Marketing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692256411Author Howard VanesFormat PaperbackPage Count 240Imprint Books on Health.NetPublisher Books on Health.NetWeight(grams) 327gDimensions(mm) 229mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781419654831Author John Marshall RobertsFormat PaperbackPage Count 232Imprint Booksurge PublishingPublisher Booksurge PublishingWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999529706Author David BrierFormat HardbackPage Count 290Imprint Dbd International, LtdPublisher Dbd International, LtdWeight(grams) 1048g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781784520847Author Julie CottineauFormat PaperbackPage Count 160Imprint Panoma PressPublisher Rethink PressWeight(grams) 275gDimensions(mm) 203mm * 127mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781605098104Author David McNallyFormat PaperbackPage Count 168Imprint Berrett-KoehlerPublisher Berrett-KoehlerWeight(grams) 234gDimensions(mm) 215mm * 140mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948677066Author Scott McKainFormat HardbackImprint Forefront BooksPublisher Forefront BooksWeight(grams) 363gDimensions(mm) 221mm * 142mm * 25mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781950863686Author Debbie QaqishFormat HardbackPage Count 312Imprint ForbesbooksPublisher Forbesbooks

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to...

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632650139Author Daryl WeberFormat PaperbackPage Count 288Imprint New Page Books,USPublisher Red Wheel/WeiserWeight(grams) 1g

Using internationally-recognized case studies, including brands such as BMW and Burberry, this book explains how companies can use specific strategies and tools to develop and maintain brand desire among new and existing customers. Desire is big...

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice...

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your...

What does it mean to live in a consumer society and how does this impact on our behaviour? In this insightful and engaging introduction to the psychology of consumption, Cathrine Jansson-Boyd discusses the various ways that consumer activities pervade...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578576961Author Stephen GencoFormat HardbackPage Count 408Imprint Intuitive Consumer Insights LLCPublisher Intuitive Consumer Insights LLCWeight(grams)...

By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that...

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781733996303Author Mark BoundyFormat PaperbackPage Count 236Imprint Goodrich PublishingPublisher Goodrich PublishingWeight(grams) 322gDimensions(mm) 229mm *...

Subtitle: The secret History and Hidden Meanings of Boxes, Bottles, Cans, and other Persuasive Containers.Packages understand us better than we understand packages. Today's marketers know that they have to trigger desire instantly - and they do so...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780957694545Author David ParrishFormat PaperbackPage Count 188Imprint Wordscapes ltdPublisher Wordscape LtdDimensions(mm) 216mm * 140mm * 10mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780956780904Author Anthony FreelingFormat HardbackPage Count 278Imprint Goldingtons PressPublisher Goldingtons PressWeight(grams) 564g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619200227Author Dr Bill WilliamsFormat PaperbackPage Count 312Imprint Segr Publishing LLCPublisher Segr Publishing LLCWeight(grams) 363gDimensions(mm)...

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves...

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e, International Edition,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780997165319Author Jeff JulianFormat PaperbackPage Count 392Imprint Squared DigitalPublisher Squared DigitalWeight(grams) 522gDimensions(mm) 229mm * 152mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642011173Author Laura BriggsFormat PaperbackPage Count 200Imprint Entrepreneur PressPublisher Entrepreneur Press

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new...

Incorporating 25 years of sales forecasting management research with more than 400 companies, the Second Edition of Sales Forecasting Management truly integrates the theory and practice of sales forecasting management. This research includes the personal...

Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to...

The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our...

This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780646971230Author Ben SlaterFormat PaperbackPage Count 256Imprint Ben Slater Pty LtdPublisher Ben Slater Pty LtdWeight(grams) 381gDimensions(mm) 229mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781640953437Author Steve MillerFormat PaperbackPage Count 176Imprint Sound WisdomPublisher Sound WisdomWeight(grams) 259gDimensions(mm) 226mm * 150mm * 13mm

Sorry no description is available for this book at this time.

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.Psychology has long been a foundation for successful...

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366849Author Keith SchreiterFormat PaperbackPage Count 172Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and...

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.The text starts with...

An all new updated 2021 edition of the popular original guide to marketing and branding featuring actionable advice that will help you tell a better story, win more customers, earn more loyalty and make more money. Being good at marketing might seem...