Marketing

Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are...

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?This book is not about describing the ways in which businesses can optimize the messages they put across or...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781913504045Author Hannah CharmanFormat PaperbackImprint Aeon AcademicPublisher Aeon BooksWeight(grams) 152g

Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers...

Geoff Ramm has a passion for incredible customer service. In this book, he's hand-picked THE most original, unique and quirky examples of creative customer experiences that are guaranteed to inspire you and your team to outperform, outmanoeuvre and...

"An excellent guide." -Paul Holmes, The Holmes ReportPR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even...

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time...

Master The Art of Public Speaking For Profit Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience-to open their wallets and give you...

FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer...

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses...

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines...

CLIENT RELATIONSHIPS Finding some clients difficult to understand? Confused when they say one thing but mean another? Need better, more useful feedback? Sometimes feel on the back-foot? Have trouble managing client expectations? Wonder why they...

The secrets to Apple's success and how to use them, from the Apple insider Ken SegallIn Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984380244Author Aaron RossFormat HardbackPage Count 208Imprint PebblestormPublisher PebblestormWeight(grams) 476gDimensions(mm) 229mm * 152mm * 16mm

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods:...

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780995453203Author Dan BradburyFormat PaperbackPage Count 217Imprint Chiddingstone PublishingPublisher Chiddingstone Publishing

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781640951532Author Shep HykenFormat PaperbackPage Count 280Imprint Sound WisdomPublisher Sound WisdomWeight(grams) 363gDimensions(mm) 229mm * 155mm * 13mm

Originally published in 1976, this work attempted to establish the legitimacy of understanding economic behaviour in psychological terms. This revised edition stresses the fact that economic abundance does not necessarily lead to satisfaction, and...

Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781778243806Author Karly McFarlandFormat PaperbackPage Count 218Imprint Karly McFarlandPublisher Karly McFarlandWeight(grams) 259gDimensions(mm) 216mm *...

Agency leaders spend the majority of their time on three areas - their people, clients and new business. These are all important levers for consultancy growth. But too often, agency owners forget two more essential tools for growth: attention to the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781913372019Author Wendy H JonesFormat PaperbackPage Count 190Imprint Scott and LawsonPublisher Scott and LawsonWeight(grams) 227gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781761043871Author Toby PriceFormat PaperbackPage Count 336Imprint Viking AustraliaPublisher Penguin Random House Australia

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing...

WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR WINNER: National Indie Excellence Awards 2023 - Marketing & Public...

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781728261720Author Robert GlazerFormat PaperbackPage Count 224Imprint Simple TruthsPublisher Simple TruthsWeight(grams) 227gDimensions(mm) 201mm * 135mm *...

Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman. ...

The same critical information top business schools teach Based on Professor Stralsera s popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect, nonprofit executive, etc.) or...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781784520953Author Greg ScottFormat PaperbackPage Count 196Imprint Ecademy PressPublisher Rethink PressWeight(grams) 212gDimensions(mm) 229mm * 152mm * 11mm

Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad.According to Erik Huberman, the Founder and CEO of Hawke Media, there's a common framework behind every successful...

Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers. Many B2B companies make...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781649451293Author Dave FoyFormat PaperbackPage Count 184Imprint Primedia E-Launch LLCPublisher Primedia E-Launch LLCWeight(grams) 277gDimensions(mm) 229mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780974696010Author Debbie LevittFormat PaperbackPage Count 336Imprint Delta CX MediaPublisher Delta CX MediaWeight(grams) 585gDimensions(mm) 254mm * 178mm *...

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and...

Sorry no description is available for this book at this time.

THE #1 HACK FOR SMARTER MARKETINGWe all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820293Author Tomer SharonFormat PaperbackPage Count 344Imprint Rosenfeld MediaPublisher Rosenfeld Media