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How Music Grows Brands: The Field Guide by Joe Belliotti 9781544537825
RRP: £9.99£6.52Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544537825Author Joe BelliottiFormat PaperbackPage Count 198Imprint Houndstooth PressPublisher Houndstooth PressWeight(grams) 259gDimensions(mm) 216mm *... -
Primalbranding: Create Belief Systems that Attract Communities by Patrick Hanlon
RRP: £10.99£7.00"Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book." -Daniel H. Pink, author of When: The Scientific Secrets of Perfect Timing In one of the most original books of... -
Sustainable Marketing: How to Drive Profits with Purpose by Michelle Carvill
RRP: £20.00£14.69Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding... -
User Research: Improve Product and Service Design and Enhance Your UX Research by Stephanie Marsh
RRP: £32.99£27.94Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes. This book is here to change that. User experience research,... -
For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé by Marcus Collins 9781035020010
RRP: £20.00£14.29From Marcus Collins, strategist to Apple, Nike and Beyonce, discover the powerful force behind what we buy, what we do, and who we want to be . . .'Compelling and vivid' - Robert Cialdini, author of Pre-SuasianWe all try to influence others in our daily... -
Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative by Scott Brinker
RRP: £21.99£14.56Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural... -
Marketing Communications by Chris Fill
RRP: £58.99£53.55Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and... -
Evolutionary Ideas: Unlocking ancient innovation to solve tomorrow's challenges by Sam Tatam 9780857197870
RRP: £14.99£9.98When faced with new challenges, it's easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake? In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary... -
3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google by Will Coombe 9781522005674
RRP: £19.99£16.54Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781522005674Author Will CoombeFormat PaperbackPage Count 248Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 336gDimensions(mm)... -
The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions by Lazar Dzamic 9780749482220
RRP: £26.99£19.99Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always... -
Marketing 4.0: Moving from Traditional to Digital by Philip Kotler
RRP: £21.00£13.96Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the... -
The Robert Collier Letter Book by Robert Collier 9781607964568
RRP: £29.99£21.70Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781607964568Author Robert CollierFormat HardbackPage Count 482Imprint www.bnpublishing.comPublisher www.bnpublishing.comWeight(grams) 794gDimensions(mm)... -
Strategy as Practice: An Activity Based Approach by Paula Jarzabkowski
RRP: £39.99£32.66`An important and extremely welcome addition to the strategic management field. In this book the author builds on the work of an emerging community of scholars to lay out theoretical and methodological underpinnings of an activity-based framework for... -
Market Research in Practice: An Introduction to Gaining Greater Market Insight by Paul Hague
RRP: £36.99£31.56Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in... -
Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play by Neil Fiore 9781585425525
RRP: £11.99£10.93Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781585425525Author Neil FioreFormat PaperbackPage Count 224Imprint Jeremy P TarcherPublisher Penguin Putnam IncDimensions(mm) 210mm * 132mm * 15mm -
Ultimate Guide to Instagram by Kim Walsh Phillips 9781642011517
RRP: £17.99£12.30Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642011517Author Kim Walsh PhillipsFormat PaperbackPage Count 250Imprint Entrepreneur PressPublisher Entrepreneur Press -
Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line by Philip Kotler
RRP: £21.99£14.56Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice... -
12 Months of Marketing for Salon and Spa: Ideas, Events and Promotions for Salon and Spa by Elizabeth Kraus 9781451515954
RRP: £12.95£11.67Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781451515954Author Elizabeth KrausFormat PaperbackPage Count 220Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent... -
Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works by Christopher Toph Day 9781544539805
RRP: £14.99£11.12Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544539805Author Christopher Toph DayFormat PaperbackPage Count 274Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams)... -
Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella 9781118961506
RRP: £21.00£12.75Named one of Fortune Magazine's "5 Best Business Books" in 2015See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions... -
Technology Distribution Channels: Understanding and Managing Channels to Market by Julian Dent 9780749472177
RRP: £39.99£22.38Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes... -
Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing by Pam Didner
RRP: £26.99£22.47Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and... -
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands by Ana Andjelic
RRP: £32.99£29.16The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy.In the... -
Inside The Bottle: People, Brands, and Stories by Dr Arthur Shapiro 9780997618105
RRP: £19.99£13.14Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780997618105Author Dr Arthur ShapiroFormat PaperbackPage Count 246Imprint Am Shapiro & Associates LLCPublisher Am Shapiro & Associates LLCWeight(grams)... -
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki
RRP: £10.99£7.77From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.By now it's clear that whether you're promoting a business, a product, or yourself,... -
Fundamentals of Marketing by Paul Baines
£51.38How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could... -
Guerrilla Marketing for Free by Jay Conrad Levinson 9780618276790
£11.76Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780618276790Author Jay Conrad LevinsonFormat PaperbackPage Count 188Imprint Clarion BooksPublisher Houghton Mifflin -
Unlocked: Getting Inside the Consumer's Head with Behavioral Economics by Melina Palmer 9781642505627
RRP: £16.95£13.01Use the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today2021 International Book Awards finalist in... -
Build Better Products: A Modern Approach to Building Successful User-Centered Products by Laura Klein 9781933820583
RRP: £44.99£42.63Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820583Author Laura KleinFormat PaperbackPage Count 368Imprint Rosenfeld MediaPublisher Rosenfeld Media -
Good Design Is for Everyone: The First 10 Years of PepsiCo Design + Innovation by PepsiCo 9780847873449
RRP: £80.00£56.12The official anniversary volume celebrates how a global in-house creative force brings cutting-edge design to its iconic portfolio of food and beverage brands.PepsiCo sets the standard for how companies can envision and create their futures. Since... -
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies by PR Smith
RRP: £46.99£40.22"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave... -
Commonsense Direct and Digital Marketing by Drayton Bird 9780749447601
RRP: £29.99£25.23Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. ... -
How Are You, Really?: Living Your Truth One Answer at a Time by Jenna Kutcher
RRP: £20.00£13.74AN INSTANT NEW YORK TIMES BESTSELLER"The perfect read for every person who has ever felt stuck between where she is and where she wants to be. In short? Everyone I know." - Maria Menounos, New York Times bestselling authorThe truth is, we lie. We lie to... -
OCR Level 1/Level 2 Cambridge National in Enterprise and Marketing: Second Edition (J837) by Tess Bayley
RRP: £27.00£24.12Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen... -
Story or Die: How to Use Brain Science to Create Your Own Strategic Story to Convince, Persuade, and Inspire by Lisa Cron
RRP: £13.99£9.84Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781984857682Author Lisa CronFormat PaperbackPage Count 272Imprint Ten Speed PressPublisher Random House USA Inc -
Email Marketing That Doesn't Suck: Have Fun Writing Emails Your Subscribers Will Want to Read (and That Will Actually Make You Money!) by Bobby Klinck 9781544527376
RRP: £15.99£11.80Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544527376Author Bobby KlinckFormat PaperbackPage Count 266Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 340gDimensions(mm)... -
Inside Book Publishing by Giles Clark
RRP: £36.99£32.93Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry.Giles Clark and Angus Phillips offer authoritative coverage of all sectors of the industry, from commercial fiction... -
Colour Psychology Today by June McLeod 9781785353048
RRP: £12.99£11.46Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne... -
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status by Peter Cheverton 9780749469405
RRP: £39.99£33.98An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the... -
Feed My Frankenstein: Alice Cooper, the Solo Years by Martin Popoff 9781915246103
RRP: £16.99£12.28In 1974, Alice Cooper shocked the rock world, scooped up his makeup kit and went solo. Consummated by a legal name change from Vincent Furnier to Alice Cooper, "the man behind the mask" never looked back, writing and recording fully 21 studio...