Marketing

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with...

A gripping new investigation into the underbelly of digital technology, which reveals not only how costly the virtual world is, but how damaging it is to the environment. If digital technology were a country, it would be the third-highest consumer of...

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago...

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning,...

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of...

A fast and easy way to write winning white papers! Whether you re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of...

Hello. You're a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What's that? "Whatever the sales team needs to close the next deal?"It's hard, right? The maniacal race to convert leads is an addiction for B2B tech...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781999615307Author Damian KeyesFormat PaperbackPage Count 158Imprint DK Publishing (Dorling Kindersley)Publisher DK Publishing (Dorling...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781394282166Author David Meerman ScottFormat PaperbackPage Count 480Imprint John Wiley & Sons IncPublisher John Wiley & Sons Inc

The Journey Mapping Playbook: A practical guide to preparing, facilitating andunlocking the value of customer journey mapping A valuable guide in helping you build stronger customer experience programmes by developing effective customer experience...

This new edition of the UK's bestselling book on personal branding shows you how to discover the true value of your authentic self and channel this into a powerful personal brand, both online and offline.About the AuthorDavid Royston-Lee is a business...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544531953Author Paul ZakFormat PaperbackPage Count 272Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 349gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984183517Author Victor ChengFormat PaperbackPage Count 202Imprint Innovation PressPublisher Innovation PressWeight(grams) 240gDimensions(mm) 216mm *...

This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781942589044Author Pat PetriniFormat PaperbackPage Count 226Imprint Hal Elrod International, Inc.Publisher Hal Elrod International, Inc.Weight(grams)...

In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781915141187Author Erin BrennerFormat PaperbackPage Count 46Imprint Chartered Institute of Editing and ProofreadingPublisher Chartered Institute of Editing...

"This book is a must-have resource for anyone looking to break into Hollywood or seasoned veterans who need a quick reference guide."--Matt Belloni, Founding Partner of Puck News and host of The Town with Matthew Belloni The legal resources of studios...

Get more clients, grow your business faster, and spend less time selling! Are you new to getting clients online? Are you struggling with building your crowd and converting them into clients? Are you tired of having to sell? Do you feel like nothing is...

How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rather than compete in...

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing...

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692048276Author Jay BaerFormat PaperbackPage Count 366Imprint CoschedulePublisher CoscheduleWeight(grams) 490gDimensions(mm) 229mm * 152mm * 19mm

Practical and straightforward solutions to everyday sales challenges In The Innovative Seller: Keeping Pace In An AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box...

Services will dominate our GNP in the new millennium, and in the service economy the customer is king. Brands will continue to be important, but the most important challenge facing businesses will be the succesful cultivation of profitable customer...

This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, it presents material in a clear and concise way...

Navigate Inflation, Keep Valuable Customers, Increase Profits As you read this, inflation is steadily and (not so) slowly eating into your profit margins. Simultaneously, your sales teams are using discounts and rebates as crutches to help them close...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780525537274Author Jay BaerFormat HardbackPage Count 272Imprint PortfolioPublisher Penguin Putnam Inc

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780976999409Author Julie ThomasFormat PaperbackPage Count 160Imprint Vva PublishingPublisher Vva PublishingWeight(grams) 231gDimensions(mm) 234mm * 156mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544526607Author Richard KingFormat PaperbackPage Count 206Imprint Product Marketing AlliancePublisher Product Marketing AllianceWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789083270678Author Jason GrantFormat PaperbackPage Count 264Imprint Set Margins' publicationsPublisher Set Margins' publicationsWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780618785919Author Jay Conrad LevinsonFormat PaperbackPage Count 384Imprint Houghton Mifflin (Trade)Publisher Houghton MifflinWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788194860297Author Gerard AsseyFormat PaperbackPage Count 80Imprint Gerard AsseyPublisher Gerard AsseyWeight(grams) 209gDimensions(mm) 279mm * 216mm * 4mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780998645216Author Dan BlankFormat PaperbackPage Count 178Imprint Dan BlankPublisher Dan BlankWeight(grams) 245gDimensions(mm) 229mm * 152mm * 10mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783947897001Author Markus Husemann-KopetzkyFormat PaperbackPage Count 194Imprint Pricing School PressPublisher Pricing School PressWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780990332725Author Tammy LenskiFormat PaperbackPage Count 120Imprint MyriaccordmediaPublisher MyriaccordmediaWeight(grams) 132gDimensions(mm) 203mm * 133mm...

Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mere trend or as a marketing stunt, in time luxury-art collaborations have come to be...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780486232591Author Barbara Baer CapitmanFormat PaperbackPage Count 160Imprint Dover Publications Inc.Publisher Dover Publications Inc.Weight(grams)...

Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, whatever your business. Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How...

The future of human society depends on us. The only way to secure our children's future is by Collaboration and trust. This world can be a better place for us and for all, and this is the main challenge and mission of leaders from all sectors and nations...