Marketing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781956171051Author Keith SchreiterFormat PaperbackPage Count 108Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999858509Author Tony QuinFormat PaperbackPage Count 220Imprint Soda PressPublisher Soda PressWeight(grams) 399g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781576877319Author Brian SheehanFormat PaperbackPage Count 192Imprint powerHouse Books,U.S.Publisher powerHouse Books,U.S.Weight(grams) 683g

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781942267829Author Terry BargeFormat PaperbackPage Count 104Imprint Dagmar MiuraPublisher Dagmar MiuraWeight(grams) 150gDimensions(mm) 229mm * 152mm * 6mm

Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure. Brand Management: A theoretical and...

When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of...

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780887306662Author Al RiesFormat PaperbackPage Count 160Imprint Harper BusinessPublisher HarperCollins Publishers Inc

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and...

Despite legislation that claims to prohibit it, there is a thriving market for babies spreading across the globe. Fueled by rapid advances in reproductive medicine and the desperate desires of millions of would-be parents, the acquisition of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993369704Author Dane BrookesFormat PaperbackPage Count 300Imprint Giant Leap MediaPublisher Giant Leap Media

The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692232859Author Tim MatthewsFormat PaperbackPage Count 398Imprint Embarcadero PressPublisher Embarcadero PressWeight(grams) 531gDimensions(mm) 229mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781598692518Author Steve SlaunwhiteFormat PaperbackPage Count 304Imprint Adams Media CorporationPublisher Adams Media Corporation

This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780670094097Author Pavan SoniFormat HardbackPage Count 384Imprint PenguinPublisher Penguin Random House IndiaDimensions(mm) 220mm * 140mm * 40mm

At the end of the twentieth century, Britain was a consumer society. Commerce, intoxicating and addictive, had almost entirely colonized modern life. People were immersed in, and ultimately defined by, promotional culture. The things they consumed had...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780805094336Author Anita ElberseFormat HardbackPage Count 320Imprint Henry Holt & CompanyPublisher Henry Holt & CompanyWeight(grams) 503gDimensions(mm)...

This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know...

Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast-with input from your whole...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781265773748Author Andy CunninghamFormat PaperbackPage Count 272Imprint McGraw-Hill EducationPublisher McGraw-Hill EducationWeight(grams) 367g

This is the first major study of the enigmatic religious society. By examining the Jehovah's Witnesses' dramatic recent expansion, Andrew Holden reveals the dependency of their quasi-totalitarian movement on the physical and cultural resources have...

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to...

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: ...

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Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans,...

Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and...

Psychologists, economists, advertising and marketing mavens-for decades, they failed to register the power of narrative. Most scientists considered stories frivolous. Economists were knee-deep in theory. Marketers wanted to cut to the sales pitch. Yet...

The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781946694041Author Matt BertramFormat PaperbackPage Count 202Imprint Ainsley & Allen PublishingPublisher Ainsley & Allen PublishingWeight(grams)...

Build a brand that customers love with a proven strategy from one of today's top advertising executivesYour brand can no longer succeed through targeted adverting and clever messaging. You need to see customers as people rather than just sources of...

Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and "thinking outside the box." Meanwhile,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632650368Author David AvrinFormat PaperbackPage Count 256Imprint New Page Books,USPublisher Red Wheel/Weiser

Successful network marketing entrepreneurs share their secretsIn The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful...

Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781637745038Author Allen WeissFormat HardbackPage Count 256Imprint Matt Holt BooksPublisher BenBella BooksWeight(grams) 425g

The Handbook of Qualitative Research Methods in Marketing< >research paradigms such as grounded theory and semiotics research contexts such as advertising and brandsdata collection methods such as projectives and netnographydata analysis methods such as...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197939Author Keith SchreiterFormat PaperbackPage Count 118Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Combine brand and experience into a single, exciting whole to drive growth The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an...