Marketing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591844426Author John JantschFormat PaperbackPage Count 256Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 252gDimensions(mm) 217mm * 142mm *...

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the...

Managers and entrepreneurs know they have a great product or service - but they may not know how best to sell it.Useful for nearly any sector or industry, this book is a thoroughly practical guide on how to build an excellent sales organisation, brick by...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544524849Author Jack MurrayFormat PaperbackPage Count 322Imprint Houndstooth PressPublisher Houndstooth PressWeight(grams) 408gDimensions(mm) 216mm *...

Soldiers of the Middle Ages faced razor-sharp swords and axes that could slice through flesh with gruesome ease, while spears and arrows were made to puncture both armour and the wearer, and even more sinister means of causing harm produced burns and...

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544541273Author Ross SimmondsFormat PaperbackPage Count 320Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 408gDimensions(mm)...

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to...

'A trusted referral is the holy grail of advertising' - Mark ZuckerbergThe fastest, easiest, most sustainable way to bring in new clients and grow sales is to ask for referrals from your network; clients, intermediaries, family, friends, and existing and...

Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry.Giles Clark and Angus Phillips offer authoritative coverage of all sectors of the industry, from commercial fiction...

Praise for IMPLEMENTING VALUE PRICING A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides...

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993571800Author Danny RichFormat PaperbackPage Count 192Imprint Scaredy Cat PublishingPublisher Scaredy Cat Publishing

Use the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today2021 International Book Awards finalist in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780955369520Author Gideon BurrowsFormat PaperbackPage Count 50Imprint ngo.mediaPublisher ngo.media

MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce...

You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780957602809Author Stuart TessaFormat PaperbackPage Count 99Imprint Stamford Brook PressPublisher Stamford Brook Press

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197120Author Tom Big Al SchreiterFormat PaperbackPage Count 110Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692769447Author Phil SingletonFormat PaperbackPage Count 238Imprint Seo for GrowthPublisher Seo for GrowthWeight(grams) 322gDimensions(mm) 229mm * 152mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780977189113Author Christy DreilingFormat PaperbackPage Count 248Imprint Holes in My Socks PublishingPublisher Holes in My Socks PublishingWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781959029786Author Steve PortigalFormat PaperbackPage Count 276Imprint Rosenfeld MediaPublisher Rosenfeld Media

FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by 'cold' advertising. Yet most business owners will invest more money to find new customers than...

It's only natural to ask people what they think of your ideas. After all, you can't launch, create or do something of value if you're not interested in the opinions of your intended audience. Trouble is, the asking doesn't always help. Learning the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781644671320Author Ian HammersleyFormat PaperbackPage Count 170Imprint Smartebusiness LtdPublisher Smartebusiness LtdWeight(grams) 236gDimensions(mm) 229mm...

Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little has been written about the world of luxury wine marketing, explaining how a wine...

Web Design in easy steps, 7th edition reveals the key principles of good web design, which is the art and science of building effective and attractive websites. The book will introduce you to the key technologies of the web, and the design principles...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781068331107Author Vic TaylorFormat PaperbackPage Count 148Imprint Vic TaylorPublisher Vic TaylorWeight(grams) 177gDimensions(mm) 216mm * 140mm * 8mm

In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he...

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading...

Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing to bring about sensational new growth. This book shows why businesses, marketers and entrepreneurs...

How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview...

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--the market in the Age of the Customer.About the AuthorRegis McKenna is the founder and chairman of Regis...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781451686586Author Jonah BergerFormat PaperbackPage Count 256Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 227gDimensions(mm) 211mm *...

In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody? How do you make money blogging, how do you start your own blogging business, and how do you, as a business...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781734244113Author Philip KotlerFormat PaperbackPage Count 284Imprint Idea Bite PressPublisher Idea Bite PressWeight(grams) 417gDimensions(mm) 229mm * 152mm...

Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to...

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads...

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout...

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing...