Marketing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780955369520Author Gideon BurrowsFormat PaperbackPage Count 50Imprint ngo.mediaPublisher ngo.media

WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing...

A gripping new investigation into the underbelly of digital technology, which reveals not only how costly the virtual world is, but how damaging it is to the environment. If digital technology were a country, it would be the third-highest consumer of...

'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780462099743Author Maslen AndyFormat PaperbackPage Count 224Imprint Marshall CavendishPublisher Marshall CavendishWeight(grams) 312gDimensions(mm) 209mm *...

Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing - because they want...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781999615307Author Damian KeyesFormat PaperbackPage Count 158Imprint DK Publishing (Dorling Kindersley)Publisher DK Publishing (Dorling...

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do, and 'purpose washing' is commonplace. Truth Be Told identifies the challenges and opportunities for marketing and PR in the age of purpose...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781523086610Author Carrie Melissa JonesFormat HardbackPage Count 240Imprint Berrett-Koehler PublishersPublisher Berrett-Koehler Publishers

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781987473780Author Melonie DodaroFormat PaperbackPage Count 236Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

SHORTLISTED: Business Book Awards 2022 - International Business Book category CATEGORY SILVER WINNER: Axiom Awards 2022 - Business Commentary Category The greatest challenge facing leaders is activating and actioning purpose based brands to the...

A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape. Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any...

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591840701Author Michael J. SilversteinFormat PaperbackPage Count 320Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 305g

A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The...

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780957602809Author Stuart TessaFormat PaperbackPage Count 99Imprint Stamford Brook PressPublisher Stamford Brook Press

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781451686586Author Jonah BergerFormat PaperbackPage Count 256Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 227gDimensions(mm) 211mm *...

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.Cutting-edge topics include: customer relationships and loyalty,...

It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780525537274Author Jay BaerFormat HardbackPage Count 272Imprint PortfolioPublisher Penguin Putnam Inc

He wrote one of the most quintessentially English books, yet Kenneth Grahame (1859 -1932) was a Scot. He was four years old when his mother died and his father became an alcoholic, so Kenneth grew up with his grandmother who lived on the banks of the...

Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is data-rich but insight-poor and when most...

All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing...

Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers. Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781728261720Author Robert GlazerFormat PaperbackPage Count 224Imprint Simple TruthsPublisher Simple TruthsWeight(grams) 227gDimensions(mm) 201mm * 135mm *...

Ads targeted at kids are virtually everywhere - in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and...

Grow Your Business with the Right ConnectionsIt's easy to feel like networking is a waste of time, energy, or money-but that just means you're doing it wrong. In this new edition of Networking Like a Pro, networking experts Dr. Ivan Misner and Brian...

Praise for IMPLEMENTING VALUE PRICING A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides...

Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal...

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated...

Longtime leader in the luxury goods sector and former Chairman of LVMH Moet Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781794213531Author Gundi GabrielleFormat PaperbackPage Count 210Imprint Independently PublishedPublisher Independently PublishedWeight(grams)...

You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing...

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain...

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a...

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago...

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781913504045Author Hannah CharmanFormat PaperbackImprint Aeon AcademicPublisher Aeon BooksWeight(grams) 152g

Despite legislation that claims to prohibit it, there is a thriving market for babies spreading across the globe. Fueled by rapid advances in reproductive medicine and the desperate desires of millions of would-be parents, the acquisition of...