Marketing

Social Media is Not Marketing Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're not...

Put values-and value-over volume with a professional services subscription model Professional firms are built on relationships. But you wouldn't know it by observing their predominant business model - a model centered on selling transactions and inputs,...

Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest and also in the Marketing - Branding category of the Goody Business Book Awards 2023 Brand Fusion: Purpose-driven brand strategy...

Emmeline Pankhurst is seen today as a valiant champion of democracy, but in the 1930s certain prominent former suffragettes were comparing her to Hitler and Mussolini. It was suggested that Mrs Pankhurst and her Women's Social and Political Union could...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544523408Author Dave GerhardtFormat PaperbackPage Count 250Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 322gDimensions(mm)...

In 1859 the French navy was at a high point, having fought alongside the British in the Crimean War and developed a formidable fleet of fast wooden-hulled steam ships of the line. But in that very year the world's navies had to start over again when...

Geoff Ramm has a passion for incredible customer service. In this book, he's hand-picked THE most original, unique and quirky examples of creative customer experiences that are guaranteed to inspire you and your team to outperform, outmanoeuvre and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789389701012Author James Webb YoungFormat PaperbackPage Count 28Imprint Lector HousePublisher Lector HouseWeight(grams) 59gDimensions(mm) 234mm * 156mm * 2mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781639080113Author Beat Kaspar BaudenbacherFormat PaperbackPage Count 376Imprint Fast Company PressPublisher Fast Company PressWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993571800Author Danny RichFormat PaperbackPage Count 192Imprint Scaredy Cat PublishingPublisher Scaredy Cat Publishing

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to...

How does Google support organizations in their transformation to digital marketing? How does the International Food Waste Coalition influence more sustainable behaviour? How did a producer of Thai herbal toothpaste amend their marketing mix to...

Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers. Many B2B companies make...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197151Author Keith SchreiterFormat PaperbackPage Count 110Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Soldiers of the Middle Ages faced razor-sharp swords and axes that could slice through flesh with gruesome ease, while spears and arrows were made to puncture both armour and the wearer, and even more sinister means of causing harm produced burns and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781519611925Author Tim Cameron-KitchenFormat PaperbackPage Count 336Imprint CreateSpacePublisher CreateSpace

Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over GBP10bn by 2020. Influencers now dominate the digital world and, when it comes to growth,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781760895761Author R. A. SprattFormat PaperbackPage Count 256Imprint Penguin Random House AustraliaPublisher Penguin Random House Australia

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781337264Author Dominic MonkhouseFormat PaperbackPage Count 250Imprint Rethink PressPublisher Rethink PressWeight(grams) 227gDimensions(mm) 216mm * 140mm...

Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition. In the current digital ecosystem, consumers...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781780675664Author Harriet PosnerFormat PaperbackPage Count 240Imprint Laurence King PublishingPublisher Laurence King PublishingWeight(grams) 840g

Apologies but we at Booksplease don't have a full description for this book.AwardsCommended for Axiom Business Book Awards (Business/Economics) 2009.Book InformationISBN 9780061854545Author Dr Dan ArielyFormat HardbackPage Count 400Imprint HarperCollins...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544531731Author Michelle RockwoodFormat PaperbackPage Count 184Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 240gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781944627119Author Indi YoungFormat PaperbackPage Count 320Imprint Indi Young BooksPublisher Indi Young BooksWeight(grams) 431gDimensions(mm) 229mm * 152mm...

Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780982881903Author Lee W FrederiksenFormat PaperbackImprint HingePublisher HingeWeight(grams) 195gDimensions(mm) 152mm * 229mm * 8mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780994390226Author Sam PageFormat PaperbackPage Count 248Imprint NeurotriggersPublisher NeurotriggersWeight(grams) 336g

Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does. Good data is central to information-based decision making. Increasing access to online survey software is...

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing...

Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night with a smile...

Some companies are great for customers - not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters - obvious, surely? They...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781538133200Author Bobby BorgFormat PaperbackPage Count 356Imprint Rowman & Littlefield PublishersPublisher Rowman & Littlefield

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544531953Author Paul ZakFormat PaperbackPage Count 272Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 349gDimensions(mm) 216mm *...

Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led...

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________ Brands profit by telling women who they are and how to...

THE #1 HACK FOR SMARTER MARKETINGWe all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781484988893Author Alan O RourkeFormat PaperbackPage Count 98Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781494842710Author Bernadette JiwaFormat PaperbackPage Count 110Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book Awards 2022 - Sales & Marketing category Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common...

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with...