Marketing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781735844732Author Rob SperryFormat PaperbackPage Count 280Imprint Rob SperryPublisher Rob SperryWeight(grams) 376gDimensions(mm) 229mm * 152mm * 15mm

If You Want to Get Rich - Build a Power Niche is the magic bullet written by a rainmaker lawyer, "not" an academic in an ivory tower, that shows readers how to implement the strategic marketing process of building a Power Niche step-by-step. Any...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780974945262Author Kevin DubiosFormat PaperbackPage Count 178Imprint Ensanity PressPublisher Ensanity PressWeight(grams) 213gDimensions(mm) 216mm * 140mm *...

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product...

With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices. ...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366696Author Keith SchreiterFormat PaperbackPage Count 140Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988195400Author Jackie HubaFormat PaperbackPage Count 242Imprint Lewis Lane PressPublisher Lewis Lane PressWeight(grams) 286gDimensions(mm) 216mm * 140mm...

How to Build a Following, Make Authentic Connections, and Promote Your Work Whether you're an artist or craftsman selling your work, the owner of a small start-up hoping to network, or just looking for a more meaningful social media experience, this is...

Bridges have always played an important role on the social and economic history of human development, and Buckinghamshire has a great wealth of them. Trade systems and road networks must solve the challenges of geography's waterways, and bridges,...

The breakthrough marketing strategy today's leading companies are using to change consumer behavior and drive revenue to the bottom line Walmart, United Airlines, Jeep, and many other top companies are using the breakthrough strategy-one-to-one...

We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine...

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has...

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366450Author Tom Big Al SchreiterFormat PaperbackPage Count 164Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

This study explores the evidence for Chinese writing in the late Neolithic (3500-2000 BCE) and early Bronze Age (2000-1250 BCE) periods. Chinese writing is often said to have begun with little incubation during the late Shang period (c. 1300-1045 BCE) in...

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this...

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise...

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact...

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781761041884Author Josephine MoonFormat PaperbackPage Count 384Imprint Penguin Random House AustraliaPublisher Penguin Random House Australia

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780977503261Author Tom PolandFormat PaperbackPage Count 232Imprint Tom Poland InternationalPublisher Tom Poland InternationalWeight(grams)...

From Marcus Collins, strategist to Apple, Nike and Beyonce, discover the powerful force behind what we buy, what we do, and who we want to be . . .'Compelling and vivid' - Robert Cialdini, author of Pre-SuasianWe all try to influence others in our daily...

The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David Kincaid delivers practical assessments and game plans for...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781913134501Author Max LowFormat PaperbackPage Count 36Imprint Graffeg LimitedPublisher Graffeg Limited

This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or...

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make...

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they...

It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544513645Author Randy FrischFormat PaperbackPage Count 258Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 331gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780981081601Author Mark Philip BuckshonFormat PaperbackPage Count 192Imprint Asset Beam Publishing LtdPublisher Asset Beam Publishing LtdWeight(grams) 290g

Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an...

Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993067761Author Wendy H. JonesFormat PaperbackPage Count 120Imprint Scott and LawsonPublisher Scott and Lawson

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just...

What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781581156720Author Marc GobeFormat PaperbackPage Count 352Imprint Allworth Press,U.S.Publisher Allworth Press,U.S.Weight(grams) 431gDimensions(mm) 229mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692841044Author Jay AdkinsFormat PaperbackPage Count 176Imprint Hyndsight 20/20Publisher Hyndsight 20/20Weight(grams) 245gDimensions(mm) 229mm * 152mm *...

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which...

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the...

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by...