Marketing

In 1974, Alice Cooper shocked the rock world, scooped up his makeup kit and went solo. Consummated by a legal name change from Vincent Furnier to Alice Cooper, "the man behind the mask" never looked back, writing and recording fully 21 studio...

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain...

A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marketers...

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to...

It's only natural to ask people what they think of your ideas. After all, you can't launch, create or do something of value if you're not interested in the opinions of your intended audience. Trouble is, the asking doesn't always help. Learning the...

'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and...

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create...

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a...

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do, and 'purpose washing' is commonplace. Truth Be Told identifies the challenges and opportunities for marketing and PR in the age of purpose...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197120Author Tom Big Al SchreiterFormat PaperbackPage Count 110Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago...

"An essential guide to the engine that drives the early adoption of disruptive innovations."--Geoffrey Moore, Author, Crossing the Chasm and Zone to WinHOW COMPANIES CAN VAULT AHEAD BY DEVELOPING, MARKETING, AND DELIVERING SUPERIOR EXPERTISE"Thought...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781394282166Author David Meerman ScottFormat PaperbackPage Count 480Imprint John Wiley & Sons IncPublisher John Wiley & Sons Inc

You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781334140Author Helen BullenFormat PaperbackPage Count 182Imprint Rethink PressPublisher Rethink PressWeight(grams) 283gDimensions(mm) 216mm * 140mm * 8mm

This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it...

In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can...

"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to...

In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544527604Author Mary SheehanFormat PaperbackPage Count 188Imprint Houndstooth PressPublisher Houndstooth PressWeight(grams) 209g

This new edition of the UK's bestselling book on personal branding shows you how to discover the true value of your authentic self and channel this into a powerful personal brand, both online and offline.About the AuthorDavid Royston-Lee is a business...

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781538133200Author Bobby BorgFormat PaperbackPage Count 356Imprint Rowman & Littlefield PublishersPublisher Rowman & Littlefield

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593420652Author Neil HoyneFormat HardbackPage Count 240Imprint PortfolioPublisher Penguin Putnam Inc

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544526607Author Richard KingFormat PaperbackPage Count 206Imprint Product Marketing AlliancePublisher Product Marketing AllianceWeight(grams) 245g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781603866361Author Claude HopkinsFormat PaperbackPage Count 88Imprint Merchant BooksPublisher Merchant Books

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780228870074Author Kim ScaravelliFormat PaperbackPage Count 220Imprint Kim ScaravelliPublisher Kim ScaravelliWeight(grams) 259g

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Strategic Market...

He wrote one of the most quintessentially English books, yet Kenneth Grahame (1859 -1932) was a Scot. He was four years old when his mother died and his father became an alcoholic, so Kenneth grew up with his grandmother who lived on the banks of the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780990332725Author Tammy LenskiFormat PaperbackPage Count 120Imprint MyriaccordmediaPublisher MyriaccordmediaWeight(grams) 132gDimensions(mm) 203mm * 133mm...

A gripping new investigation into the underbelly of digital technology, which reveals not only how costly the virtual world is, but how damaging it is to the environment. If digital technology were a country, it would be the third-highest consumer of...

Search engines and social media have certainly changed how prospecting pipelines for salespeople are built today, but the vitality of the pipeline itself has not. Even today, the key to success for every salesperson is his pipeline of prospects. Top...

In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that...

The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781760895761Author R. A. SprattFormat PaperbackPage Count 256Imprint Penguin Random House AustraliaPublisher Penguin Random House Australia

This book argues that identity is changing profoundly and that money is changing equally profoundly. Because of technological change the two trends are converging so that all that we need for transacting will be our identities captured in the unique...

Web Design in easy steps, 7th edition reveals the key principles of good web design, which is the art and science of building effective and attractive websites. The book will introduce you to the key technologies of the web, and the design principles...

This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what...

Use the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today2021 International Book Awards finalist in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780525537274Author Jay BaerFormat HardbackPage Count 272Imprint PortfolioPublisher Penguin Putnam Inc