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Agile Marketing: Building Endurance for Your Content Marketing Efforts by Jeff Julian 9780997165319
RRP: £18.95£16.51Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780997165319Author Jeff JulianFormat PaperbackPage Count 392Imprint Squared DigitalPublisher Squared DigitalWeight(grams) 522gDimensions(mm) 229mm * 152mm *... -
Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight by Thomas A. Stewart 9780062415691
RRP: £20.00£18.16In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn't enough to differentiate your business-it needs to be designed for service from the ground... -
The Analytical Marketer: How to Transform Your Marketing Organization by Adele Sweetwood 9781625278456
RRP: £25.00£20.53How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing... -
Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories by Martin Beck-Burridge 9780333925409
RRP: £44.99£44.97Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new... -
Designing Complaint Handling And Service Recovery Strategies by Jochen Wirtz
RRP: £8.95£7.91The first unspoken law of service quality and productivity is to do it right the first time. However, chances are that the customers may not be always satisfied with some of the services they receive. How well a firm handles complaints and resolves... -
Mobile Marketing In A Week: Build The Ultimate Mobile Marketing System In Seven Simple Steps by Nick Smith
RRP: £8.99£6.20Understand mobile marketing fast, without cutting corners An understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of... -
Stealing Genius: The Seven Levels of Adaptive Innovation by Steve Miller
RRP: £12.99£11.78Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781640953437Author Steve MillerFormat PaperbackPage Count 176Imprint Sound WisdomPublisher Sound WisdomWeight(grams) 259gDimensions(mm) 226mm * 150mm * 13mm -
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding by Teemu Moilanen 9780230220928
RRP: £59.99£54.73Sorry no description is available for this book at this time. -
Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers by Bob Hutchins
RRP: £21.99£14.56Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding... -
Experiential Marketing: Integrated Theory & Strategic Application by Rose Leahy
RRP: £47.99£39.11At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention? Having previously struggled to assert its credibility theoretically and amongst executives,... -
Marketing - The Retro Revolution by Stephen Brown 9780761968511
RRP: £57.99£50.58`the finest writer in our field today' - Journal of Marketing `the great heretic' - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal `a jewel in... -
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers by Tim Halloran 9781118611289
RRP: £21.99£18.18A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever-changing... -
The Golden Toilet: Stop Flushing Your Marketing Budget into Your Website and Build a System That Grows Your Business by Steve Brown 9781544506296
RRP: £11.46£6.60Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544506296Author Steve BrownFormat PaperbackPage Count 230Imprint Roi PublishingPublisher Roi PublishingWeight(grams) 295gDimensions(mm) 216mm * 140mm *... -
Small Data, Big Disruptions: How to Spot Signals of Change and Manage Uncertainty by Martin Schwirn
RRP: £18.99£16.19Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632651921Author Martin SchwirnFormat HardbackPage Count 224Imprint New Page Books,USPublisher Red Wheel/WeiserWeight(grams) 1g -
Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable by Kevin Daum
RRP: £17.99£12.14Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny... -
The Best Damn Web Marketing Checklist, Period! 2.0 by Stoney Degeyter 9780990346142
RRP: £14.95£14.04Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780990346142Author Stoney DegeyterFormat PaperbackPage Count 268Imprint Velocitized MediaPublisher Velocitized MediaWeight(grams) 535gDimensions(mm) 254mm *... -
The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time by Bernard Jaworski
RRP: £16.99£14.61Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they... -
Co-Branding: The Science of Alliance by Tom Blackett 9780333760895
RRP: £44.99£44.97The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that... -
Go with Your Talent by Luk Dewulf
RRP: £30.00£20.98Go with Your Talent features fantastic tools for self-management. The book is based on insights from positive psychology. The drastic decisions you make, to do the things that you are good at, is the best way to self-realization and authenticity. It... -
The SAGE Handbook of Social Media Marketing by Annmarie Hanlon
RRP: £120.00£97.26Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the... -
Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals by Adrian B. Ryans 9780470742976
RRP: £23.99£20.99Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in... -
Sales Management: A multinational perspective by Paolo Guenzi 9780230245952
£71.19Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with... -
The Market Research and Insight Yearbook: Transforming Evidence into Impact by The Market Research Society
RRP: £31.99£27.53The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and... -
Services Marketing: Concepts, Strategies, & Cases by K. Hoffman
£61.69Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential... -
Race in the Marketplace: Crossing Critical Boundaries by Guillaume D. Johnson 9783030117108
RRP: £27.99£25.45This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that... -
Attract Customers Now From Facebook: Simple Cost-Effective Marketing For Entrepreneurs by Bret Gregory 9780692026793
RRP: £14.97£12.46Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692026793Author Bret GregoryFormat PaperbackPage Count 122Imprint Attract Customers NowPublisher Attract Customers NowWeight(grams) 172gDimensions(mm)... -
Retail Sales for Network Marketers: How to Get New Customers for Your MLM Business by Keith Schreiter 9781892366849
RRP: £13.99£8.19Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366849Author Keith SchreiterFormat PaperbackPage Count 172Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)... -
Handbook of the Economics of Marketing: Volume 1 by Jean-Pierre Dube
£105.88Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and... -
Content Is King: The Complete Guide to Writing Web Content That Sells by Laura Briggs
RRP: £17.99£12.30Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642011173Author Laura BriggsFormat PaperbackPage Count 200Imprint Entrepreneur PressPublisher Entrepreneur Press -
Pitching for Profit: The Bad Bitches' Playbook to Convert Conversations into Currency by Precious Williams 9781736611821
RRP: £19.99£13.56Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781736611821Author Precious WilliamsFormat PaperbackPage Count 84Imprint Perfect Pitches by Precious, LLCPublisher Perfect Pitches by Precious,... -
Wine Marketing by C. Michael Hall
RRP: £47.99£42.21Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies... -
Customer Experience: It's Not That Easy: Customer Experience Programs for B2B Companies by Harry F Bunn 9780615993706
RRP: £29.00£22.78Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780615993706Author Harry F BunnFormat PaperbackPage Count 196Imprint Ronin CorporationPublisher Ronin CorporationWeight(grams) 268g -
Promotional Marketing by Roddy Mullin
RRP: £32.99£29.56In today's connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to... -
Direct Mail Mastery by T J Rohleder 9781933356785
RRP: £9.95£8.68Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933356785Author T J RohlederFormat PaperbackPage Count 118Imprint M.O.R.E. IncorporatedPublisher M.O.R.E. IncorporatedWeight(grams) 159gDimensions(mm)... -
Premium!: How Experts Just Like You Are Charging Premium Rates For What They Know And You Can Too! by Rob Cuesta 9780993770333
RRP: £15.99£11.80Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993770333Author Rob CuestaFormat PaperbackPage Count 204Imprint Hypersuasion Consulting LtdPublisher Hypersuasion Consulting LtdWeight(grams) 281g -
The Purpose Advantage: How to Unlock New Ways of Doing Business by Jeff Fromm
RRP: £12.99£12.31In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization-your brand- from the competition. What a brand stands for, and the actions it... -
The New Community Rules: Marketing on the Social Web by Tamar Weinberg 9780596156817
RRP: £19.99£13.75Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With "The New Community Rules", you'll understand how social web... -
The Perfection of Marketing by James Connor 9780976546931
RRP: £24.95£15.32Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780976546931Author James ConnorFormat HardbackPage Count 192Imprint Diamond Cutter PressPublisher Diamond Cutter PressWeight(grams) 408g -
The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers by Ray R. Poynter 9781118935620
RRP: £24.99£22.21The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or... -
Communication Skills: Discover The Best Ways To Communicate, Be Charismatic, Use Body Language, Persuade & Be A Great Conversationalist by Ace McCloud 9781640480124
RRP: £10.99£8.01Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781640480124Author Ace McCloudFormat PaperbackPage Count 34Imprint Pro Mastery PublishingPublisher Pro Mastery PublishingWeight(grams) 91gDimensions(mm)...