Marketing

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory,...

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648559603Author Brad EntwistleFormat PaperbackPage Count 206Imprint ImagesevenPublisher ImagesevenWeight(grams) 281g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780982881903Author Lee W FrederiksenFormat PaperbackImprint HingePublisher HingeWeight(grams) 195gDimensions(mm) 152mm * 229mm * 8mm

Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544531731Author Michelle RockwoodFormat PaperbackPage Count 184Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 240gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780805020410Author Robert BlyFormat PaperbackPage Count 349Imprint Henry Holt & Company IncPublisher Henry Holt & Company IncWeight(grams) 386g

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing-currently utilized with great success on Instagram and YouTube-is not a short-lived fad, but a tectonic shift for the future of...

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781565542563Author Gene Del VecchioFormat HardbackPage Count 256Imprint Pelican Publishing CoPublisher Pelican Publishing CoWeight(grams) 470g

In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization-your brand- from the competition. What a brand stands for, and the actions it...

Author of the bestselling text Supply Chain Management, the companion Fundamentals of Supply Chain Management has been developed for any course dealing with strategy and supply chains. Written in an entertaining, accessible style, the author identifies...

Retail Futures presents a comprehensive collection of new theory, original empirical evidence, and applied case studies synthesizing the emerging contributions in innovation and technology management for the retailing sector. Eleonora Pantano presents...

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and...

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197489Author Keith SchreiterFormat PaperbackPage Count 126Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989466370Author Rob AnspachFormat PaperbackPage Count 236Imprint Anspach MediaPublisher Anspach MediaWeight(grams) 322g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632651921Author Martin SchwirnFormat HardbackPage Count 224Imprint New Page Books,USPublisher Red Wheel/WeiserWeight(grams) 1g

An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve...

Increasing your sales with marketing ideas that break through the clutter and get your customer's attention. Tom Peters says, "Jon Spoelstra knows his stuff." Pat Williams, founder of Orlando Magic says, "I consider Jon the top marketer in the...

How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692836880Author Ben MarvaziFormat PaperbackPage Count 104Imprint Marvazi MediaPublisher Marvazi MediaWeight(grams) 150gDimensions(mm) 229mm * 152mm * 6mm

There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various...

Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619617360Author Deena ZenykFormat PaperbackPage Count 244Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 286gDimensions(mm) 216mm...

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781450785495Author Jim PressleyFormat PaperbackPage Count 382Imprint Fletcher BooksPublisher Fletcher BooksWeight(grams) 508g

In The Dead Hand's Grip, Adam R. Brown examines constitutional specificity-or length-as a new way to evaluate how different polities govern citizens and regulate themselves. As Brown shows, many states and nations bloat their constitutions with...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781761042706Author Tristan BancksFormat PaperbackPage Count 240Imprint Penguin Books AustraliaPublisher Penguin Books AustraliaWeight(grams) 129g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781788885263Author Charles DickensFormat PaperbackPage Count 800Imprint Arcturus Publishing LtdPublisher Arcturus Publishing Ltd

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781734615906Author Tasha SmithFormat PaperbackPage Count 170Imprint Emerge Sales TrainingPublisher Emerge Sales TrainingWeight(grams) 259gDimensions(mm)...

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591845928Author Chris MurrayFormat PaperbackPage Count 304Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 331gDimensions(mm) 229mm * 152mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632650122Author Richard KrevolinFormat PaperbackPage Count 224Imprint New Page Books,USPublisher Red Wheel/Weiser

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781950863921Author Robert SofiaFormat HardbackPage Count 168Imprint ForbesbooksPublisher ForbesbooksDimensions(mm) 230mm * 148mm * 22mm

The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and...

Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780992147907Author Nicole GallucciFormat PaperbackPage Count 180Imprint Nicole GallucciPublisher Nicole GallucciWeight(grams) 213gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781626568839Author NELSONFormat HardbackPage Count 176Imprint Berrett-KoehlerPublisher Berrett-KoehlerWeight(grams) 372gDimensions(mm) 235mm * 162mm * 18mm