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Agency Account Handling: Avoiding Blood, Sweat and Tears by Michael Sims 9780470871591
RRP: $55.46$36.13Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night with a smile... -
The Power of Customer Experience: How to Use Customer-centricity to Drive Sales and Profitability by Martin Newman 9781789667875
RRP: $32.24$25.79Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition. In the current digital ecosystem, consumers... -
Primalbranding: Create Belief Systems that Attract Communities by Patrick Hanlon
RRP: $14.18$9.03"Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book." -Daniel H. Pink, author of When: The Scientific Secrets of Perfect Timing In one of the most original books of... -
Sustainable Marketing: How to Drive Profits with Purpose by Michelle Carvill
RRP: $25.80$18.95Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding... -
User Research: Improve Product and Service Design and Enhance Your UX Research by Stephanie Marsh
RRP: $42.56$36.04Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes. This book is here to change that. User experience research,... -
For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé by Marcus Collins 9781035020010
RRP: $25.80$18.43From Marcus Collins, strategist to Apple, Nike and Beyonce, discover the powerful force behind what we buy, what we do, and who we want to be . . .'Compelling and vivid' - Robert Cialdini, author of Pre-SuasianWe all try to influence others in our daily... -
Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative by Scott Brinker
RRP: $28.37$18.78Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural... -
Marketing Communications by Chris Fill
RRP: $76.10$69.08Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and... -
Evolutionary Ideas: Unlocking ancient innovation to solve tomorrow's challenges by Sam Tatam 9780857197870
RRP: $19.34$12.87When faced with new challenges, it's easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake? In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary... -
3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google by Will Coombe 9781522005674
RRP: $25.79$21.34Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781522005674Author Will CoombeFormat PaperbackPage Count 248Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 336gDimensions(mm)... -
Marketing 4.0: Moving from Traditional to Digital by Philip Kotler
RRP: $27.09$18.01Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the... -
The Robert Collier Letter Book by Robert Collier 9781607964568
RRP: $38.69$27.99Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781607964568Author Robert CollierFormat HardbackPage Count 482Imprint www.bnpublishing.comPublisher www.bnpublishing.comWeight(grams) 794gDimensions(mm)... -
Strategy as Practice: An Activity Based Approach by Paula Jarzabkowski
RRP: $51.59$48.26`An important and extremely welcome addition to the strategic management field. In this book the author builds on the work of an emerging community of scholars to lay out theoretical and methodological underpinnings of an activity-based framework for... -
Market Research in Practice: An Introduction to Gaining Greater Market Insight by Paul Hague
RRP: $47.72$40.71Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in... -
Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play by Neil Fiore 9781585425525
RRP: $15.47$14.10Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781585425525Author Neil FioreFormat PaperbackPage Count 224Imprint Jeremy P TarcherPublisher Penguin Putnam IncDimensions(mm) 210mm * 132mm * 15mm -
The Experience Economy, Updated Edition by B. Joseph Pine
RRP: $28.38$20.50In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies... -
The Four Color Personalities: The Secret Language For Network Marketing by Tom "big Al" Schreiter 9781948197083
RRP: $18.05$10.41Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197083Author Tom Big Al SchreiterFormat PaperbackPage Count 108Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing... -
Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line by Philip Kotler
RRP: $28.37$18.78Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice... -
12 Months of Marketing for Salon and Spa: Ideas, Events and Promotions for Salon and Spa by Elizabeth Kraus 9781451515954
RRP: $16.71$15.05Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781451515954Author Elizabeth KrausFormat PaperbackPage Count 220Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent... -
Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works by Christopher Toph Day 9781544539805
RRP: $19.34$14.34Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544539805Author Christopher Toph DayFormat PaperbackPage Count 274Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams)... -
Celebrity Service Superstars: Memorable experiences that will light up your business and excite your customers by Geoff Ramm 9781912300372
RRP: $19.34$12.07Geoff Ramm has a passion for incredible customer service. In this book, he's hand-picked THE most original, unique and quirky examples of creative customer experiences that are guaranteed to inspire you and your team to outperform, outmanoeuvre and... -
Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella 9781118961506
RRP: $27.09$16.45Named one of Fortune Magazine's "5 Best Business Books" in 2015See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions... -
Technology Distribution Channels: Understanding and Managing Channels to Market by Julian Dent 9780749472177
RRP: $51.59$43.32Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes... -
Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing by Pam Didner
RRP: $34.82$28.99Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and... -
Inside The Bottle: People, Brands, and Stories by Dr Arthur Shapiro 9780997618105
RRP: $25.79$16.95Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780997618105Author Dr Arthur ShapiroFormat PaperbackPage Count 246Imprint Am Shapiro & Associates LLCPublisher Am Shapiro & Associates LLCWeight(grams)... -
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands by Ana Andjelic
RRP: $42.56$37.62The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy.In the... -
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki
RRP: $14.18$10.02From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.By now it's clear that whether you're promoting a business, a product, or yourself,... -
Unlocked: Getting Inside the Consumer's Head with Behavioral Economics by Melina Palmer 9781642505627
RRP: $21.87$16.74Use the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today2021 International Book Awards finalist in... -
Can't Buy ME Love: How Advertising Changes the Way We Think and Feel by Jean Kikbourne 9780684866000
RRP: $24.50$14.82Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780684866000Author Jean KikbourneFormat PaperbackImprint Prentice Hall & IBDPublisher Prentice Hall (a Pearson Education company)Weight(grams) 476g -
Marketing Planning & Strategy: A Practical Introduction by John Dawes 9781529760132
RRP: $50.30$41.77We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book... -
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk 9780062273062
RRP: $32.25$24.02When managers and marketers outline their social media strategies, they often plan for the right hook-their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing-patiently... -
This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin 9780525540830
RRP: $32.25$18.36Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780525540830Author Seth GodinFormat HardbackPage Count 288Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 306gDimensions(mm) 184mm * 132mm * 25mm -
Good Design Is for Everyone: The First 10 Years of PepsiCo Design + Innovation by PepsiCo 9780847873449
RRP: $103.20$72.39The official anniversary volume celebrates how a global in-house creative force brings cutting-edge design to its iconic portfolio of food and beverage brands.PepsiCo sets the standard for how companies can envision and create their futures. Since... -
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies by PR Smith
RRP: $60.62$51.88"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave... -
Commonsense Direct and Digital Marketing by Drayton Bird 9780749447601
RRP: $38.69$32.55Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. ... -
OCR Level 1/Level 2 Cambridge National in Enterprise and Marketing: Second Edition (J837) by Tess Bayley
RRP: $34.83$31.11Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen... -
Story or Die: How to Use Brain Science to Create Your Own Strategic Story to Convince, Persuade, and Inspire by Lisa Cron
RRP: $18.05$12.58Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781984857682Author Lisa CronFormat PaperbackPage Count 272Imprint Ten Speed PressPublisher Random House USA Inc -
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dr Dan Ariely 9780061854545
RRP: $38.70$20.98Apologies but we at Booksplease don't have a full description for this book.AwardsCommended for Axiom Business Book Awards (Business/Economics) 2009.Book InformationISBN 9780061854545Author Dr Dan ArielyFormat HardbackPage Count 400Imprint HarperCollins... -
Email Marketing That Doesn't Suck: Have Fun Writing Emails Your Subscribers Will Want to Read (and That Will Actually Make You Money!) by Bobby Klinck 9781544527376
RRP: $20.63$15.22Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544527376Author Bobby KlinckFormat PaperbackPage Count 266Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 340gDimensions(mm)... -
Inside Book Publishing by Giles Clark
RRP: $47.72$42.48Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry.Giles Clark and Angus Phillips offer authoritative coverage of all sectors of the industry, from commercial fiction...