Marketing

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout...

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing...

"Power Phone Scripts is the perfect sales preSCRIPTion." Jeffrey Gitomer, author of The Sales Bible and The Little Red Book of Selling PRAISE FOR POWER PHONE SCRIPTS "This book shows you how to get more appointments and make more sales by...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366139Author Tom Big Al SchreiterFormat PaperbackPage Count 88Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593330630Author Mike MichalowiczFormat HardbackPage Count 304Imprint PortfolioPublisher Penguin Putnam Inc

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781645010319Author Tim GrahlFormat PaperbackPage Count 162Imprint Story Grid Publishing LLCPublisher Story Grid Publishing LLCWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591845331Author Seth GodinFormat PaperbackPage Count 240Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 147gDimensions(mm) 177mm * 128mm * 11mm

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________ Brands profit by telling women who they are and how to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578772929Author Rick GrassiFormat PaperbackPage Count 100Imprint Jump N Blast LLCPublisher Jump N Blast LLCWeight(grams) 95gDimensions(mm) 178mm * 127mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781336854Author Donna O'TooleFormat PaperbackPage Count 200Imprint Rethink PressPublisher Rethink PressWeight(grams) 640g

Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy...

Salespeople today face a fast-paced and increasingly crowded marketplace where meaningful product differentiation has all but disappeared. To compete success fully, sellers must set themselves apart in the eyes of buyers. Amp Up Your Sales shows anyone...

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell--or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms...

Shake up and redefine the market by changing your game!A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781737446606Author Michele HansenFormat PaperbackPage Count 324Imprint Dotsquare LLCPublisher Dotsquare LLCWeight(grams) 435gDimensions(mm) 229mm * 152mm *...

Master cold-calling and eliminate rejection forever In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer, Art Sobczak packs even more powerful insight into what many...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544523415Author Dave GerhardtFormat HardbackPage Count 250Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 454gDimensions(mm)...

China has become deeply integrated into the world economy. Yet, gradual marketization has facilitated the country's rise without leading to its wholesale assimilation to global neoliberalism. This book uncovers the fierce contest about economic reforms...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781774580721Author Shari Owen BrownFormat PaperbackPage Count 206Imprint Page Two PressPublisher Page Two PressWeight(grams) 268gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781506219844Author Jill KonrathFormat PaperbackPage Count 274Imprint Kaplan PublishingPublisher Kaplan PublishingWeight(grams) 367gDimensions(mm) 229mm *...

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated...

Longtime leader in the luxury goods sector and former Chairman of LVMH Moet Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy...

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the...

Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in...

When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is...

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success...

Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do...

The Ultimate Sales Manager Playbook provides proven principles and practices for becoming a successful sales leader. From motivation-connecting with salespeople in a way that lights a fire in their soul-to mobilization-coaching salespeople to execute...

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and...

Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service...

Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers' trust and build their brands - through meaningful, helpful content. But with that change comes...

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain...

A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marketers...

Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award...

How does Google support organizations in their transformation to digital marketing? How does the International Food Waste Coalition influence more sustainable behaviour? How did a producer of Thai herbal toothpaste amend their marketing mix to...

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a...

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with...

*WINNER OF THE BUSINESS BOOK AWARDS 2020!* If you're a coach, consultant, or speaker who makes a living from your expertise, this is for you. It's the guide you need to help you plan, write, and promote the book that elevates your authority, increases...

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with...

A gripping new investigation into the underbelly of digital technology, which reveals not only how costly the virtual world is, but how damaging it is to the environment. If digital technology were a country, it would be the third-highest consumer of...