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Travel Retail - An Insider's Guide by Kevin Brocklebank 9781399933919
RRP: £14.99£13.65Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781399933919Author Kevin BrocklebankFormat PaperbackPage Count 310Imprint One Red Kite LtdPublisher One Red Kite LtdWeight(grams) 417gDimensions(mm) 229mm *... -
Prisoner & the Penguin: And 75 Other Marketing Stories Giles Lury 9781907794513
RRP: £12.99£8.83The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional... -
Inside Marketing: Practices, Ideologies, Devices by Detlev Zwick 9780199576746
RRP: £125.00£96.92The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often... -
How To Get Your Prospect's Attention and Keep It!: Magic Phrases For Network Marketing by Keith Schreiter 9781948197441
RRP: £13.99£8.36Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197441Author Keith SchreiterFormat PaperbackPage Count 112Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)... -
Marketing Research: A Concise Introduction by Bonita Kolb 9781526419279
RRP: £56.99£46.40An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting... -
Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization Benji Rabhan 9781118759677
RRP: £11.99£8.22A holistic approach to conversion rate optimization that encompasses an entire business online and offline to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into... -
Business-to-Business Marketing by Ross Brennan
£61.15Brennan, Canning & McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the 5th edition: ... -
Strategic Integrated Marketing Communications by Larry Percy
RRP: £43.99£38.44This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.Throughout, attention is paid to balancing theory with practical application,... -
The Recession-Proof Business: Lessons from the Greatest Recession Success Stories of All Time by Victor Cheng 9780976462422
RRP: £16.95£11.42Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780976462422Author Victor ChengFormat PaperbackPage Count 192Imprint Innovation PressPublisher Innovation PressWeight(grams) 249gDimensions(mm) 216mm *... -
Digital Marketing: Strategies for Online Success by Godfrey Parkin 9781847734877
£15.27The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. "Digital Marketing:... -
Authority Marketing: Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant by Adam Witty 9781946633132
RRP: £20.99£16.50Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781946633132Author Adam WittyFormat HardbackPage Count 168Imprint ForbesbooksPublisher ForbesbooksDimensions(mm) 231mm * 155mm * 20mm -
Influencer Relations: Insights on Analyst Value 2e: Expanded Second Edition by Duncan S Chapple 9780906378083
£9.20Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780906378083Author Duncan S ChappleFormat PaperbackPage Count 152Imprint FolrosePublisher FolroseWeight(grams) 244g -
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition John Michael Morgan 9781118103524
RRP: £18.99£12.94Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable... -
Inspiring Innovation: 75 marketing tales to help you find the next big thing Giles Lury 9781912555055
RRP: £12.99£8.83The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to... -
Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm by Josh Miles 9780983330745
RRP: £16.15£14.42Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780983330745Author Josh MilesFormat PaperbackPage Count 268Imprint Miles Design LLCPublisher Miles Design LLCWeight(grams) 363g -
The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In by David Baldwin 9781619618039
RRP: £19.00£16.31Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619618039Author David BaldwinFormat HardbackPage Count 210Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 376gDimensions(mm)... -
Brand Positioning: Connecting Marketing Strategy and Communications by Erik Kostelijk
RRP: £37.99£33.38Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy.Divided into three key parts, the book works... -
Facebook Party Secrets of a Million Dollar Party Girl by Lynn Bardowski 9780999066201
RRP: £9.97£8.28Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999066201Author Lynn BardowskiFormat PaperbackPage Count 82Imprint Million Dollar Party GirlPublisher Million Dollar Party GirlWeight(grams) 104g -
Value Propositions that SELL: Turning Your Message into a Magnet that Attracts Buyers by Lisa D Dennis 9780692089460
RRP: £13.99£12.61Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692089460Author Lisa D DennisFormat PaperbackPage Count 254Imprint Mind Your Business PressPublisher Mind Your Business PressWeight(grams) 462g -
Integrated Marketing Communications: A Global Brand-Driven Approach by Philip J. Kitchen
RRP: £49.99£45.33Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally... -
The Ethical Consumer by Rob Harrison 9781412903530
RRP: £48.99£40.05`This book is not simply the best book on the remarkable phenomenon of today's ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a... -
The Exhibitionist: Inspiring trade show excellence Nichola Reeder 9781788600927
RRP: £24.99£8.11A practical and inspiring guide to executing effective trade shows that attract and convert high quality leads into profitable sales. Organisations regularly waste vast amounts of money, time and effort attending the wrong shows, planning them poorly and... -
Guerrilla Marketing During Tough Times by Jay Levinson 9781933596105
RRP: £9.99£9.35Jay has the knowledge and the experience to help your business. Chances are, your business could use some help about now. Let's face it, we all could. I'll admit it ... now will you? Once you do admit it, you will realize how much you will benefit from... -
Buying Customers 2.0: Acquire More Customers with Less Money, Fixed Errata and Content Improvements by Brad Sugars 9781732049796
RRP: £14.99£14.14Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732049796Author Brad SugarsFormat HardbackPage Count 232Imprint Cranberry PressPublisher Cranberry Press -
Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences by J. Bernstein
RRP: £54.99£44.52Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to... -
Secrets of Building a Million-Dollar Network Marketing Organization: From a Guy Who's Been There Done That and Shows You How You Can Do It Too! by Joseph S Rubino 9780972884006
RRP: £13.00£9.50Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780972884006Author Joseph S RubinoFormat PaperbackPage Count 222Imprint Vision Works Publishing LLCPublisher Vision Works Publishing LLCWeight(grams) 236g -
Forging An Ironclad Brand: A Leader's Guide by Lindsay Pedersen 9781544513850
RRP: £19.99£17.58Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544513850Author Lindsay PedersenFormat PaperbackPage Count 384Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 513gDimensions(mm)... -
Direct Mail Is NOT Dead: Grow Your Business With Targeted Direct Mail by Eugene Montanez 9780615946290
RRP: £5.95£5.65Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780615946290Author Eugene MontanezFormat PaperbackPage Count 126Imprint Anoroc PublishingPublisher Anoroc PublishingWeight(grams) 159gDimensions(mm) 211mm *... -
Principles of Marketing Engineering by Arvind Rangaswamy 9780985764807
RRP: £45.00£36.02Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780985764807Author Arvind RangaswamyFormat PaperbackPage Count 288Imprint Decisionpro, Inc.Publisher Decisionpro, Inc.Weight(grams) 503gDimensions(mm) 254mm... -
Marketing Made Easy for Celebrants: Boost Your Bookings with Easy and Effective Marketing Methods by Anita Revel 9780980443967
£16.75Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780980443967Author Anita RevelFormat PaperbackPage Count 115Imprint Now Age PublishingPublisher Now Age PublishingWeight(grams) 182g -
Direct, Digital & Data-Driven Marketing by Lisa Spiller 9781529708172
RRP: £55.99£46.86In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional... -
Digital Marketing That Actually Works the Ultimate Guide: Discover Everything You Need to Build and Implement a Digital Marketing Strategy That Gets Results by Melissa Byers 9780983028642
RRP: £10.61£9.53Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780983028642Author Melissa ByersFormat PaperbackPage Count 300Imprint That Actually WorksPublisher That Actually WorksWeight(grams) 404g -
Digital Marketing Tactics: 150 Experts Share Their Digital Marketing Techniques by Josh Ochs 9780988403956
RRP: £14.95£13.43Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988403956Author Josh OchsFormat PaperbackPage Count 282Imprint MedialeadersPublisher MedialeadersWeight(grams) 381gDimensions(mm) 229mm * 152mm * 15mm -
Feedback Marketing How to Duplicate Clients, Attract Prospects, and Create Advocates... Without Talking by Dan Allison 9781616588472
RRP: £24.95£21.93Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781616588472Author Dan AllisonFormat HardbackPage Count 182Imprint Proforma Identity Marketing GroupPublisher Proforma Identity Marketing GroupWeight(grams)... -
Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers by Aldo Cundari
RRP: £18.99£11.31The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book... -
Hyper Growth: How to Connect to Your Customers in New Ways! by Raymond Aaron 9781772771848
RRP: £15.95£12.97Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781772771848Author Raymond AaronFormat PaperbackPage Count 86Imprint 10-10-10 PublishingPublisher 10-10-10 PublishingWeight(grams) 109gDimensions(mm) 216mm... -
First Sentences For Network Marketing by Tom "big Al" Schreiter 9781892366375
RRP: £13.99£8.36Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366375Author Tom Big Al SchreiterFormat PaperbackPage Count 148Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing... -
Business to Business Marketing Management: A Global Perspective by Alan Zimmerman
RRP: £54.99£47.72Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more... -
#1 Best Seller: Book Marketing...Reinvented by Bryan W. Heathman 9781641463461
RRP: £10.99£9.72The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon us....an approach in which authors are authenticity engaging their audiences. But how do you start? Today's... -
Guerrilla Marketing for Free by Jay Conrad Levinson 9780618276790
£12.00Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780618276790Author Jay Conrad LevinsonFormat PaperbackPage Count 188Imprint Clarion BooksPublisher Houghton Mifflin