Filter By
- Book
- Qty in Cart
- Quantity
- Price
- Subtotal
-
Global Marketing and Advertising: Understanding Cultural Paradoxes by Marieke de Mooij
RRP: $116.98$94.83Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of... -
The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal by David Hoffeld
RRP: $33.13$21.88Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780143129332Author David HoffeldFormat PaperbackPage Count 288Imprint J.P.Tarcher,U.S./Perigee Bks.,U.S.Publisher J.P.Tarcher,U.S./Perigee Bks.,U.S. -
Inside Book Publishing Angus Phillips 9781138577916
RRP: $72.13$64.70Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry.Giles Clark and Angus Phillips offer authoritative coverage of all sectors of the industry, from commercial fiction... -
Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands: Volume 6 by Mark Kingsley 9780760378205
RRP: $54.60$35.43Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations... -
How to Market a Product for Under $500: Learn 1000's of Successful Low Cost Marketing Methods by Jeffrey Dobkin 9780964287921
RRP: $58.40$55.97Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780964287921Author Jeffrey DobkinFormat PaperbackPage Count 376Imprint Danielle Adams PublishingPublisher Danielle Adams PublishingWeight(grams)... -
The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies Dan White 9781912555765
RRP: $19.48$13.65In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and... -
The Four Color Personalities: The Secret Language For Network Marketing by Tom "big Al" Schreiter 9781948197083
RRP: $27.28$16.30Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197083Author Tom Big Al SchreiterFormat PaperbackPage Count 108Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing... -
The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains by Robert H Lustig 9781101982945
$25.94"Explores how industry has manipulated our most deep-seated survival instincts."-David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times-bestselling author of Fat Chance reveals the corporate scheme to... -
Do Penguins Eat Peaches?: And other unexpected ways to discover what your customers want Katie Tucker 9781788604178
RRP: $29.23$19.60Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches?... -
Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru Simon Middleton (Norwich, UK) 9781907312427
RRP: $39.00$26.42You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days,... -
Level 1/Level 2 Cambridge National in Enterprise & Marketing (J837): Second Edition Tess Bayley 9781398351219
RRP: $52.65$47.78Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen... -
Get Clients Now! (TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches by C. Hayden 9780814432457
RRP: $33.13$23.75Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. But now life in twenty-first-century America has become one gigantic 24/7 commercial, with no limit to ways of... -
The Overworked Consumer: Self-Checkouts, Supermarkets, and the Do-It-Yourself Economy by Christopher K Andrews 9781498543804
RRP: $72.15$63.69The Overworked Consumer examines how the growing use of self-service technology in the U.S. economy has contributed to Americans' feelings of busyness and overwork by asking them to perform a variety of tasks in work-like settings for free. Focusing on... -
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies PR Smith 9780749498641
RRP: $91.63$79.01"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave... -
Swim With The Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate and Outnegotiate your Competition Harvey Mackay 9780751507034
RRP: $21.43$14.84A collection of personal success maxims and selling tactics, learned over thirty years of Harvey Mackay's own hugely successful business career. Packed with marketing and motivational nuggets that you can put into practice today, and some of the most... -
Lean Marketing: More Leads. More Profit. Less Marketing. by Allan Dib 9781774583944
RRP: $50.68$33.03Sorry no description is available for this book at this time. -
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom
RRP: $48.73$31.94Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full... -
This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin 9780525540830
$33.64Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780525540830Author Seth GodinFormat HardbackPage Count 288Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 306gDimensions(mm) 184mm * 132mm * 25mm -
Shoot Like a Ninja: 4 Steps to Work Less, Earn More and Superpower Your Photography Business by Chris Garbacz 9781989737422
RRP: $35.00$32.92Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781989737422Author Chris GarbaczFormat PaperbackPage Count 174Imprint Grammar Factory PublishingPublisher Grammar Factory PublishingWeight(grams)... -
The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly by David Meerman Scott
RRP: $44.85$41.13The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including... -
Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business by Anita Elberse 9780571309221
RRP: $29.23$19.62What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and... -
Primalbranding: Create Belief Systems that Attract Communities by Patrick Hanlon
RRP: $21.43$14.06"Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book." -Daniel H. Pink, author of When: The Scientific Secrets of Perfect Timing In one of the most original books of... -
Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty Antonia Wade 9781398606807
RRP: $58.48$49.18Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B... -
Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers by Stan Phelps 9780984983896
RRP: $31.10$26.79Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984983896Author David J RendallFormat PaperbackPage Count 208Imprint 9 Inch MarketingPublisher 9 Inch MarketingWeight(grams) 286gDimensions(mm) 229mm *... -
Level 1/Level 2 Cambridge National in Enterprise and Marketing (J837) Exam Practice Workbook Tess Bayley 9781398384866
$11.72Develop the vital skills students need to achieve the best results possible in their Enterprise and Marketing exam, with this expert-written exam practice workbook.- Actively develops the ability to retrieve information with a range of recall activities... -
The Revenue Operations Manual: How to Build a High-Growth, Predictable and Scalable Business Laura Adint 9781398616769
RRP: $58.48$48.42Revolutionize your go-to-market strategies and drive growth by transforming your revenue-generating teams into a high-performing, well-oiled machine with this practical how-to guide. -
The Smart Advertising Book: How to deliver advertising that grows your brand by Dan White 9781915951182
RRP: $19.48$14.27Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and... -
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses by Dan S. Kennedy 9781599186252
RRP: $33.13$23.11Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known,... -
Malcolm McDonald on Key Account Management Malcolm McDonald 9780749480776
RRP: $48.73$41.38Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to... -
The Motivation Manifesto: 9 Declarations to Claim Your Personal Power by Brendon Burchard
RRP: $31.18$18.80The Motivation Manifesto is a poetic and powerful call to reclaim your life and find your own personal freedom from Brendon Burchard - the world's #1 high performance coach and #1 New York Times bestselling author of High Performance Habits. "It's a... -
Sustainable Marketing: The Industry's Role in a Sustainable Future Paul Randle 9781398613133
RRP: $52.63$44.50Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing is a blueprint for embedding... -
Digital Marketing for Businesses in easy steps Jon Smith 9781840788631
RRP: $25.33$18.00Nowadays, just having a website or an app is not enough. Potential customers aren't going to stumble across you by accident - you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming... -
From Phantom to Warthog: Memoirs of a Cold War Fighter Pilot by Steven K Ladd 9781526761248
RRP: $48.75$35.14Fighter pilots! Images of Baron Manfred von Richthofen and Eddie Rickenbacker in the Great War, Johnnie Johnson, Robert Stanford Tuck and Richard Bong in the Second World War, or Robin Olds in Vietnam, all spring to mind. Volumes have been written about... -
Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company by Scott Goodson
RRP: $52.63$38.98SHORTLISTED: Business Book Awards 2022 - International Business Book category CATEGORY SILVER WINNER: Axiom Awards 2022 - Business Commentary Category The greatest challenge facing leaders is activating and actioning purpose based brands to the... -
Get Over Your Damn Self: The No-Bs Blueprint to Building a Life-Changing Business by Romi Neustadt 9780997948219
RRP: $23.38$21.35Sorry no description is available for this book at this time. -
My Revision Notes: Level 1/Level 2 Cambridge National in Enterprise & Marketing: Second Edition Tess Bayley 9781398351226
RRP: $20.48$19.25Set your students on track to achieve the best grade possible with My Revision Notes: OCR Level 1 / Level 2 Cambridge Nationals in Enterprise & Marketing (J837). Our clear and concise approach to revision will help students learn, practise and apply... -
Confessions of the Pricing Man: How Price Affects Everything: 2015 by Hermann Simon 9783319203997
RRP: $54.58$48.11The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our... -
NeuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAi A. K. Pradeep 9781394261963
RRP: $46.80$30.75Harness generative AI to supplement marketing, product innovation, advertising, and branding efforts Written by Dr. A. K. Pradeep, renowned consultant on the marriage of advanced neuroscience and marketing, Cracking the Neural Code: Generative AI Meets... -
Strategic Communication: An Introduction to Theory and Global Practice Jesper Falkheimer (Lund University, Sweden) 9780367769291
RRP: $77.98$68.37This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.Strategic Communication begins by explaining the fundamental concepts related to... -
The Direct to Consumer Playbook: Winning Strategies from the World's Leading D2C Brands by Mike Stevens
RRP: $48.73$38.98SHORTLISTED: Business Book Awards 2023 - Start Up/Scale Up Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few...