Marketing

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781311465955Author Liam M BirkettFormat PaperbackPage Count 114Imprint Liam BirkettPublisher Liam BirkettWeight(grams) 172g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591135197Author Jim NovoFormat PaperbackPage Count 356Imprint Booklocker Inc.,USPublisher Booklocker Inc.,USWeight(grams) 453gDimensions(mm) 140mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578500461Author Rick CesariFormat PaperbackPage Count 352Imprint R. R. BowkerPublisher R. R. BowkerWeight(grams) 152g

As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes,...

Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the...

Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they've gained powering...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692892961Author Aurelie GuerrieriFormat PaperbackPage Count 258Imprint AkilaonePublisher AkilaoneWeight(grams) 381gDimensions(mm) 229mm * 152mm * 15mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692066935Author Ashley Galina DudarenokFormat PaperbackPage Count 218Imprint Alarice InternationalPublisher Alarice InternationalWeight(grams)...

How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. This book provides an account of the marketing power of emotion, complete with references...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591847380Author Ryan HolidayFormat PaperbackPage Count 176Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 130gDimensions(mm) 196mm * 130mm *...

You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it...

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new...

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper...

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often...

The Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries. Using theoretical models and extensive practical examples, this book challenges cultural producers to...

This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.Book InformationISBN 9780415118927Author Sally DibbFormat PaperbackPage Count 240Imprint Cengage...

Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781513625676Author Doberman DanFormat PaperbackPage Count 312Imprint Arango DirectPublisher Arango DirectWeight(grams) 417gDimensions(mm) 229mm * 152mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692602287Author Stevan RobertsFormat PaperbackPage Count 266Imprint Reach Marketing LLCPublisher Reach Marketing LLCWeight(grams) 358gDimensions(mm)...

Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management,...

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. ...

Take an in-depth look into the gig economy to see how tech professionals and entrepreneurs can earn a living as freelancers and contractors. Build your own business. The pros and cons of the lifestyle and what to expect from it are discussed.In this...

Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544503318Author Re PerezFormat PaperbackPage Count 246Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 318gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783000352218Author Alison MathiebeFormat PaperbackPage Count 238Imprint Alison MathiebePublisher Alison MathiebeWeight(grams) 322gDimensions(mm) 229mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781950843022Author Peter WilkenFormat HardbackPage Count 238Imprint Post Hypnotic PressPublisher Post Hypnotic PressWeight(grams) 472gDimensions(mm) 229mm *...

Strategy, an ancient pursuit, has evolved through the centuries and in today's business environment applies to all organizations, across all sectors and geographies. The Strategist's Handbook is a collection of the best materials, insights, tools,...

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters...

This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services. Placing a strong emphasis on strategy as well as positioning and the market, it focuses on the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780977503230Author Tom PolandFormat PaperbackPage Count 328Imprint Tom Poland InternationalPublisher Tom Poland InternationalWeight(grams)...

Silk is not just a simple fiber - it represents something meaningful, universal, perennial. This book tells the story of how the silk textile conquered the luxury world and remained prestigious throughout the ages. Examining sociological research dating...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544534268Author Anthony L ButlerFormat PaperbackPage Count 232Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 299gDimensions(mm)...

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive-that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few...

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632652065Author Drew Eric WhitmanFormat PaperbackPage Count 208Imprint Career PressPublisher Career Press

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781684191093Author Kathy Klotz-GuestFormat PaperbackPage Count 196Imprint Keeping It HumanPublisher Keeping It HumanWeight(grams) 268gDimensions(mm) 229mm *...

Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. ...

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an...

Electronic Inspection Copy available for instructors here `I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students...