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Asking For Trouble: Understanding what people think when you can't trust what they say by Jon Cohen
RRP: $12.89$10.54It's only natural to ask people what they think of your ideas. After all, you can't launch, create or do something of value if you're not interested in the opinions of your intended audience. Trouble is, the asking doesn't always help. Learning the... -
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson
RRP: $29.61$20.52You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of... -
Converted: The Data-Driven Way to Win Customers' Hearts by Neil Hoyne
RRP: $32.24$19.58Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593420652Author Neil HoyneFormat HardbackPage Count 240Imprint PortfolioPublisher Penguin Putnam Inc -
Sport Sponsorship Insights by Norm O’Reilly 9780367723958
RRP: $25.79$22.82Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner,... -
B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement by Heidi Taylor
RRP: $34.82$28.99B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to... -
How to Build Your Network Marketing Business in 15 Minutes a Day: Fast! Efficient! Awesome! by Tom "big Al" Schreiter 9781948197120
RRP: $18.05$10.41Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197120Author Tom Big Al SchreiterFormat PaperbackPage Count 110Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing... -
Building for Business: Product Management in Enterprise Software by Blair Reeves 9781492024781
RRP: $47.72$30.50If you're new to software product management or just want to learn more about it, there's plenty of advice available-but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of... -
Principles of Marketing: A Value-Based Approach by Ayantunji Gbadamosi 9780230392700
$91.06This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it... -
Marketing Across Cultures by Jean-Claude Usunier
RRP: $87.71$78.38In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can... -
Marketing Focus: A Field Guide to Improving Marketing Operations by David T Boroi 9781537302232
RRP: $12.72$10.37Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781537302232Author David T BoroiFormat PaperbackPage Count 200Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent... -
Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing Thing for You. by Seth Godin 9780786887170
RRP: $25.79$18.03Apologies but we at Booksplease don't have a full description for this book.AwardsWinner of Independent Publisher Book Awards (Business Breakthrough) 2001.Book InformationISBN 9780786887170Author Seth GodinFormat PaperbackPage Count 234Imprint... -
Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value by Richard King 9781544526607
RRP: $16.76$11.92Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544526607Author Richard KingFormat PaperbackPage Count 206Imprint Product Marketing AlliancePublisher Product Marketing AllianceWeight(grams) 245g -
Scientific Advertising by Claude Hopkins 9781603866361
$7.57Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781603866361Author Claude HopkinsFormat PaperbackPage Count 88Imprint Merchant BooksPublisher Merchant Books -
Pop!: Create the Perfect Pitch, Title, and Tagline for Anything by Sam Horn 9780399533617
RRP: $15.47$12.32Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780399533617Author Sam HornFormat PaperbackPage Count 235Imprint Perigee Books,U.S.Publisher Penguin Putnam IncWeight(grams) 244g -
Four Steps to Building a Profitable Coaching Practice: A Complete Marketing Resource Guide for Coaches by Deborah Brown-Volkman 9780595296606
$17.14Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780595296606Author Deborah Brown-VolkmanFormat PaperbackPage Count 156Imprint iUniversePublisher iUniverseWeight(grams) 240g -
The Ultimate Small Business Marketing Book by Dee Blick 9781905493777
RRP: $19.35$17.88This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that... -
Finding a Niche: Beginner's Guide to Market Research by Susan Kilmer 9781519770943
RRP: $16.76$13.00Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781519770943Author Susan KilmerFormat PaperbackPage Count 32Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing... -
The Cult of Customer Excellence: How to Build a Truly Customer-Centric Culture by Oke Eleazu 9781910649541
RRP: $16.76$11.09In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that... -
#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness by Gary Vaynerchuk
RRP: $32.25$22.73The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you've ever wanted to know-and more-about navigating the new world. Gary... -
Consumer Behaviour by Isabelle Szmigin 9780198862567
RRP: $63.20$63.04This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what... -
The Undying Flame: Olympians Who Perished in the Second World War by Nigel McCrery 9781526740625
RRP: $32.25$22.73Over 60,000,000 people died worldwide during the course of the Second World War and, in contrast to those slaughtered in The Great War, it was civilian populations that bore the brunt. They perished in the Holocaust, in internment camps, in bombed towns... -
Invisible Influence: The Hidden Forces That Shape Behavior by Jonah Berger
RRP: $23.21$13.36Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781476759739Author Jonah BergerFormat PaperbackPage Count 272Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 227gDimensions(mm) 213mm *... -
Brand You by David Royston-Lee 9781292457284
RRP: $21.92$16.72This new edition of the UK's bestselling book on personal branding shows you how to discover the true value of your authentic self and channel this into a powerful personal brand, both online and offline.About the AuthorDavid Royston-Lee is a business... -
The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less by Mark Joyner
RRP: $28.37$19.57Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time... -
Speak to Sell: Persuade, Influence, and Establish Authority & Promote Your Products, Services, Practice, Business, or Cause by Dan Kennedy 9781599327716
RRP: $27.08$19.45Master The Art of Public Speaking For Profit Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience-to open their wallets and give you... -
Creating Passion Brands: How to Build Emotional Brand Connection with Customers by Helen Edwards 9780749447625
RRP: $38.69$32.03At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. Faced with crowded markets, flat growth and growing... -
Endurance: The Toby Price Story by Toby Price 9781761043871
RRP: $21.92$14.89Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781761043871Author Toby PriceFormat PaperbackPage Count 336Imprint Viking AustraliaPublisher Penguin Random House Australia -
A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing by A J Earley 9781526456878
RRP: $28.37$23.18Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated... -
100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World by Martin Newman
RRP: $32.24$25.79FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer... -
The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Christophe Morin 9781119440703
RRP: $25.80$17.74The Persuasion Code Capture, convince, and close--scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science... -
The Experience Economy, Updated Edition by B. Joseph Pine
RRP: $28.38$23.62In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies... -
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know by Philip Kotler
RRP: $34.82$22.69The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines... -
Content Marketing In A Week: Engage Your Audience With Compelling Content In Seven Simple Steps by Jane Heaton
RRP: $14.18$9.55***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016***Content marketing just got easierContent marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing... -
Marketing Strategy: Based on First Principles and Data Analytics by Robert W. Palmatier
RRP: $70.94$62.90Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this... -
Think Simple: How Smart Leaders Defeat Complexity by Ken Segall
RRP: $25.79$18.42The secrets to Apple's success and how to use them, from the Apple insider Ken SegallIn Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about... -
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com by Aaron Ross 9780984380244
RRP: $38.64$24.28Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984380244Author Aaron RossFormat HardbackPage Count 208Imprint PebblestormPublisher PebblestormWeight(grams) 476gDimensions(mm) 229mm * 152mm * 16mm -
A Dictionary of Marketing by Charles Doyle
RRP: $21.27$15.42A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning,... -
Visibility Marketing: The No-Holds-Barred Truth About What it Takes to Grab Attention, Build Your Brand, and Win New Business by David Avrin 9781632650368
RRP: $15.47$14.40Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632650368Author David AvrinFormat PaperbackPage Count 256Imprint New Page Books,USPublisher Red Wheel/Weiser -
Web Design in easy steps by Sea McManus
RRP: $16.76$11.09Web Design in easy steps, 7th edition reveals the key principles of good web design, which is the art and science of building effective and attractive websites. The book will introduce you to the key technologies of the web, and the design principles... -
Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell by Al Lautenslager
RRP: $18.05$11.95Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including...