Marketing

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get...

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The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The...

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the...

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732665255Author Evan CarrollFormat PaperbackPage Count 270Imprint 9 Inch MarketingPublisher 9 Inch MarketingWeight(grams) 363gDimensions(mm) 229mm *...

`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium...

Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business decisions. Offering a practitioner's perspective, thisfully-updated edition covers both marketing research theory and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780980053449Author Mike WilliamsFormat PaperbackPage Count 141Imprint Mike Williams SolutionsPublisher Mike Williams SolutionsWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780974501734Author Marc H. RudovFormat PaperbackPage Count 166Imprint MHR EnterprisesPublisher MHR EnterprisesWeight(grams) 253g

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780994634108Author Katrina McCarterFormat PaperbackPage Count 250Imprint Katrina McCarterPublisher Katrina McCarter

How to compete in the right space for greater profitability and growth The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today...

In today's connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780990346142Author Stoney DegeyterFormat PaperbackPage Count 268Imprint Velocitized MediaPublisher Velocitized MediaWeight(grams) 535gDimensions(mm) 254mm *...

The third book in the Essential Tools For series... on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third...

The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability,...

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image...

Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers...

With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.Divided into nine...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780985546007Author Richard MeehanFormat PaperbackPage Count 264Imprint Catch Your DreamsPublisher Catch Your DreamsWeight(grams) 358gDimensions(mm) 229mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781888970029Author Bill CatesFormat PaperbackPage Count 226Imprint William R Cates IncPublisher William R Cates IncWeight(grams) 336gDimensions(mm) 229mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781937918736Author Vic JohnsonFormat PaperbackPage Count 94Imprint Laurenzana PressPublisher Laurenzana PressWeight(grams) 100gDimensions(mm) 203mm * 127mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781398607354Author Jerry DaykinFormat HardbackPage Count 248Imprint Kogan PagePublisher Kogan PageWeight(grams) 156g

How can marketers navigate the growing array of marketing specialties, media options, and data sources? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? ...

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master's programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781648372766Author Denison HatchFormat PaperbackPage Count 302Imprint Echo Point Books & Media, LLCPublisher Echo Point Books & Media, LLCWeight(grams)...

The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781950863679Author Jeff PedowitzFormat HardbackPage Count 264Imprint ForbesbooksPublisher Forbesbooks

Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the...

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619613645Author Jr LittleFormat PaperbackPage Count 216Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 254gDimensions(mm) 216mm *...

This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Most companies have no crisis...

The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen methods chapters present an overview of specific marketing...

Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite...

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in...

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends,...

As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field.But before you can reach an audience, you must earn their trust.Unfortunately, far too many leaders rely on their corporate...