Marketing

'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas TalebWhy is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781644671320Author Ian HammersleyFormat PaperbackPage Count 170Imprint Smartebusiness LtdPublisher Smartebusiness LtdWeight(grams) 236gDimensions(mm) 229mm...

Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993540042Author Radim MalinicFormat PaperbackPage Count 224Imprint Brand Nu LimitedPublisher Brand Nu LimitedWeight(grams) 320gDimensions(mm) 210mm *...

A lost novel from the golden age of crime, published for the very first time. It happened on a dark and misty night; the night of the ball at The Prince's Hall, Fordings. Abuzz with rumours surrounding the disappearance of Rosemary Reeve on the eve of...

#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This...

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.DotCom Secrets is not just another "how-to" book on internet...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780761512196Author Mark YarnellFormat PaperbackPage Count 304Imprint Prima LifePublisher Random House USA IncWeight(grams) 607gDimensions(mm) 234mm * 185mm...

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It's harder than ever to be the brand of choice-in many markets, technology has lowered barriers to entry, increasing competition. Everything is...

Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B...

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a...

Discover the incredible power of fonts - how they influence your decisions, alter your perceptions, stir your emotions and change how you understand the world. Graphic designer Sarah Hyndman shares her infectious enthusiasm for fonts in this visually...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781416576143Author Noah J GoldsteinFormat PaperbackPage Count 272Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 204gDimensions(mm) 207mm *...

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781337998Author Daniel PriestleyFormat PaperbackPage Count 190Imprint Rethink PressPublisher Rethink PressWeight(grams) 171gDimensions(mm) 178mm * 127mm...

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642011685Author Dan S. KennedyFormat PaperbackPage Count 244Imprint Entrepreneur PressPublisher Entrepreneur Press

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital...

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.Your business is a calling. You've been called...

The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.Let's face it-the business world today is nothing like it was ten years ago. Marketing budgets are tighter,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692669297Author Jon CookFormat PaperbackPage Count 148Imprint Marketing for CeosPublisher Marketing for CeosWeight(grams) 209gDimensions(mm) 229mm *...

Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying...

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Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781937866365Author Greg GreenFormat PaperbackPage Count 716Imprint Green CandyPublisher Green CandyWeight(grams) 1917g

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820538Author Caroline JarrettFormat PaperbackPage Count 368Imprint Rosenfeld MediaPublisher Rosenfeld Media

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've...

WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR WINNER: National Indie Excellence Awards 2023 - Marketing & Public...

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful" but that's not always...

When faced with new challenges, it's easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake? In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary...

Become a known name and authority in your field to unlock infinite money-making opportunities In The 90 Day Brand Plan: A Step-by-Step Guide to Mastering the Art of Branding, celebrated branding agency founder and influencer Dain Walker delivers an...

'The most insightful book on branding of the last 20 years' Rory Sutherland, Vice Chairman of Ogilvy Now, more than ever, your brand is either loved - or it's noise. In a world defined by digital products and immediate gratification, how can your...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780645353808Author Adam HoulahanFormat PaperbackPage Count 214Imprint Stenica Pty LtdPublisher Stenica Pty LtdWeight(grams) 259g

'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780956454546Author Fiona HumberstoneFormat PaperbackPage Count 272Imprint Copper Beech PressPublisher Copper Beech Press

"The book every recruiter should have on their desk." (The Recruiting Times) How do you get to the top in recruitment and stay there? What does it take to become a Limitless Recruiter? What is it in their DNA that makes them better than the rest...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692048276Author Jay BaerFormat PaperbackPage Count 366Imprint CoschedulePublisher CoscheduleWeight(grams) 490gDimensions(mm) 229mm * 152mm * 19mm

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as...

***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an...

When managers and marketers outline their social media strategies, they often plan for the right hook-their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing-patiently...