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The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing Robbin Phillips 9781118533338
RRP: £18.99£12.75No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get... -
Your Customer Creation Equation by Brian Massey 9780983330738
RRP: £16.13£14.40Sorry no description is available for this book at this time. -
Strategic Market Relationships: From Strategy to Implementation by Bill Donaldson 9780470028803
RRP: £50.95£44.31The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The... -
Strategic Marketing Management (RLE Marketing) Gordon Foxall 9781138982970
RRP: £43.99£38.44This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the... -
Wine Marketing C. Michael Hall 9780750654203
RRP: £47.99£42.21Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies... -
Purple Goldfish 2.0: 10 Ways to Attract Raving Customers by Evan Carroll 9781732665255
RRP: £15.95£14.08Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732665255Author Evan CarrollFormat PaperbackPage Count 270Imprint 9 Inch MarketingPublisher 9 Inch MarketingWeight(grams) 363gDimensions(mm) 229mm *... -
Relationship Marketing: Theory and Practice by Francis Buttle 9781853963131
RRP: £59.99£49.02`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium... -
Marketing Research Carl McDaniel (University of Texas, Arlington) 9781119716310
RRP: £125.95£109.93Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business decisions. Offering a practitioner's perspective, thisfully-updated edition covers both marketing research theory and... -
The Road to Your Best Stuff 2.0: Pushing Your Career, Business or Cause to the Next Level...and Beyond by Mike Williams
RRP: £17.95£11.55Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780980053449Author Mike WilliamsFormat PaperbackPage Count 141Imprint Mike Williams SolutionsPublisher Mike Williams SolutionsWeight(grams)... -
Be Unique or Be Ignored: The CEO's Guide to Branding by Marc H. Rudov 9780974501734
RRP: £15.51£11.48Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780974501734Author Marc H. RudovFormat PaperbackPage Count 166Imprint MHR EnterprisesPublisher MHR EnterprisesWeight(grams) 253g -
Marketing Strategy & Management by Diane M. Phillips
RRP: £52.99£43.08Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the... -
Marketing to Mums: How to sell more to Australia's most powerful consumer by Katrina McCarter 9780994634108
RRP: £12.99£11.78Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780994634108Author Katrina McCarterFormat PaperbackPage Count 250Imprint Katrina McCarterPublisher Katrina McCarter -
Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking William Putsis 9781118708712
RRP: £18.99£12.75How to compete in the right space for greater profitability and growth The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today... -
Promotional Marketing by Roddy Mullin
RRP: £32.99£29.56In today's connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to... -
The Best Damn Web Marketing Checklist, Period! 2.0 by Stoney Degeyter 9780990346142
RRP: £14.95£14.15Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780990346142Author Stoney DegeyterFormat PaperbackPage Count 268Imprint Velocitized MediaPublisher Velocitized MediaWeight(grams) 535gDimensions(mm) 254mm *... -
Essential Tools for Operations Management: Tools, Models and Approaches for Managers and Consultants by Simon A. Burtonshaw-Gunn 9780470745922
RRP: £14.99£13.58The third book in the Essential Tools For series... on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third... -
The 4 A's of Marketing: Creating Value for Customer, Company and Society Jagdish Sheth (Emory University) 9780415898355
RRP: £54.99£47.72The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability,... -
Strategic Marketing Management: A Process Based Approach by Luiz Moutinho 9781844800001
£79.21Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image... -
Brand Protection and the Global Risk of Product Counterfeits: A Total Business Solution Approach Jeremy M. Wilson 9781035322084
RRP: £32.95£29.96Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers... -
Social Marketing and Behaviour Change: Models, Theory and Applications Linda Brennan 9781784711528
RRP: £48.95£44.59With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.Divided into nine... -
Crush Your Competition: 101 Self Storage Marketing Tips For The Fastest Way To Huge Profits. by Richard Meehan 9780985546007
RRP: £24.95£20.46Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780985546007Author Richard MeehanFormat PaperbackPage Count 264Imprint Catch Your DreamsPublisher Catch Your DreamsWeight(grams) 358gDimensions(mm) 229mm *... -
Radical Relevance: Sharpen Your Marketing Message - Cut Through the Noise - Win More Ideal Clients by Bill Cates 9781888970029
RRP: £19.95£19.69Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781888970029Author Bill CatesFormat PaperbackPage Count 226Imprint William R Cates IncPublisher William R Cates IncWeight(grams) 336gDimensions(mm) 229mm *... -
How To Write A Book This Weekend, Even If You Flunked English Like I Did by Vic Johnson 9781937918736
RRP: £9.95£8.41Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781937918736Author Vic JohnsonFormat PaperbackPage Count 94Imprint Laurenzana PressPublisher Laurenzana PressWeight(grams) 100gDimensions(mm) 203mm * 127mm... -
Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand by Jerry Daykin 9781398607354
RRP: £80.00£67.13Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781398607354Author Jerry DaykinFormat HardbackPage Count 248Imprint Kogan PagePublisher Kogan PageWeight(grams) 156g -
The Activation Imperative: How to Build Brands and Business by Inspiring Action by William Rosen 9781538114667
RRP: £25.00£22.14How can marketers navigate the growing array of marketing specialties, media options, and data sources? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? ... -
Global Marketing Strategy: An Executive Digest by Bodo B. Schlegelmilch 9783030906672
RRP: £54.99£49.76This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master's programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across... -
Method Marketing by Denison Hatch 9781648372766
£25.60Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781648372766Author Denison HatchFormat PaperbackPage Count 302Imprint Echo Point Books & Media, LLCPublisher Echo Point Books & Media, LLCWeight(grams)... -
Branded Male: Marketing to Men Mark Tungate 9780749450113
RRP: £22.99£19.73The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male... -
F the Funnel: A New Way to Engage Customers & Grow Revenue by Jeff Pedowitz 9781950863679
RRP: £24.99£18.26Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781950863679Author Jeff PedowitzFormat HardbackPage Count 264Imprint ForbesbooksPublisher Forbesbooks -
Marketing Research: Planning, Process, Practice by Riccardo Benzo
RRP: £58.99£48.01Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the... -
The SAGE Handbook of Marketing Theory by Mark Tadajewski
RRP: £40.00£33.67Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing... -
Listening Brands: How Data is Rewriting the Rules of Branding by Jr Little 9781619613645
RRP: £15.99£13.61Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619613645Author Jr LittleFormat PaperbackPage Count 216Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 254gDimensions(mm) 216mm *... -
Communicating out of a Crisis by Michael Bland 9780333720974
RRP: £89.99£89.87This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Most companies have no crisis... -
Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support Natalie Mizik 9781789904208
RRP: £51.95£47.82The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen methods chapters present an overview of specific marketing... -
Digital Storytelling for Brands by Bridget Tombleson 9781529745023
RRP: £39.99£32.77Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite... -
Market Research in Practice: An Introduction to Gaining Greater Market Insight Paul Hague 9781398602847
RRP: £115.00£95.05Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in... -
Contemporary Issues in Luxury Brand Management by Sylvie Studente
RRP: £39.99£35.06This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends,... -
The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego by Adam Witty 9781955884860
RRP: £23.99£16.09As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field.But before you can reach an audience, you must earn their trust.Unfortunately, far too many leaders rely on their corporate...