Marketing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783000352218Author Alison MathiebeFormat PaperbackPage Count 238Imprint Alison MathiebePublisher Alison MathiebeWeight(grams) 322gDimensions(mm) 229mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781937918736Author Vic JohnsonFormat PaperbackPage Count 94Imprint Laurenzana PressPublisher Laurenzana PressWeight(grams) 100gDimensions(mm) 203mm * 127mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781950843022Author Peter WilkenFormat HardbackPage Count 238Imprint Post Hypnotic PressPublisher Post Hypnotic PressWeight(grams) 472gDimensions(mm) 229mm *...

Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure. Brand Management: A theoretical and...

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366375Author Tom Big Al SchreiterFormat PaperbackPage Count 148Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781761041884Author Josephine MoonFormat PaperbackPage Count 384Imprint Penguin Random House AustraliaPublisher Penguin Random House Australia

Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781913134501Author Max LowFormat PaperbackPage Count 36Imprint Graffeg LimitedPublisher Graffeg Limited

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive-that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632650139Author Daryl WeberFormat PaperbackPage Count 288Imprint New Page Books,USPublisher Red Wheel/WeiserWeight(grams) 1g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781940715032Author Jeff GoldenbergFormat PaperbackPage Count 270Imprint Insurgent Publishing, LLCPublisher Insurgent Publishing, LLCWeight(grams) 472g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366450Author Tom Big Al SchreiterFormat PaperbackPage Count 164Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive...

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to...

If You Want to Get Rich - Build a Power Niche is the magic bullet written by a rainmaker lawyer, "not" an academic in an ivory tower, that shows readers how to implement the strategic marketing process of building a Power Niche step-by-step. Any...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692748275Author Greg KoorhanFormat PaperbackPage Count 158Imprint Crossbow StudioPublisher Crossbow StudioWeight(grams) 191gDimensions(mm) 216mm * 140mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781684191093Author Kathy Klotz-GuestFormat PaperbackPage Count 196Imprint Keeping It HumanPublisher Keeping It HumanWeight(grams) 268gDimensions(mm) 229mm *...

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the...

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to...

This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can...

UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate...

How to Build a Following, Make Authentic Connections, and Promote Your Work Whether you're an artist or craftsman selling your work, the owner of a small start-up hoping to network, or just looking for a more meaningful social media experience, this is...

The breakthrough marketing strategy today's leading companies are using to change consumer behavior and drive revenue to the bottom line Walmart, United Airlines, Jeep, and many other top companies are using the breakthrough strategy-one-to-one...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780140233032Author Erik LarsonFormat PaperbackPage Count 288Imprint Penguin USAPublisher Penguin Putnam IncWeight(grams) 235gDimensions(mm) 197mm * 130mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781950863686Author Debbie QaqishFormat HardbackPage Count 312Imprint ForbesbooksPublisher Forbesbooks

Incorporating 25 years of sales forecasting management research with more than 400 companies, the Second Edition of Sales Forecasting Management truly integrates the theory and practice of sales forecasting management. This research includes the personal...

This study explores the evidence for Chinese writing in the late Neolithic (3500-2000 BCE) and early Bronze Age (2000-1250 BCE) periods. Chinese writing is often said to have begun with little incubation during the late Shang period (c. 1300-1045 BCE) in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781581156720Author Marc GobeFormat PaperbackPage Count 352Imprint Allworth Press,U.S.Publisher Allworth Press,U.S.Weight(grams) 431gDimensions(mm) 229mm *...

The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David Kincaid delivers practical assessments and game plans for...

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.The text starts with...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780462099323Author Steve StridFormat PaperbackPage Count 183Imprint Marshall CavendishPublisher Marshall Cavendish

This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or...

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781735844732Author Rob SperryFormat PaperbackPage Count 280Imprint Rob SperryPublisher Rob SperryWeight(grams) 376gDimensions(mm) 229mm * 152mm * 15mm

Bridges have always played an important role on the social and economic history of human development, and Buckinghamshire has a great wealth of them. Trade systems and road networks must solve the challenges of geography's waterways, and bridges,...

Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780981081601Author Mark Philip BuckshonFormat PaperbackPage Count 192Imprint Asset Beam Publishing LtdPublisher Asset Beam Publishing LtdWeight(grams) 290g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732665255Author Evan CarrollFormat PaperbackPage Count 270Imprint 9 Inch MarketingPublisher 9 Inch MarketingWeight(grams) 363gDimensions(mm) 229mm *...

Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an...