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Statistics for Marketing and Consumer Research by Mario Mazzocchi 9781412911221
RRP: £56.99£46.43Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data... -
Guerrilla Marketing During Tough Times by Jay Levinson 9781933596105
RRP: £9.99£9.06Jay has the knowledge and the experience to help your business. Chances are, your business could use some help about now. Let's face it, we all could. I'll admit it ... now will you? Once you do admit it, you will realize how much you will benefit from... -
Drilling Down: Turning Customer Data into Profits with a Spreadsheet - Third Edition by Jim Novo 9781591135197
£80.77Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591135197Author Jim NovoFormat PaperbackPage Count 356Imprint Booklocker Inc.,USPublisher Booklocker Inc.,USWeight(grams) 453gDimensions(mm) 140mm *... -
The Disappearing Product: Marketing and Markets in the Creative Industries by Chris Bilton
RRP: £37.95£35.17The Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries. Using theoretical models and extensive practical examples, this book challenges cultural producers to... -
In Good Conscience: Do the Right Thing While Building a Profitable Business by Nicholas Ind
RRP: £29.99£18.19When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of... -
Secrets of Building a Million-Dollar Network Marketing Organization: From a Guy Who's Been There Done That and Shows You How You Can Do It Too! by Joseph S Rubino 9780972884006
RRP: £13.00£9.26Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780972884006Author Joseph S RubinoFormat PaperbackPage Count 222Imprint Vision Works Publishing LLCPublisher Vision Works Publishing LLCWeight(grams) 236g -
Forging An Ironclad Brand: A Leader's Guide by Lindsay Pedersen 9781544513850
RRP: £19.99£17.45Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544513850Author Lindsay PedersenFormat PaperbackPage Count 384Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 513gDimensions(mm)... -
Direct Mail Is NOT Dead: Grow Your Business With Targeted Direct Mail by Eugene Montanez 9780615946290
RRP: £5.95£5.43Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780615946290Author Eugene MontanezFormat PaperbackPage Count 126Imprint Anoroc PublishingPublisher Anoroc PublishingWeight(grams) 159gDimensions(mm) 211mm *... -
Marketing Made Easy for Celebrants: Boost Your Bookings with Easy and Effective Marketing Methods by Anita Revel 9780980443967
£16.75Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780980443967Author Anita RevelFormat PaperbackPage Count 115Imprint Now Age PublishingPublisher Now Age PublishingWeight(grams) 182g -
Direct, Digital & Data-Driven Marketing by Lisa Spiller 9781529708172
RRP: £55.99£46.86In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional... -
Digital Marketing Tactics: 150 Experts Share Their Digital Marketing Techniques by Josh Ochs 9780988403956
RRP: £14.95£13.35Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988403956Author Josh OchsFormat PaperbackPage Count 282Imprint MedialeadersPublisher MedialeadersWeight(grams) 381gDimensions(mm) 229mm * 152mm * 15mm -
Rethinking Prestige Branding: Secrets of the Ueber-Brands by Wolfgang Schaefer 9780749479220
RRP: £82.00£68.24What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a... -
Hyper Growth: How to Connect to Your Customers in New Ways! by Raymond Aaron 9781772771848
RRP: £15.95£12.90Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781772771848Author Raymond AaronFormat PaperbackPage Count 86Imprint 10-10-10 PublishingPublisher 10-10-10 PublishingWeight(grams) 109gDimensions(mm) 216mm... -
The Ethical Consumer by Rob Harrison 9781412903530
RRP: £48.99£39.74`This book is not simply the best book on the remarkable phenomenon of today's ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a... -
Promoting and Marketing Events: Theory and Practice by Nigel Jackson
RRP: £49.99£43.50This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just... -
#1 Best Seller: Book Marketing...Reinvented by Bryan W. Heathman 9781641463461
RRP: £10.99£9.53The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon us....an approach in which authors are authenticity engaging their audiences. But how do you start? Today's... -
The Business Owner's Guide to Profit: Discover 25 Strategies You Must Apply to Double Your NET Profits Without Trading More Time, Money, Ruining Any More Relationships or Barstardizing Your Purpose by Ben Slater 9780646971230
RRP: £20.00£15.89Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780646971230Author Ben SlaterFormat PaperbackPage Count 256Imprint Ben Slater Pty LtdPublisher Ben Slater Pty LtdWeight(grams) 381gDimensions(mm) 229mm *... -
The Intention Economy: When Customers Take Charge by Doc Searls 9781422158524
RRP: £20.00£17.99Caveat venditor--let the seller beware While marketers look for more ways to get personal with customers, including new tricks with "big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: ... -
Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need by David Brier 9780999529706
£54.74Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999529706Author David BrierFormat HardbackPage Count 290Imprint Dbd International, LtdPublisher Dbd International, LtdWeight(grams) 1048g -
Travel Retail - An Insider's Guide by Kevin Brocklebank 9781399933919
RRP: £14.99£13.53Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781399933919Author Kevin BrocklebankFormat PaperbackPage Count 310Imprint One Red Kite LtdPublisher One Red Kite LtdWeight(grams) 417gDimensions(mm) 229mm *... -
Business to Business Marketing Management: A Global Perspective by Alan Zimmerman
RRP: £54.99£47.72Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more... -
Social Media Marketing: A Strategic Approach by Mary Roberts 9781305502758
£58.49Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which... -
Video Persuasion: Everything You Need to Know - How to Create Effective high level Product and Testimonial Videos that will Grow Your Brand, Increase Sales and Build Your Business by Rick Cesari 9780578500461
RRP: £10.67£9.33Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578500461Author Rick CesariFormat PaperbackPage Count 352Imprint R. R. BowkerPublisher R. R. BowkerWeight(grams) 152g -
Contemporary Issues in Marketing: Principles and Practice by Ayantunji Gbadamosi
RRP: £52.99£43.29As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes,... -
The Marketing Power of Emotion by John O'Shaughnessy 9780195150568
RRP: £41.49£29.35How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. This book provides an account of the marketing power of emotion, complete with references... -
Growth Hacker Marketing: A Primer on the Future of Pr, Marketing, and Advertising by Ryan Holiday
RRP: £18.00£10.99Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591847380Author Ryan HolidayFormat PaperbackPage Count 176Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 130gDimensions(mm) 196mm * 130mm *... -
Marketing and Finance: Creating Shareholder Value by Malcolm McDonald 9781119953388
RRP: £29.99£19.40Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation... -
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy Revised and Updated by Vanessa Fox 9781118231937
RRP: £15.99£10.93Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly... -
There Is No B2B or B2c: It's Human to Human #h2h by Bryan Kramer 9781640079335
RRP: £12.99£10.37Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781640079335Author Bryan KramerFormat PaperbackPage Count 68Imprint SubstantiumPublisher SubstantiumWeight(grams) 136gDimensions(mm) 229mm * 152mm * 5mm -
The Machine Age of Customer Insight by Dr. Martin Einhorn
RRP: £31.99£22.53We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine... -
Inside Marketing: Practices, Ideologies, Devices by Detlev Zwick 9780199655830
RRP: £53.00£42.63The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often... -
The Making of Dirt is Good: A Personal Journey of Brand Transformation by David Arkwright 9781907794469
RRP: £12.99£8.60Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see... -
Sustainability Marketing: New directions and practices by Rishi Raj Sharma 9781800712454
RRP: £73.99£60.98With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices. ... -
The Market Segmentation Workbook: Target Marketing for Marketing Managers by Sally Dibb 9780415118927
£67.24This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.Book InformationISBN 9780415118927Author Sally DibbFormat PaperbackPage Count 240Imprint Cengage... -
Market Your Way to Growth: 8 Ways to Win by Philip Kotler
RRP: £18.99£12.75Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and... -
Marketing Planning by Stephan Sorger
RRP: £133.33£119.21"Marketing Planning: Where Strategy Meets Action" offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing... -
Marketing AI(TM): From Automation to Revenue Performance Marketing by Stevan Roberts 9780692602287
RRP: £24.99£19.44Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692602287Author Stevan RobertsFormat PaperbackPage Count 266Imprint Reach Marketing LLCPublisher Reach Marketing LLCWeight(grams) 358gDimensions(mm)... -
Marketing Luxury Services: Concepts, Strategy, and Practice by Miguel Angelo Hemzo 9783030860721
RRP: £49.99£44.97This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services. Placing a strong emphasis on strategy as well as positioning and the market, it focuses on the... -
The SAGE Handbook of Marketing Ethics by Lynne Eagle
RRP: £150.00£112.28The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. ... -
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market by Nigel Hollis 9780230620568
RRP: £14.99£9.70Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the...