Marketing

Praise for THE GREAT FORMULA "This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578686868Author Karen J MarchettiFormat PaperbackPage Count 394Imprint R. R. BowkerPublisher R. R. BowkerWeight(grams) 576g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780981827513Author Suzanne TulienFormat PaperbackPage Count 202Imprint Brand AscensionPublisher Brand AscensionWeight(grams) 152g

An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and...

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn't enough to differentiate your business-it needs to be designed for service from the ground...

Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780981912608Author Jose PalominoFormat PaperbackPage Count 161Imprint Cody Rock Press (G2m Group, Inc.)Publisher Cody Rock Press (G2m Group, Inc...

Relationship Marketing is growing in popularity as a significant component of Services Marketing courses and as a subject in its own right. Relationship Marketing Management aims to summarize existing work on Relationship Marketing (RM) and to examine...

Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642492248Author Prashant ShahFormat PaperbackPage Count 390Imprint Notion Press, Inc.Publisher Notion Press, Inc.Weight(grams) 903gDimensions(mm) 280mm *...

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by international, social and technological advances. New...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780142001905Author Scott BedburyFormat PaperbackPage Count 240Imprint Penguin Putnam IncPublisher Penguin Putnam IncWeight(grams) 221gDimensions(mm) 212mm *...

Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help...

Managing yourself just got easierOne of the most important aspects of being a manager is being able to manage yourself and the first step to doing this effectively is becoming aware of yourself and evaluating your strengths and weaknesses. In Managing...

Get ready to sell like you've never sold before! Ever wonder if your next job didn't have to feel so much like a...well, job? Then you might be ready for direct selling, where you remove the middleman and sell products directly to consumers! In Direct...

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor...

Navigate Inflation, Keep Valuable Customers, Increase Profits As you read this, inflation is steadily and (not so) slowly eating into your profit margins. Simultaneously, your sales teams are using discounts and rebates as crutches to help them close...

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of...

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. ...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780385523899Author Martin LindstromFormat PaperbackPage Count 272Imprint Bantam Doubleday DellPublisher Bantam Doubleday Dell Publishing Group...

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research...

Nemesius of Emesa's On Human Nature (De Natura Hominis) is the first Christian anthropology. Written in Greek, circa 390 CE, it was read in half a dozen languages-from Baghdad to Oxford-well into the early modern period. Nemesius' text circulated in two...

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780975135419Author Hugh MacfarlaneFormat PaperbackPage Count 217Imprint MathMarketing Pty LimitedPublisher MathMarketing Pty Limited

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.Strategic Creativity is a...

A unique analysis that looks at the true motivation of Trump supporters. The Authoritarian Personality, which was published by Theordor Adorno and a set of colleagues in the 1950s, was the first broad-based empirical attempt to explain why certain...

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital...

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding...

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781946694027Author Roger BryanFormat PaperbackPage Count 176Imprint Ainsley & AllenPublisher Ainsley & AllenWeight(grams) 209gDimensions(mm) 216mm * 140mm *...

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197274Author Keith SchreiterFormat PaperbackPage Count 116Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780997224016Author Matt BacakFormat PaperbackPage Count 66Imprint Infosoft360Publisher Infosoft360Weight(grams) 86g

Ads targeted at kids are virtually everywhere - in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and...

Organizational Behavior in Health Care, Fourth Edition is specifically written for health care managers who are on the front lines every day, motivating and leading others in a constantly changing, complex environment. Uniquely addressing...

This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers' willingness to pay for these benefits, and on how psychology affects customers' perception of prices in a market. This strategic view on...

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By...

Many businesses are based on creating desirable experiences, products and services for users. However, companies often fail to consider the end user - the consumer - in their planning and development processes. How can marketing practitioners effectively...

In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has...

We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult. For one...