Marketing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780615993706Author Harry F BunnFormat PaperbackPage Count 196Imprint Ronin CorporationPublisher Ronin CorporationWeight(grams) 268g

Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for...

The Covid-19 pandemic has dramatically changed retailing, creating an uncertain scenario that has forced marketers, retailers, and policy makers to face new challenges to survive and thrive. These challenges affect all aspects of retailing, from supply...

"Marketing Planning: Where Strategy Meets Action" offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing...

Offering a comprehensive overview of statistics in market research Statistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933356785Author T J RohlederFormat PaperbackPage Count 118Imprint M.O.R.E. IncorporatedPublisher M.O.R.E. IncorporatedWeight(grams) 159gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993770333Author Rob CuestaFormat PaperbackPage Count 204Imprint Hypersuasion Consulting LtdPublisher Hypersuasion Consulting LtdWeight(grams) 281g

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With "The New Community Rules", you'll understand how social web...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780976546931Author James ConnorFormat HardbackPage Count 192Imprint Diamond Cutter PressPublisher Diamond Cutter PressWeight(grams) 408g

The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989723831Author Joanne M SmithFormat PaperbackPage Count 76Imprint Bradley PublishingPublisher Bradley PublishingWeight(grams) 200g

"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning." -The Influential Marketing Blog (May...

Upstream Marketing draws on best practices, research, case studies, and the authors' twenty-year track record helping transform client brands and businesses through their work at EquiBrand Consulting. Authors Tim Koelzer and Kristin Kurth define and...

Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical,...

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544506296Author Steve BrownFormat PaperbackPage Count 230Imprint Roi PublishingPublisher Roi PublishingWeight(grams) 295gDimensions(mm) 216mm * 140mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781576876404Author Kevin RobertsFormat HardbackPage Count 194Imprint powerHouse Books,U.S.Publisher powerHouse Books,U.S.Weight(grams) 876g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781610393973Author Iain EllwoodFormat PaperbackPage Count 224Imprint EconomistPublisher EconomistWeight(grams) 236gDimensions(mm) 216mm * 133mm * 12mm

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic...

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working...

Teach people how to create lasting, steady and dependable flow to their website while positioning themselves in the marketplace as an expert. It's not a get rich quick scheme, but a very effective way for people with low or no budget to create content...

With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: The importance of arts consumption and its socio-cultural, political, and economic...

What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As...

The number one issue for financial professionals is capacity. What is the number one way to constantly build capacity in your financial services business? What blind spot is holding you back from achieving more? Does it seem there is never enough time...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781527221512Author Tracey MunroFormat PaperbackPage Count 388Imprint Chris MunroPublisher Chris MunroWeight(grams) 519g

The first unspoken law of service quality and productivity is to do it right the first time. However, chances are that the customers may not be always satisfied with some of the services they receive. How well a firm handles complaints and resolves...

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing...

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988105348Author Alex AbazFormat PaperbackPage Count 152Imprint 788525 Ontario Inc.Publisher 788525 Ontario Inc.Weight(grams) 213g

Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in...

Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding...

In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand' - and therefore differentiate - a sport club, player, code, or event in a highly...

Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a 'goods/product' logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social...

Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first "how to" guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of...

The book addresses the vital issue of how business leaders can prepare themselves to deal with the impact of unexpected events. It raises key questions for leaders to address if they are to avoid being distracted by crisis and remain in touch with a...

Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce...

Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing...

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand...

This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988490208Author Richard PoeFormat PaperbackPage Count 276Imprint Heraklid BooksPublisher Heraklid BooksWeight(grams) 322gDimensions(mm) 216mm * 140mm *...