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Feed My Frankenstein: Alice Cooper, the Solo Years by Martin Popoff 9781915246103
RRP: £16.99£12.47In 1974, Alice Cooper shocked the rock world, scooped up his makeup kit and went solo. Consummated by a legal name change from Vincent Furnier to Alice Cooper, "the man behind the mask" never looked back, writing and recording fully 21 studio... -
Consumer Behavior: Buying, Having, and Being, Global Edition by Michael G. Solomon 9781292153100
RRP: £29.99£18.03For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain... -
Buyer Personas Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business Jim Kraus 9781394236336
RRP: £22.99£15.17A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marketers... -
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery
RRP: £24.00£16.17NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to... -
Asking For Trouble: Understanding what people think when you can't trust what they say by Jon Cohen
RRP: £9.99£8.40It's only natural to ask people what they think of your ideas. After all, you can't launch, create or do something of value if you're not interested in the opinions of your intended audience. Trouble is, the asking doesn't always help. Learning the... -
FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies Denise Lee Yohn 9781529359121
RRP: £10.99£7.61'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and... -
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker 9781982146528
RRP: £25.00£18.00In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create... -
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets by Geoffrey A. Moore
RRP: £12.99£8.71In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a... -
Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age by John O'Brien
RRP: £24.99£19.99Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do, and 'purpose washing' is commonplace. Truth Be Told identifies the challenges and opportunities for marketing and PR in the age of purpose... -
How to Build Your Network Marketing Business in 15 Minutes a Day: Fast! Efficient! Awesome! by Tom "big Al" Schreiter 9781948197120
RRP: £13.99£8.36Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197120Author Tom Big Al SchreiterFormat PaperbackPage Count 110Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing... -
Winning Minds: Secrets From the Language of Leadership by Simon Lancaster 9781137465924
£25.45Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago... -
Competing on Thought Leadership by Robert Buday 9781646871001
RRP: £24.99£16.53"An essential guide to the engine that drives the early adoption of disruptive innovations."--Geoffrey Moore, Author, Crossing the Chasm and Zone to WinHOW COMPANIES CAN VAULT AHEAD BY DEVELOPING, MARKETING, AND DELIVERING SUPERIOR EXPERTISE"Thought... -
The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly David Meerman Scott 9781394282166
RRP: £24.99£16.38Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781394282166Author David Meerman ScottFormat PaperbackPage Count 480Imprint John Wiley & Sons IncPublisher John Wiley & Sons Inc -
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson
RRP: £22.95£16.03You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of... -
I've Got Your Back: The Essential Guide to Marketing Your Therapy Business by Helen Bullen 9781781334140
£13.33Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781334140Author Helen BullenFormat PaperbackPage Count 182Imprint Rethink PressPublisher Rethink PressWeight(grams) 283gDimensions(mm) 216mm * 140mm * 8mm -
Principles of Marketing: A Value-Based Approach by Ayantunji Gbadamosi 9780230392700
£70.59This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it... -
Marketing Across Cultures Jean-Claude Usunier 9780273757733
RRP: £67.99£60.76In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can... -
Key Account Management: The Definitive Guide by Malcolm McDonald 9780470974155
RRP: £38.95£35.20"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to... -
A Master Class in Brand Planning: The Timeless Works of Stephen King by Judie Lannon 9780470517918
RRP: £39.00£34.63In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is... -
The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win by Mary Sheehan 9781544527604
RRP: £12.99£9.49Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544527604Author Mary SheehanFormat PaperbackPage Count 188Imprint Houndstooth PressPublisher Houndstooth PressWeight(grams) 209g -
Brand You by David Royston-Lee 9781292457284
RRP: £16.99£12.32This new edition of the UK's bestselling book on personal branding shows you how to discover the true value of your authentic self and channel this into a powerful personal brand, both online and offline.About the AuthorDavid Royston-Lee is a business... -
Neuromarketing For Dummies Stephen J. Genco 9781118518588
RRP: £17.99£12.72Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new... -
Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget by Bobby Borg 9781538133200
RRP: £34.00£22.54Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781538133200Author Bobby BorgFormat PaperbackPage Count 356Imprint Rowman & Littlefield PublishersPublisher Rowman & Littlefield -
Converted: The Data-Driven Way to Win Customers' Hearts by Neil Hoyne
RRP: £24.99£15.59Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593420652Author Neil HoyneFormat HardbackPage Count 240Imprint PortfolioPublisher Penguin Putnam Inc -
Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value by Richard King 9781544526607
RRP: £12.99£9.49Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544526607Author Richard KingFormat PaperbackPage Count 206Imprint Product Marketing AlliancePublisher Product Marketing AllianceWeight(grams) 245g -
Scientific Advertising by Claude Hopkins 9781603866361
£6.02Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781603866361Author Claude HopkinsFormat PaperbackPage Count 88Imprint Merchant BooksPublisher Merchant Books -
Making Words Work: A Practical Guide To Writing Powerful Content by Kim Scaravelli 9780228870074
RRP: £11.99£8.81Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780228870074Author Kim ScaravelliFormat PaperbackPage Count 220Imprint Kim ScaravelliPublisher Kim ScaravelliWeight(grams) 259g -
Strategic Market Management: Global Perspectives by David A. Aaker 9780470689752
RRP: £53.95£47.24The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Strategic Market... -
The Real Kenneth Grahame: The Tragedy Behind The Wind in the Willows by Galvin, Elisabeth 9781526748805
RRP: £20.00£14.51He wrote one of the most quintessentially English books, yet Kenneth Grahame (1859 -1932) was a Scot. He was four years old when his mother died and his father became an alcoholic, so Kenneth grew up with his grandmother who lived on the banks of the... -
Making Mediation Your Day Job: How to Market Your ADR Business Using Mediation Principles You Already Know by Tammy Lenski
RRP: £11.24£9.02Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780990332725Author Tammy LenskiFormat PaperbackPage Count 120Imprint MyriaccordmediaPublisher MyriaccordmediaWeight(grams) 132gDimensions(mm) 203mm * 133mm... -
The Dark Cloud: how the digital world is costing the earth by Guillaume Pitron 9781914484445
RRP: £20.00£13.46A gripping new investigation into the underbelly of digital technology, which reveals not only how costly the virtual world is, but how damaging it is to the environment. If digital technology were a country, it would be the third-highest consumer of... -
High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results by Hunter 9780814437766
RRP: £14.99£10.95Search engines and social media have certainly changed how prospecting pipelines for salespeople are built today, but the vitality of the pipeline itself has not. Even today, the key to success for every salesperson is his pipeline of prospects. Top... -
Cult of the Service Excellence: How to Build a Truly Customer Centric Culture Oke Eleazu 9781910649541
RRP: £12.99£8.83In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that... -
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management by Gordon S. Linoff
RRP: £39.00£35.23The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since... -
Friday Barnes 9: No Escape by R.A. Spratt 9781760895761
RRP: £7.99£5.78Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781760895761Author R. A. SprattFormat PaperbackPage Count 256Imprint Penguin Random House AustraliaPublisher Penguin Random House Australia -
Identity is the New Money by David Birch 9781907994128
RRP: £12.99£12.13This book argues that identity is changing profoundly and that money is changing equally profoundly. Because of technological change the two trends are converging so that all that we need for transacting will be our identities captured in the unique... -
Web Design in easy steps by Sea McManus
RRP: £12.99£8.83Web Design in easy steps, 7th edition reveals the key principles of good web design, which is the art and science of building effective and attractive websites. The book will introduce you to the key technologies of the web, and the design principles... -
Consumer Behaviour by Isabelle Szmigin 9780198862567
RRP: £48.99£45.89This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what... -
Unlocked: Getting Inside the Consumer's Head with Behavioral Economics by Melina Palmer 9781642505627
RRP: £16.95£13.24Use the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today2021 International Book Awards finalist in... -
Talk Triggers by Jay Baer
RRP: £24.99£16.38Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780525537274Author Jay BaerFormat HardbackPage Count 272Imprint PortfolioPublisher Penguin Putnam Inc