Marketing

Caveat venditor--let the seller beware While marketers look for more ways to get personal with customers, including new tricks with "big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: ...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780462099323Author Steve StridFormat PaperbackPage Count 183Imprint Marshall CavendishPublisher Marshall Cavendish

`the finest writer in our field today' - Journal of Marketing `the great heretic' - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal `a jewel in...

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever-changing...

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the...

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to...

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that...

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to...

Go with Your Talent features fantastic tools for self-management. The book is based on insights from positive psychology. The drastic decisions you make, to do the things that you are good at, is the best way to self-realization and authenticity. It...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692748275Author Greg KoorhanFormat PaperbackPage Count 158Imprint Crossbow StudioPublisher Crossbow StudioWeight(grams) 191gDimensions(mm) 216mm * 140mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780140233032Author Erik LarsonFormat PaperbackPage Count 288Imprint Penguin USAPublisher Penguin Putnam IncWeight(grams) 235gDimensions(mm) 197mm * 130mm *...

In our digital world, it's easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail?...

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets...

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly...

From the novels of Anne Rice to The Lost Boys, from The Terminator to cyberpunk science fiction, vampires and cyborgs have become strikingly visible figures within American popular culture, especially youth culture. In Consuming Youth, Rob Latham...

Better Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK CESARI and BARB WESTFIELD started in the business of brand building and direct response advertising twenty-five-plus...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989284905Author Chris KocekFormat PaperbackPage Count 156Imprint Yellow Bird PressPublisher Yellow Bird PressWeight(grams) 159g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780143452614Author Arvind SahayFormat PaperbackPage Count 304Imprint PenguinPublisher Penguin Random House IndiaDimensions(mm) 200mm * 130mm * 20mm

Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the...

Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as 'consumers' in the marketing process. Most marketing...

Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692026793Author Bret GregoryFormat PaperbackPage Count 122Imprint Attract Customers NowPublisher Attract Customers NowWeight(grams) 172gDimensions(mm)...

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It's not just technological advances that...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780998150109Author Robert MarshFormat PaperbackPage Count 106Imprint Millcreek Creative VenturesPublisher Millcreek Creative VenturesWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780998721101Author Andrea FryrearFormat PaperbackPage Count 214Imprint Corsac PublishingPublisher Corsac PublishingWeight(grams) 254gDimensions(mm) 216mm *...

Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand...

UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate...

At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention? Having previously struggled to assert its credibility theoretically and amongst executives,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780615969909Author Lan BercuFormat PaperbackPage Count 248Imprint Lac International PressPublisher Lac International PressWeight(grams) 336gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781947125049Author Sabrina TonnesonFormat PaperbackPage Count 40Imprint Sabrina TonnesonPublisher Sabrina TonnesonWeight(grams) 68gDimensions(mm) 229mm *...

An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780998332000Author Tony RichardsonFormat PaperbackPage Count 116Imprint Stairstep PressPublisher Stairstep PressWeight(grams) 195gDimensions(mm) 216mm *...

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't...

The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781637423240Author Rob MeyersonFormat HardbackPage Count 194Imprint Business Expert PressPublisher Business Expert PressWeight(grams) 431gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781736611821Author Precious WilliamsFormat PaperbackPage Count 84Imprint Perfect Pitches by Precious, LLCPublisher Perfect Pitches by Precious,...

Understand mobile marketing fast, without cutting corners An understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of...

In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners. With...

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and...

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for...