Marketing

Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night with a smile...

Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition. In the current digital ecosystem, consumers...

"Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book." -Daniel H. Pink, author of When: The Scientific Secrets of Perfect Timing In one of the most original books of...

Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding...

Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes. This book is here to change that. User experience research,...

From Marcus Collins, strategist to Apple, Nike and Beyonce, discover the powerful force behind what we buy, what we do, and who we want to be . . .'Compelling and vivid' - Robert Cialdini, author of Pre-SuasianWe all try to influence others in our daily...

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural...

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and...

When faced with new challenges, it's easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake? In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781522005674Author Will CoombeFormat PaperbackPage Count 248Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 336gDimensions(mm)...

Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781607964568Author Robert CollierFormat HardbackPage Count 482Imprint www.bnpublishing.comPublisher www.bnpublishing.comWeight(grams) 794gDimensions(mm)...

`An important and extremely welcome addition to the strategic management field. In this book the author builds on the work of an emerging community of scholars to lay out theoretical and methodological underpinnings of an activity-based framework for...

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781585425525Author Neil FioreFormat PaperbackPage Count 224Imprint Jeremy P TarcherPublisher Penguin Putnam IncDimensions(mm) 210mm * 132mm * 15mm

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197083Author Tom Big Al SchreiterFormat PaperbackPage Count 108Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781451515954Author Elizabeth KrausFormat PaperbackPage Count 220Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544539805Author Christopher Toph DayFormat PaperbackPage Count 274Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams)...

Geoff Ramm has a passion for incredible customer service. In this book, he's hand-picked THE most original, unique and quirky examples of creative customer experiences that are guaranteed to inspire you and your team to outperform, outmanoeuvre and...

Named one of Fortune Magazine's "5 Best Business Books" in 2015See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions...

Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes...

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780997618105Author Dr Arthur ShapiroFormat PaperbackPage Count 246Imprint Am Shapiro & Associates LLCPublisher Am Shapiro & Associates LLCWeight(grams)...

The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy.In the...

From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.By now it's clear that whether you're promoting a business, a product, or yourself,...

Use the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today2021 International Book Awards finalist in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780684866000Author Jean KikbourneFormat PaperbackImprint Prentice Hall & IBDPublisher Prentice Hall (a Pearson Education company)Weight(grams) 476g

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book...

When managers and marketers outline their social media strategies, they often plan for the right hook-their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing-patiently...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780525540830Author Seth GodinFormat HardbackPage Count 288Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 306gDimensions(mm) 184mm * 132mm * 25mm

The official anniversary volume celebrates how a global in-house creative force brings cutting-edge design to its iconic portfolio of food and beverage brands.PepsiCo sets the standard for how companies can envision and create their futures. Since...

"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave...

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. ...

Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781984857682Author Lisa CronFormat PaperbackPage Count 272Imprint Ten Speed PressPublisher Random House USA Inc

Apologies but we at Booksplease don't have a full description for this book.AwardsCommended for Axiom Business Book Awards (Business/Economics) 2009.Book InformationISBN 9780061854545Author Dr Dan ArielyFormat HardbackPage Count 400Imprint HarperCollins...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544527376Author Bobby KlinckFormat PaperbackPage Count 266Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 340gDimensions(mm)...

Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry.Giles Clark and Angus Phillips offer authoritative coverage of all sectors of the industry, from commercial fiction...