Marketing

Originally published in 1976, this work attempted to establish the legitimacy of understanding economic behaviour in psychological terms. This revised edition stresses the fact that economic abundance does not necessarily lead to satisfaction, and...

Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand...

CLIENT RELATIONSHIPS Finding some clients difficult to understand? Confused when they say one thing but mean another? Need better, more useful feedback? Sometimes feel on the back-foot? Have trouble managing client expectations? Wonder why they...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781778243806Author Karly McFarlandFormat PaperbackPage Count 218Imprint Karly McFarlandPublisher Karly McFarlandWeight(grams) 259gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781913372019Author Wendy H JonesFormat PaperbackPage Count 190Imprint Scott and LawsonPublisher Scott and LawsonWeight(grams) 227gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781478229223Author John F EllettFormat PaperbackPage Count 218Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780992763114Author Ian BrodieFormat PaperbackPage Count 160Imprint Rainmaker PublishingPublisher Rainmaker PublishingWeight(grams) 300gDimensions(mm) 229mm...

Agency leaders spend the majority of their time on three areas - their people, clients and new business. These are all important levers for consultancy growth. But too often, agency owners forget two more essential tools for growth: attention to the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780143109013Author Ryan HolidayFormat HardbackPage Count 256Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 363gDimensions(mm) 217mm * 148mm *...

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises...

Who is McLaren's greatest nemesis? What disappoints Ocado about their competitors? What wakes Google up at 4am? Why does Wimbledon sweat the small stuff? Wild Thinking will provide readers with the confidence to run their business differently,...

Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this...

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they...

Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through...

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783947897001Author Markus Husemann-KopetzkyFormat PaperbackPage Count 194Imprint Pricing School PressPublisher Pricing School PressWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781784520953Author Greg ScottFormat PaperbackPage Count 196Imprint Ecademy PressPublisher Rethink PressWeight(grams) 212gDimensions(mm) 229mm * 152mm * 11mm

Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad.According to Erik Huberman, the Founder and CEO of Hawke Media, there's a common framework behind every successful...

Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988195400Author Jackie HubaFormat PaperbackPage Count 242Imprint Lewis Lane PressPublisher Lewis Lane PressWeight(grams) 286gDimensions(mm) 216mm * 140mm...

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and...

Understand the core concepts of marketing explained in a real-life context 'This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.' Dr...

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to...

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781456581237Author Simon JordanFormat PaperbackPage Count 114Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" --Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781466425019Author F Annie PettitFormat PaperbackPage Count 212Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933356051Author T J RohlederFormat PaperbackPage Count 188Imprint Club-20 InternationalPublisher Club-20 InternationalWeight(grams) 245gDimensions(mm)...

Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes-not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781973401766Author David CrollFormat PaperbackPage Count 110Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 172gDimensions(mm)...

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand...

Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand...

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services...

Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI...

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by...

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of...

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new...

The latest brain research is changing the way we think about sales. How can this help you increase your business?With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what...

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't...

Yes, It's Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize - YOU ARE THE BRAND.It's no secret that more people than ever before are building thriving businesses around their personal...