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Hooks! The Invisible Sales Superpower: Create Network Marketing Prospects Who Want to Know More by Keith Schreiter 9781956171051
RRP: $21.43$16.30Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781956171051Author Keith SchreiterFormat PaperbackPage Count 108Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)... -
The Marketer's Playbook: The CMO's Guide to Modern Marketing by Tony Quin 9780999858509
RRP: $26.27$19.17Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999858509Author Tony QuinFormat PaperbackPage Count 220Imprint Soda PressPublisher Soda PressWeight(grams) 399g -
Loveworks: How the World's Top Marketers Make Emotional Connections to Win in the Marketplace by Brian Sheehan 9781576877319
RRP: $37.03$26.01Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781576877319Author Brian SheehanFormat PaperbackPage Count 192Imprint powerHouse Books,U.S.Publisher powerHouse Books,U.S.Weight(grams) 683g -
Foundations of Marketing by O.C. Ferrell
$150.52Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest... -
Sales Value Propositions: The Cutting Edge by Terry Barge 9781942267829
RRP: $29.23$15.37Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781942267829Author Terry BargeFormat PaperbackPage Count 104Imprint Dagmar MiuraPublisher Dagmar MiuraWeight(grams) 150gDimensions(mm) 229mm * 152mm * 6mm -
Brand Management: A Theoretical and Practical Approach by Rik Riezebos
RRP: $136.48$121.88Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure. Brand Management: A theoretical and... -
In Good Conscience: Do the Right Thing While Building a Profitable Business by Nicholas Ind
RRP: $58.48$36.02When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of... -
Competitive Success: How Branding Adds Value by John Andrew Davis 9780470998229
RRP: $93.58$87.18Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks,... -
22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries 9780887306662
RRP: $42.88$24.59Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780887306662Author Al RiesFormat PaperbackPage Count 160Imprint Harper BusinessPublisher HarperCollins Publishers Inc -
Places: Identity, Image and Reputation by Simon Anholt 9780230239777
RRP: $116.98$106.72Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and... -
The Baby Business: How Money, Science, and Politics Drive the Commerce of Conception by Debora L. Spar
RRP: $42.90$36.80Despite legislation that claims to prohibit it, there is a thriving market for babies spreading across the globe. Fueled by rapid advances in reproductive medicine and the desperate desires of millions of would-be parents, the acquisition of... -
Content Marketing Revolution: Seize Control of Your Market in Five Key Steps by Dane Brookes 9780993369704
RRP: $29.23$25.31Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993369704Author Dane BrookesFormat PaperbackPage Count 300Imprint Giant Leap MediaPublisher Giant Leap Media -
The Oxford Handbook of Strategic Sales and Sales Management by David W. Cravens 9780199664610
$95.78The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building... -
The Professional Marketer by Tim Matthews 9780692232859
RRP: $35.00$31.61Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692232859Author Tim MatthewsFormat PaperbackPage Count 398Imprint Embarcadero PressPublisher Embarcadero PressWeight(grams) 531gDimensions(mm) 229mm *... -
The Everything Guide to Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells by Steve Slaunwhite 9781598692518
RRP: $42.88$31.73Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781598692518Author Steve SlaunwhiteFormat PaperbackPage Count 304Imprint Adams Media CorporationPublisher Adams Media Corporation -
Marketing In Creative Industries: Value, Experience and Creativity by Gabriele Troilo 9780230380240
$88.47This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory... -
Design Your Thinking: The Mindsets, Toolsets and Skill Sets for Creative Problem-solving by Pavan Soni
RRP: $46.78$26.87Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780670094097Author Pavan SoniFormat HardbackPage Count 384Imprint PenguinPublisher Penguin Random House IndiaDimensions(mm) 220mm * 140mm * 40mm -
The Persuasion Industries: The Making of Modern Britain by Steven McKevitt
$112.52At the end of the twentieth century, Britain was a consumer society. Commerce, intoxicating and addictive, had almost entirely colonized modern life. People were immersed in, and ultimately defined by, promotional culture. The things they consumed had... -
Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment by Anita Elberse 9780805094336
RRP: $77.98$45.28Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780805094336Author Anita ElberseFormat HardbackPage Count 320Imprint Henry Holt & CompanyPublisher Henry Holt & CompanyWeight(grams) 503gDimensions(mm)... -
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics Marko Sarstedt 9783662585924
RRP: $107.23$96.25This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know... -
Growth Hacking For Dummies Anuj Adhiya 9781119612131
RRP: $40.93$28.41Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast-with input from your whole... -
Get to Aha! (Pb) by Andy Cunningham 9781265773748
RRP: $62.38$45.90Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781265773748Author Andy CunninghamFormat PaperbackPage Count 272Imprint McGraw-Hill EducationPublisher McGraw-Hill EducationWeight(grams) 367g -
Jehovah's Witnesses: Portrait of a Contemporary Religious Movement by Andrew Holden 9780415266109
RRP: $85.78$74.96This is the first major study of the enigmatic religious society. By examining the Jehovah's Witnesses' dramatic recent expansion, Andrew Holden reveals the dependency of their quasi-totalitarian movement on the physical and cultural resources have... -
Hit Brands: How Music Builds Value for the World's Smartest Brands by Daniel Jackson 9781137271471
$123.14Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to... -
Financial Aspects of Marketing by Ruth A. Schmidt
$151.30This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: ... -
Competitive Identity: The New Brand Management for Nations, Cities and Regions by Simon Anholt 9780230500280
RRP: $126.73$116.24Sorry no description is available for this book at this time. -
Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Robyn Blakeman
RRP: $113.10$99.43Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans,... -
Political Marketing: Theory and Concepts by Robert P. Ormrod 9780857025814
RRP: $101.38$83.11Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and... -
The Sea We Swim In: How Stories Work in a Data-Driven World by Frank Rose 9781324003137
RRP: $40.93$32.92Psychologists, economists, advertising and marketing mavens-for decades, they failed to register the power of narrative. Most scientists considered stories frivolous. Economists were knee-deep in theory. Marketers wanted to cut to the sales pitch. Yet... -
The Business Marketing Course: Managing in Complex Networks by David I. Ford 9780470034507
RRP: $99.35$86.40The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal... -
Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers by Matt Bertram 9781946694041
RRP: $29.23$24.26Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781946694041Author Matt BertramFormat PaperbackPage Count 202Imprint Ainsley & Allen PublishingPublisher Ainsley & Allen PublishingWeight(grams)... -
Exponential: Transform Your Brand by Empowering Instead of Interrupting by Jeff Rosenblum
RRP: $42.88$31.32Build a brand that customers love with a proven strategy from one of today's top advertising executivesYour brand can no longer succeed through targeted adverting and clever messaging. You need to see customers as people rather than just sources of... -
Simply Better: Winning and Keeping Customers by Delivering What Matters Most by Patrick Barwise
RRP: $42.90$37.44Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and "thinking outside the box." Meanwhile,... -
Visibility Marketing: The No-Holds-Barred Truth About What it Takes to Grab Attention, Build Your Brand, and Win New Business by David Avrin 9781632650368
RRP: $23.38$22.02Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632650368Author David AvrinFormat PaperbackPage Count 256Imprint New Page Books,USPublisher Red Wheel/Weiser -
The Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealth Joe Rubino 9780471716761
RRP: $37.03$24.86Successful network marketing entrepreneurs share their secretsIn The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful... -
Integrated Digital Marketing in Practice by Andrew Corcoran
RRP: $77.98$69.99Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an... -
The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It by Allen Weiss 9781637745038
RRP: $50.68$36.43Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781637745038Author Allen WeissFormat HardbackPage Count 256Imprint Matt Holt BooksPublisher BenBella BooksWeight(grams) 425g -
Handbook of Qualitative Research Methods in Marketing Russell W. Belk 9781847209580
RRP: $134.45$122.25The Handbook of Qualitative Research Methods in Marketing< >research paradigms such as grounded theory and semiotics research contexts such as advertising and brandsdata collection methods such as projectives and netnographydata analysis methods such as... -
Breaking the Brain Code: Easy Lessons for Your Network Marketing Career by Keith Schreiter 9781948197939
RRP: $21.43$16.28Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197939Author Keith SchreiterFormat PaperbackPage Count 118Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)... -
Make Your Brand Matter: Experience-Driven Solutions to Capture Customers and Keep Them Loyal by Steven Soechtig
RRP: $42.88$28.82Combine brand and experience into a single, exciting whole to drive growth The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an...