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Colour Psychology Today by June McLeod 9781785353048
RRP: $16.76$14.78Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne... -
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status by Peter Cheverton 9780749469405
RRP: $51.59$43.83An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the... -
Feed My Frankenstein: Alice Cooper, the Solo Years by Martin Popoff 9781915246103
RRP: $21.92$15.84In 1974, Alice Cooper shocked the rock world, scooped up his makeup kit and went solo. Consummated by a legal name change from Vincent Furnier to Alice Cooper, "the man behind the mask" never looked back, writing and recording fully 21 studio... -
Time's Up!: The Subscription Business Model for Professional Firms by P Dunn
RRP: $39.98$26.33Put values-and value-over volume with a professional services subscription model Professional firms are built on relationships. But you wouldn't know it by observing their predominant business model - a model centered on selling transactions and inputs,... -
Brand Fusion: Purpose-driven brand strategy by Terry Smith
RRP: $52.89$41.72Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest and also in the Marketing - Branding category of the Goody Business Book Awards 2023 Brand Fusion: Purpose-driven brand strategy... -
Suffragette Fascists: Emmeline Pankhurst and Her Right-Wing Followers by Simon Webb 9781526756886
RRP: $19.34$14.13Emmeline Pankhurst is seen today as a valiant champion of democracy, but in the 1930s certain prominent former suffragettes were comparing her to Hitler and Mussolini. It was suggested that Mrs Pankhurst and her Women's Social and Political Union could... -
Founder Brand: Turn Your Story Into Your Competitive Advantage by Dave Gerhardt 9781544523408
RRP: $16.76$10.20Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544523408Author Dave GerhardtFormat PaperbackPage Count 250Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 322gDimensions(mm)... -
Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist by Sally Hogshead 9780062206480
RRP: $25.80$18.43Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand... -
French Warships in the Age of Steam 1859-1914 by Stephen S Roberts 9781526745330
RRP: $64.50$48.53In 1859 the French navy was at a high point, having fought alongside the British in the Crimean War and developed a formidable fleet of fast wooden-hulled steam ships of the line. But in that very year the world's navies had to start over again when... -
A Technique For Producing Ideas: (A Technique For Getting Ideas) by James Webb Young 9789389701012
RRP: $9.03$8.11Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789389701012Author James Webb YoungFormat PaperbackPage Count 28Imprint Lector HousePublisher Lector HouseWeight(grams) 59gDimensions(mm) 234mm * 156mm * 2mm -
Somewhere Yes: The Search for Belonging in a World Shaped by Branding by Beat Kaspar Baudenbacher 9781639080113
RRP: $28.32$22.18Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781639080113Author Beat Kaspar BaudenbacherFormat PaperbackPage Count 376Imprint Fast Company PressPublisher Fast Company PressWeight(grams)... -
The 5 Levels of Formality: How to Best Avoid Rejection, Ridicule & Resistance When Prospecting People for Your Network Marketing Business...and Why You've, So Far, Avoided Telling Your Own Sister About it! by Danny Rich 9780993571800
RRP: $16.76$14.82Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993571800Author Danny RichFormat PaperbackPage Count 192Imprint Scaredy Cat PublishingPublisher Scaredy Cat Publishing -
Malcolm McDonald on Key Account Management by Malcolm McDonald
RRP: $32.24$26.96Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to... -
Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus by Bev Burgess 9781398607446
RRP: $38.69$32.03Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers. Many B2B companies make... -
Experiential Marketing: A Practical Guide to Interactive Brand Experiences by Shirra Smilansky
RRP: $38.69$29.48The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that... -
Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age by John O'Brien
RRP: $32.24$25.79Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do, and 'purpose washing' is commonplace. Truth Be Told identifies the challenges and opportunities for marketing and PR in the age of purpose... -
The Two-Minute Story for Network Marketing: Create the Big-Picture Story That Sticks! by Keith Schreiter 9781948197151
RRP: $18.05$10.57Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197151Author Keith SchreiterFormat PaperbackPage Count 110Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)... -
Profitable Social Media Marketing: How To Grow Your Business Using Facebook, Twitter, Instagram, LinkedIn And More by Tim Cameron-Kitchen 9781519611925
$15.80Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781519611925Author Tim Cameron-KitchenFormat PaperbackPage Count 336Imprint CreateSpacePublisher CreateSpace -
Influence by Sara McCorquodale
RRP: $25.80$23.67Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over GBP10bn by 2020. Influencers now dominate the digital world and, when it comes to growth,... -
Friday Barnes 9: No Escape by R.A. Spratt 9781760895761
RRP: $10.31$7.22Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781760895761Author R. A. SprattFormat PaperbackPage Count 256Imprint Penguin Random House AustraliaPublisher Penguin Random House Australia -
Mind Your F**king Business: The no-nonsense guide to making your good business great by Dominic Monkhouse 9781781337264
$22.63Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781337264Author Dominic MonkhouseFormat PaperbackPage Count 250Imprint Rethink PressPublisher Rethink PressWeight(grams) 227gDimensions(mm) 216mm * 140mm... -
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets by Geoffrey A. Moore
RRP: $16.76$10.94In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a... -
Time to Listen: How Giving People Space to Speak Drives Invention and Inclusion by Indi Young 9781944627119
$35.36Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781944627119Author Indi YoungFormat PaperbackPage Count 320Imprint Indi Young BooksPublisher Indi Young BooksWeight(grams) 431gDimensions(mm) 229mm * 152mm... -
The Customer Copernicus: How to be Customer Led by Charlie Dawson
RRP: $38.69$34.37Some companies are great for customers - not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters - obvious, surely? They... -
Marketing Fashion, Second edition: Strategy, Branding and Promotion by Harriet Posner
RRP: $42.56$27.89Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781780675664Author Harriet PosnerFormat PaperbackPage Count 240Imprint Laurence King PublishingPublisher Laurence King PublishingWeight(grams) 840g -
The Dark Cloud: how the digital world is costing the earth by Guillaume Pitron 9781914484445
RRP: $25.80$17.36A gripping new investigation into the underbelly of digital technology, which reveals not only how costly the virtual world is, but how damaging it is to the environment. If digital technology were a country, it would be the third-highest consumer of... -
Joyful Selling: A Better Way to Yes for Heart-Centered Coaches by Michelle Rockwood 9781544531731
RRP: $19.34$14.58Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544531731Author Michelle RockwoodFormat PaperbackPage Count 184Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 240gDimensions(mm)... -
ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it by Sangram Vajre
RRP: $14.18$9.52Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework... -
Spiraling Up by Lee W Frederiksen 9780982881903
RRP: $25.74$16.15Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780982881903Author Lee W FrederiksenFormat PaperbackImprint HingePublisher HingeWeight(grams) 195gDimensions(mm) 152mm * 229mm * 8mm -
Digital Neuromarketing: The Psychology of Persuasion in the Digital Age by Sam Page 9780994390226
$17.20Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780994390226Author Sam PageFormat PaperbackPage Count 248Imprint NeurotriggersPublisher NeurotriggersWeight(grams) 336g -
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research by Kate Bolton 9781398604124
RRP: $42.56$36.04Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does. Good data is central to information-based decision making. Increasing access to online survey software is... -
Pop!: Create the Perfect Pitch, Title, and Tagline for Anything by Sam Horn 9780399533617
RRP: $15.47$12.42Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780399533617Author Sam HornFormat PaperbackPage Count 235Imprint Perigee Books,U.S.Publisher Penguin Putnam IncWeight(grams) 244g -
Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success by Tim Williams
RRP: $46.44$29.71It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your... -
Building Digital Culture: A Practical Guide to Successful Digital Transformation by Daniel Rowles
RRP: $34.82$28.99WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing... -
Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget by Bobby Borg 9781538133200
RRP: $43.86$28.63Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781538133200Author Bobby BorgFormat PaperbackPage Count 356Imprint Rowman & Littlefield PublishersPublisher Rowman & Littlefield -
From Phantom to Warthog: Memoirs of a Cold War Fighter Pilot by Steven K Ladd 9781526761248
RRP: $32.25$29.70Fighter pilots! Images of Baron Manfred von Richthofen and Eddie Rickenbacker in the Great War, Johnnie Johnson, Robert Stanford Tuck and Richard Bong in the Second World War, or Robin Olds in Vietnam, all spring to mind. Volumes have been written about... -
Consumer Behaviour by Isabelle Szmigin 9780198862567
RRP: $63.20$59.20This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what... -
Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak 9781544531953
RRP: $19.34$14.49Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544531953Author Paul ZakFormat PaperbackPage Count 272Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 349gDimensions(mm) 216mm *... -
Cosmetics Marketing: Strategy and Innovation in the Beauty Industry by Lindsay Karchin
RRP: $42.56$37.98Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led... -
Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond by Pauline Brown 9780062883308
RRP: $32.25$21.71Longtime leader in the luxury goods sector and former Chairman of LVMH Moet Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy...