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Marketing and Supply Chain Management: A Systemic Approach by Dimitris Folinas
RRP: £43.99£38.44Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to... -
Sustainable Marketing: The Industry’s Role in a Sustainable Future by Paul Randle 9781398613133
RRP: £26.99£22.47Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing is a blueprint for embedding... -
Do Penguins Eat Peaches?: And other unexpected ways to discover what your customers want by Katie Tucker 9781788604178
RRP: £14.99£9.80Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches?... -
Grow Your Private Practice by Jane Travis 9781692305529
RRP: £16.99£14.57Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781692305529Author Jane TravisFormat PaperbackPage Count 278Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 413gDimensions(mm)... -
Brand Sense: Sensory Secrets Behind the Stuff We Buy by Martin Lindstrom 9781439172018
RRP: £17.00£11.17Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781439172018Author Martin LindstromFormat PaperbackPage Count 272Imprint The Free PressPublisher Simon & Schuster -
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Lee Yohn 9781118611258
RRP: £24.00£15.77Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single... -
Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands: Volume 6 by Mark Kingsley 9780760378205
RRP: £28.00£18.17Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations... -
The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies by White Dan
RRP: £9.99£6.80In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and... -
How to Market a Product for Under $500: Learn 1000's of Successful Low Cost Marketing Methods by Jeffrey Dobkin 9780964287921
RRP: £29.95£28.70Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780964287921Author Jeffrey DobkinFormat PaperbackPage Count 376Imprint Danielle Adams PublishingPublisher Danielle Adams PublishingWeight(grams)... -
Different Is Better: Marketing That Gets Noticed and Gets Results by Mike Michalowicz
RRP: £23.99£15.77Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593330630Author Mike MichalowiczFormat HardbackPage Count 304Imprint PortfolioPublisher Penguin Putnam Inc -
Marketing For Dummies by Ruth Mortimer 9781119965169
RRP: £19.99£13.75Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this... -
Marketing 5.0 by Philip Kotler
RRP: £24.00£15.77Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a... -
The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains by Robert H Lustig 9781101982945
RRP: £20.00£13.27"Explores how industry has manipulated our most deep-seated survival instincts."-David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times-bestselling author of Fat Chance reveals the corporate scheme to... -
Logos that Last: How to Create Iconic Visual Branding by Allan Peters 9780760383179
RRP: £28.00£25.26Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this... -
Celebrity Service by Geoff Ramm
RRP: £12.99£8.18Celebrity Service: discover an inspiring way to serve like never before. Your customers will love you. Your competition will not. Inside this book you will find the answers to set you, your team and your business apart in your industry. From the cabin... -
Marketing Analytics: Strategic Models and Metrics by Stephan Sorger 9781481900300
RRP: £49.95£41.32Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781481900300Author Stephan SorgerFormat PaperbackPage Count 500Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent... -
The Four Color Personalities: The Secret Language For Network Marketing by Tom "big Al" Schreiter 9781948197083
RRP: £13.99£8.07Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197083Author Tom Big Al SchreiterFormat PaperbackPage Count 108Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing... -
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk 9780062273062
RRP: £25.00£18.62When managers and marketers outline their social media strategies, they often plan for the right hook-their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing-patiently... -
Get Clients Now! (TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches by C. Hayden 9780814432457
RRP: £16.99£12.18Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. But now life in twenty-first-century America has become one gigantic 24/7 commercial, with no limit to ways of... -
Branding: A Very Short Introduction by Robert Jones 9780198749912
RRP: £8.99£6.45Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads... -
The Overworked Consumer: Self-Checkouts, Supermarkets, and the Do-It-Yourself Economy by Christopher K Andrews 9781498543804
RRP: £37.00£32.66The Overworked Consumer examines how the growing use of self-service technology in the U.S. economy has contributed to Americans' feelings of busyness and overwork by asking them to perform a variety of tasks in work-like settings for free. Focusing on... -
Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru by Simon Middleton
RRP: £20.00£13.35You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days,... -
Epic Content Marketing, 2nd Edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web 3 by Joe Pulizzi
RRP: £21.99£15.82From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago,... -
Can't Buy ME Love: How Advertising Changes the Way We Think and Feel by Jean Kikbourne 9780684866000
RRP: £18.99£13.01Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780684866000Author Jean KikbourneFormat PaperbackImprint Prentice Hall & IBDPublisher Prentice Hall (a Pearson Education company)Weight(grams) 476g -
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom
RRP: £24.99£16.38Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full... -
This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin 9780525540830
RRP: £25.00£17.29Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780525540830Author Seth GodinFormat HardbackPage Count 288Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 306gDimensions(mm) 184mm * 132mm * 25mm -
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words by Joe Vitale 9780470009796
RRP: £16.00£10.93Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to... -
The Direct to Consumer Playbook: Winning Strategies from the World's Leading D2C Brands by Mike Stevens
RRP: £24.99£19.99SHORTLISTED: Business Book Awards 2023 - Start Up/Scale Up Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few... -
Shoot Like a Ninja: 4 Steps to Work Less, Earn More and Superpower Your Photography Business by Chris Garbacz 9781989737422
RRP: £17.95£16.73Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781989737422Author Chris GarbaczFormat PaperbackPage Count 174Imprint Grammar Factory PublishingPublisher Grammar Factory PublishingWeight(grams)... -
No Forms. No Spam. No Cold Calls.: The Next Genera tion of Account-Based Sales and Marketing, Revised and Updated by L Conant
RRP: £26.00£16.98Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of... -
The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly by David Meerman Scott
RRP: £23.00£13.28The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including... -
Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers by Stan Phelps 9780984983896
RRP: £15.95£13.67Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984983896Author David J RendallFormat PaperbackPage Count 208Imprint 9 Inch MarketingPublisher 9 Inch MarketingWeight(grams) 286gDimensions(mm) 229mm *... -
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding by Alina Wheeler 9781119984818
RRP: £41.95£28.37Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It's harder than ever to be the brand of choice-in many markets, technology has lowered barriers to entry, increasing competition. Everything is... -
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port
RRP: £19.00£12.75Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful" but that's not always... -
The Motivation Manifesto: 9 Declarations to Claim Your Personal Power by Brendon Burchard
RRP: £15.99£9.39The Motivation Manifesto is a poetic and powerful call to reclaim your life and find your own personal freedom from Brendon Burchard - the world's #1 high performance coach and #1 New York Times bestselling author of High Performance Habits. "It's a... -
Digital Marketing for Businesses in easy steps by Jon Smith
RRP: £12.99£9.00Nowadays, just having a website or an app is not enough. Potential customers aren't going to stumble across you by accident - you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming... -
AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience by Katie King 9781398602007
RRP: £32.99£27.94Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for... -
Diffusion of Innovations, 5th Edition by Everett M. Rogers
RRP: £25.00£16.24Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how... -
Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future by Jonah Sachs 9781422143568
RRP: £22.00£16.29Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are... -
Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement by Daniel Rowles 9781398603189
RRP: £24.99£20.90Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing...