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Branding: A Very Short Introduction by Robert Jones 9780198749912
RRP: $11.60$8.32Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads... -
Get Over Your Damn Self: The No-Bs Blueprint to Building a Life-Changing Business by Romi Neustadt 9780997948219
RRP: $15.47$14.13Sorry no description is available for this book at this time. -
Ultimate Guide to Instagram by Kim Walsh Phillips 9781642011517
RRP: $23.21$15.87Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642011517Author Kim Walsh PhillipsFormat PaperbackPage Count 250Imprint Entrepreneur PressPublisher Entrepreneur Press -
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms by Paul Roetzer
RRP: $30.96$27.09Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing... -
Confessions of the Pricing Man: How Price Affects Everything: 2015 by Hermann Simon 9783319203997
RRP: $36.11$33.60The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our... -
Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business by Donald Miller
RRP: $21.92$18.29This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic... -
B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth by Simon Hall 9781398610170
RRP: $42.56$36.04Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers... -
Competing on Thought Leadership by Robert Buday 9781646871001
RRP: $32.24$21.00"An essential guide to the engine that drives the early adoption of disruptive innovations."--Geoffrey Moore, Author, Crossing the Chasm and Zone to WinHOW COMPANIES CAN VAULT AHEAD BY DEVELOPING, MARKETING, AND DELIVERING SUPERIOR EXPERTISE"Thought... -
From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First by Helen Edwards 9781398604315
RRP: $32.24$25.79Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing to bring about sensational new growth. This book shows why businesses, marketers and entrepreneurs... -
Strategic Communication: An Introduction to Theory and Global Practice by Jesper Falkheimer
RRP: $51.59$45.23This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.Strategic Communication begins by explaining the fundamental concepts related to... -
Building Brand Experiences: A Practical Guide to Retaining Brand Relevance by Darren Coleman
RRP: $34.82$25.79Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a... -
No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich by Dan S. Kennedy
RRP: $23.21$15.87THE SCARY TRUTH: The middle-class consumer population-and their buying power-is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing... -
We Are All Weird: The Rise of Tribes and the End of Normal by Seth Godin
RRP: $12.89$9.17We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders,... -
The New Strategic Brand Management: Advanced Insights and Strategic Thinking by Jean Noel Kapferer
RRP: $58.04$49.02Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy... -
This Book Means Business: Clever ways to plan and write a book that works harder for your business by Alison Jones
RRP: $20.63$14.10A practical, accessible handbook for anyone thinking about writing a book to build their business, with a wide range of tips and techniques to help plan, write, publishing and promote a book that's integrated with your platform and works to build your... -
Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum
RRP: $27.08$16.43Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out... -
Build Better Products: A Modern Approach to Building Successful User-Centered Products by Laura Klein 9781933820583
RRP: $58.04$54.99Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820583Author Laura KleinFormat PaperbackPage Count 368Imprint Rosenfeld MediaPublisher Rosenfeld Media -
A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts by Bev Burgess
RRP: $42.56$36.04As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric... -
The Journey Mapping Playbook: A Practical Guide to Preparing, Facilitating and Unlocking the Value of Customer Journey Mapping by Jerry Angrave
RRP: $35.48$26.94The Journey Mapping Playbook: A practical guide to preparing, facilitating andunlocking the value of customer journey mapping A valuable guide in helping you build stronger customer experience programmes by developing effective customer experience... -
Sport Sponsorship Insights by Norm O’Reilly 9780367723958
RRP: $25.79$22.82Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner,... -
No B.S. Guide to Direct Response Social Media Marketing by Dan S. Kennedy
RRP: $21.92$15.05Social Media is Not Marketing Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're not... -
Affiliate Marketing For Dummies by Ted Sudol
RRP: $28.37$18.78Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe's, Priceline & others have programs so you can... -
Honest Seo: Demystifying the Google Algorithm to Help You Get More Traffic and Revenue by Jason Hennessey 9781639090167
RRP: $29.35$20.79SEO is confusing-but it doesn't have to be. With SEO, there's so much misinformation out there. There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice. This can be complicated, overwhelming, and... -
Golf Marketing Strategy: The Ultimate Guide to Success in the Golf Industry by Andrew Wood 9781977525468
RRP: $51.54$40.34Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781977525468Author Andrew WoodFormat PaperbackPage Count 192Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing... -
Marketing for Your Golf Course: How to Ace Your Marketing & Fill Up The Course by Adam Viet 9781982018559
RRP: $7.73$6.99Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781982018559Author Adam VietFormat PaperbackPage Count 26Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing... -
Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business by Anita Elberse 9780571309221
RRP: $19.34$12.64What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and... -
My Revision Notes: OCR Level 1 / Level 2 Cambridge Nationals in Enterprise & Marketing: Second Edition by Tess Bayley
RRP: $13.55$12.41Set your students on track to achieve the best grade possible with My Revision Notes: OCR Level 1 / Level 2 Cambridge Nationals in Enterprise & Marketing (J837). Our clear and concise approach to revision will help students learn, practise and apply... -
Surveys That Work: A Practical Guide for Designing and Running Better Surveys by Caoline Jarrett 9781933820538
RRP: $58.04$54.99Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820538Author Caroline JarrettFormat PaperbackPage Count 368Imprint Rosenfeld MediaPublisher Rosenfeld Media -
How Are You, Really?: Living Your Truth One Answer at a Time by Jenna Kutcher
RRP: $25.80$17.72AN INSTANT NEW YORK TIMES BESTSELLER"The perfect read for every person who has ever felt stuck between where she is and where she wants to be. In short? Everyone I know." - Maria Menounos, New York Times bestselling authorThe truth is, we lie. We lie to... -
Marketing 6E by Paul Baines 9780192893468
RRP: $79.97$76.60How does Google support organizations in their transformation to digital marketing? How does the International Food Waste Coalition influence more sustainable behaviour? How did a producer of Thai herbal toothpaste amend their marketing mix to... -
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses by Dan S. Kennedy 9781599186252
RRP: $21.92$15.05Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known,... -
How Brands Become Icons: The Principles of Cultural Branding by D. B. Holt
RRP: $36.12$26.17Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with... -
Brand Sense: Sensory Secrets Behind the Stuff We Buy by Martin Lindstrom 9781439172018
RRP: $21.93$14.56Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781439172018Author Martin LindstromFormat PaperbackPage Count 272Imprint The Free PressPublisher Simon & Schuster -
Mastering Fashion Marketing by Tim Jackson
RRP: $43.85$42.00This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading... -
All Marketers are Liars by Seth Godin
RRP: $23.22$13.07Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591845331Author Seth GodinFormat PaperbackPage Count 240Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 147gDimensions(mm) 177mm * 128mm * 11mm -
Bear Attack Seo for Managed Service Providers by Scott Millar 9781729382721
RRP: $15.47$13.03Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781729382721Author Scott MillarFormat PaperbackPage Count 154Imprint Independently PublishedPublisher Independently PublishedWeight(grams)... -
How to Market a Product for Under $500: Learn 1000's of Successful Low Cost Marketing Methods by Jeffrey Dobkin 9780964287921
RRP: $38.64$37.20Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780964287921Author Jeffrey DobkinFormat PaperbackPage Count 376Imprint Danielle Adams PublishingPublisher Danielle Adams PublishingWeight(grams)... -
Craft Beer Design: The Design, Illustration and Branding of Contemporary Breweries by Gestalten
RRP: $33.53$24.87Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783967040326Author gestaltenFormat HardbackPage Count 256Imprint gestaltenPublisher Die Gestalten Verlag -
Fundamentals of Marketing by Paul Baines
RRP: $61.91$58.53How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could... -
How Music Grows Brands: The Field Guide by Joe Belliotti 9781544537825
RRP: $12.89$8.41Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544537825Author Joe BelliottiFormat PaperbackPage Count 198Imprint Houndstooth PressPublisher Houndstooth PressWeight(grams) 259gDimensions(mm) 216mm *...