Marketing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781399933919Author Kevin BrocklebankFormat PaperbackPage Count 310Imprint One Red Kite LtdPublisher One Red Kite LtdWeight(grams) 417gDimensions(mm) 229mm *...

The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional...

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197441Author Keith SchreiterFormat PaperbackPage Count 112Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting...

A holistic approach to conversion rate optimization that encompasses an entire business online and offline to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into...

Brennan, Canning & McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the 5th edition: ...

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.Throughout, attention is paid to balancing theory with practical application,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780976462422Author Victor ChengFormat PaperbackPage Count 192Imprint Innovation PressPublisher Innovation PressWeight(grams) 249gDimensions(mm) 216mm *...

The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. "Digital Marketing:...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781946633132Author Adam WittyFormat HardbackPage Count 168Imprint ForbesbooksPublisher ForbesbooksDimensions(mm) 231mm * 155mm * 20mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780906378083Author Duncan S ChappleFormat PaperbackPage Count 152Imprint FolrosePublisher FolroseWeight(grams) 244g

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable...

The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780983330745Author Josh MilesFormat PaperbackPage Count 268Imprint Miles Design LLCPublisher Miles Design LLCWeight(grams) 363g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619618039Author David BaldwinFormat HardbackPage Count 210Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 376gDimensions(mm)...

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy.Divided into three key parts, the book works...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999066201Author Lynn BardowskiFormat PaperbackPage Count 82Imprint Million Dollar Party GirlPublisher Million Dollar Party GirlWeight(grams) 104g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692089460Author Lisa D DennisFormat PaperbackPage Count 254Imprint Mind Your Business PressPublisher Mind Your Business PressWeight(grams) 462g

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally...

`This book is not simply the best book on the remarkable phenomenon of today's ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a...

A practical and inspiring guide to executing effective trade shows that attract and convert high quality leads into profitable sales. Organisations regularly waste vast amounts of money, time and effort attending the wrong shows, planning them poorly and...

Jay has the knowledge and the experience to help your business. Chances are, your business could use some help about now. Let's face it, we all could. I'll admit it ... now will you? Once you do admit it, you will realize how much you will benefit from...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732049796Author Brad SugarsFormat HardbackPage Count 232Imprint Cranberry PressPublisher Cranberry Press

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780972884006Author Joseph S RubinoFormat PaperbackPage Count 222Imprint Vision Works Publishing LLCPublisher Vision Works Publishing LLCWeight(grams) 236g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544513850Author Lindsay PedersenFormat PaperbackPage Count 384Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 513gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780615946290Author Eugene MontanezFormat PaperbackPage Count 126Imprint Anoroc PublishingPublisher Anoroc PublishingWeight(grams) 159gDimensions(mm) 211mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780985764807Author Arvind RangaswamyFormat PaperbackPage Count 288Imprint Decisionpro, Inc.Publisher Decisionpro, Inc.Weight(grams) 503gDimensions(mm) 254mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780980443967Author Anita RevelFormat PaperbackPage Count 115Imprint Now Age PublishingPublisher Now Age PublishingWeight(grams) 182g

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780983028642Author Melissa ByersFormat PaperbackPage Count 300Imprint That Actually WorksPublisher That Actually WorksWeight(grams) 404g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988403956Author Josh OchsFormat PaperbackPage Count 282Imprint MedialeadersPublisher MedialeadersWeight(grams) 381gDimensions(mm) 229mm * 152mm * 15mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781616588472Author Dan AllisonFormat HardbackPage Count 182Imprint Proforma Identity Marketing GroupPublisher Proforma Identity Marketing GroupWeight(grams)...

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781772771848Author Raymond AaronFormat PaperbackPage Count 86Imprint 10-10-10 PublishingPublisher 10-10-10 PublishingWeight(grams) 109gDimensions(mm) 216mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366375Author Tom Big Al SchreiterFormat PaperbackPage Count 148Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more...

The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon us....an approach in which authors are authenticity engaging their audiences. But how do you start? Today's...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780618276790Author Jay Conrad LevinsonFormat PaperbackPage Count 188Imprint Clarion BooksPublisher Houghton Mifflin