Culture Ana Andjelic 9781032874463
RRP: $37.40Booksplease Price: $33.79Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand expert,... -
Brand the Change: The Branding Guide for Social Entrepreneurs, Disruptors, Not-For-Profits and Corporate Troublemakers by Anne Miltenburg
RRP: $38.69Booksplease Price: $26.70Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand... -
Marketing 5.0 by Philip Kotler
RRP: $30.96Booksplease Price: $20.28Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a... -
The User Experience Team of One: A Research and Design Survival Guide by Leah Buley 9781959029953
RRP: $56.75Booksplease Price: $52.21Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781959029953Author Leah BuleyFormat PaperbackPage Count 320Imprint Rosenfeld MediaPublisher Rosenfeld Media -
The Death of Demographics: Valuegraphic Marketing for a Values-Driven World by David Allison 9781544534626
RRP: $19.34Booksplease Price: $14.28Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544534626Author David AllisonFormat PaperbackPage Count 376Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 476g -
Scorecard Marketing: The four-step playbook for getting better leads and bigger profits by Daniel Priestley 9781781337998
Booksplease Price: $15.47Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781337998Author Daniel PriestleyFormat PaperbackPage Count 190Imprint Rethink PressPublisher Rethink PressWeight(grams) 171gDimensions(mm) 178mm * 127mm... -
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom
RRP: $34.82Booksplease Price: $30.57Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full... -
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results Matthew Dixon 9780241196564
RRP: $21.92Booksplease Price: $16.02The long-awaited sequel to the bestselling sales classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' DANIEL H. PINK, author of To Sell is Human and Drive Four... -
Brand Brilliance: Elevate Your Brand, Enchant Your Audience by Fiona Humberstone 9780956454546
RRP: $45.15Booksplease Price: $32.25Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780956454546Author Fiona HumberstoneFormat PaperbackPage Count 272Imprint Copper Beech PressPublisher Copper Beech Press -
Sustainability Marketing: A Global Perspective Frank-Martin Belz (Technical University of Munich, Germany) 9781119966197
RRP: $60.57Booksplease Price: $54.81The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises... -
The Website Handbook: Plan and Create a Website That Attracts Leads and Makes Sales by Jude Wharton 9781739706708
RRP: $19.34Booksplease Price: $14.53Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781739706708Author Jude WhartonFormat PaperbackPage Count 112Imprint 2nd Floor Designs LtdPublisher 2nd Floor Designs LtdWeight(grams) 118gDimensions(mm)...