Filter By
- Book
- Qty in Cart
- Quantity
- Price
- Subtotal
-
Architecting Experience: A Marketing Science And Digital Analytics Handbook by Scot R. Wheeler 9789814725651
RRP: $36.12$31.33In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand... -
Pricing in a Crisis Playbook: A Practical B2B Guide for Pricing with Confidence in a Crisis or Recession by Joanne M Smith 9780989723831
RRP: $18.71$16.82Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989723831Author Joanne M SmithFormat PaperbackPage Count 76Imprint Bradley PublishingPublisher Bradley PublishingWeight(grams) 200g -
Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced by R. Govers 9780230230736
$71.12The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at... -
Brand Champions: How Superheroes bring Brands to Life by Ian P. Buckingham 9780230220324
RRP: $58.04$58.01A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic... -
Developing a Market Orientation by Rohit Deshpande 9780761916932
RRP: $132.87$116.11The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working... -
Turn Your Words Into Traffic: Finally! the Secret to Non-Stop Free Targeted Website Traffic by Jim Edwards 9781600371516
RRP: $19.34$17.20Teach people how to create lasting, steady and dependable flow to their website while positioning themselves in the marketplace as an expert. It's not a get rich quick scheme, but a very effective way for people with low or no budget to create content... -
Guerrilla Marketing for Financial Advisors: Transforming Financial Professionals through Practice Management by Jay Conrad Levinson 9781630478131
RRP: $23.21$15.87The number one issue for financial professionals is capacity. What is the number one way to constantly build capacity in your financial services business? What blind spot is holding you back from achieving more? Does it seem there is never enough time... -
SLAY Your Network Marketing Business: 9 Steps To Killing It In Your Company And Becoming A Top Earner by Tracey Munro 9781527221512
RRP: $18.05$17.12Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781527221512Author Tracey MunroFormat PaperbackPage Count 388Imprint Chris MunroPublisher Chris MunroWeight(grams) 519g -
Essential Tools for Operations Management: Tools, Models and Approaches for Managers and Consultants by Simon A. Burtonshaw-Gunn 9780470745922
RRP: $19.34$17.52The third book in the Essential Tools For series... on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third... -
History Of Marketing Science, The by Russell S. Winer 9789814619479
RRP: $51.60$45.95The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing... -
Organizational Behavior In Health Care by Nancy Borkowski
$123.58Organizational Behavior in Health Care, Fourth Edition is specifically written for health care managers who are on the front lines every day, motivating and leading others in a constantly changing, complex environment. Uniquely addressing... -
Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business by Dick Stroud 9780230378193
RRP: $70.94$70.60Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success... -
SOCIAL MEDIA MARKETING STRATEGY for small business-startups-bloggers: Marketing Strategy-Social Media-Content Marketing-Sales-Facebook-Google+-Instagram-LinkedIn-Pinterest-Twitter-YouTube-HOW-To GUIDE by Alex Abaz 9780988105348
RRP: $9.74$8.71Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988105348Author Alex AbazFormat PaperbackPage Count 152Imprint 788525 Ontario Inc.Publisher 788525 Ontario Inc.Weight(grams) 213g -
The SAGE Handbook of Service-Dominant Logic by Stephen Vargo
$134.78Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a 'goods/product' logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social... -
Contemporary Issues in Luxury Brand Management by Sylvie Studente
RRP: $51.59$45.23This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends,... -
Explain Yourself!: How To Do Explainer Videos The Right Way by Ben Marvazi 9780692836880
RRP: $12.89$10.60Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692836880Author Ben MarvaziFormat PaperbackPage Count 104Imprint Marvazi MediaPublisher Marvazi MediaWeight(grams) 150gDimensions(mm) 229mm * 152mm * 6mm -
Branded Male: Marketing to Men by Mark Tungate 9780749450113
RRP: $29.66$25.45The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male... -
Unsecured Ladders: Meeting the Challenge of the Unexpected by G. Robinson 9780230222304
$46.70The book addresses the vital issue of how business leaders can prepare themselves to deal with the impact of unexpected events. It raises key questions for leaders to address if they are to avoid being distracted by crisis and remain in touch with a... -
Relationship Marketing in the Digital Age by Robert W. Palmatier 9780367786922
RRP: $54.17$47.41The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of... -
Industrial Marketing by Thomas Fotiadis
RRP: $70.95$57.64An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The... -
Marketing Plans for Service Businesses: A Complete Guide by Malcolm McDonald 9780750667463
RRP: $63.20$59.93Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce... -
Pricing Services And Revenue Management by Jochen Wirtz
RRP: $11.55$10.20Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing... -
The SAGE Handbook of Marketing Theory by Mark Tadajewski
RRP: $51.60$43.58Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing... -
B2B Brand Management by Philip Kotler 9783540253600
RRP: $64.49$58.53This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory,... -
Principles and Practice of Social Marketing: An International Perspective by Rob Donovan 9780521167376
RRP: $65.78$58.82This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case... -
Bold School Brand: How to leverage brand strategy to reposition, differentiate, and market your school by Brad Entwistle 9780648559603
$20.89Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648559603Author Brad EntwistleFormat PaperbackPage Count 206Imprint ImagesevenPublisher ImagesevenWeight(grams) 281g -
Relationship Marketing: Theory and Practice by Francis Buttle 9781853963131
RRP: $77.39$62.73`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium... -
Selling Your Services by Robert Bly 9780805020410
RRP: $30.95$19.63Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780805020410Author Robert BlyFormat PaperbackPage Count 349Imprint Henry Holt & Company IncPublisher Henry Holt & Company IncWeight(grams) 386g -
The Handbook of Brand Management Scales by Lia Zarantonello 9780415742962
RRP: $76.10$65.89The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales... -
Creating Ever-Cool: A Marketer's Guide to a Kid's Heart by Gene Del Vecchio
RRP: $32.24$20.61Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781565542563Author Gene Del VecchioFormat HardbackPage Count 256Imprint Pelican Publishing CoPublisher Pelican Publishing CoWeight(grams) 470g -
Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response from Both Sides of the Marketing Fence by Rick Cesari 9781599327020
RRP: $16.76$12.33Better Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK CESARI and BARB WESTFIELD started in the business of brand building and direct response advertising twenty-five-plus... -
Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking by William Putsis
RRP: $24.50$16.45How to compete in the right space for greater profitability and growth The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today... -
Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage by John T. Mentzer 9780761929086
RRP: $156.09$136.10Author of the bestselling text Supply Chain Management, the companion Fundamentals of Supply Chain Management has been developed for any course dealing with strategy and supply chains. Written in an entertaining, accessible style, the author identifies... -
Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation by Eleonora Pantano 9781838676643
RRP: $100.61$83.81Retail Futures presents a comprehensive collection of new theory, original empirical evidence, and applied case studies synthesizing the emerging contributions in innovation and technology management for the retailing sector. Eleonora Pantano presents... -
Unlocking the World's Largest E-Market: A Guide to Selling on Chinese Social Media by Ashley Galina Dudarenok 9780692066935
RRP: $12.89$11.13Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692066935Author Ashley Galina DudarenokFormat PaperbackPage Count 218Imprint Alarice InternationalPublisher Alarice InternationalWeight(grams)... -
The Road to Your Best Stuff 2.0: Pushing Your Career, Business or Cause to the Next Level...and Beyond by Mike Williams
RRP: $23.16$14.81Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780980053449Author Mike WilliamsFormat PaperbackPage Count 141Imprint Mike Williams SolutionsPublisher Mike Williams SolutionsWeight(grams)... -
Marketing Research: Planning, Process, Practice by Riccardo Benzo
RRP: $76.10$62.23Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the... -
The Wise Guy's Copywriting Handbook: How To Create Marketing Messages And Offers They Just Can't Refuse. by Rob Anspach 9780989466370
RRP: $20.49$18.31Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989466370Author Rob AnspachFormat PaperbackPage Count 236Imprint Anspach MediaPublisher Anspach MediaWeight(grams) 322g -
Marketing Outrageously Redux: How to Increase Your Revenue by Staggering Amounts by Jon Spoelstra 9781885167736
RRP: $16.76$15.09Increasing your sales with marketing ideas that break through the clutter and get your customer's attention. Tom Peters says, "Jon Spoelstra knows his stuff." Pat Williams, founder of Orlando Magic says, "I consider Jon the top marketer in the... -
Closing for Network Marketing: Helping our Prospects Cross the Finish Line by Keith Schreiter 9781948197014
RRP: $18.05$10.57Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197014Author Keith SchreiterFormat PaperbackPage Count 180Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...