Marketing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642492248Author Prashant ShahFormat PaperbackPage Count 390Imprint Notion Press, Inc.Publisher Notion Press, Inc.Weight(grams) 903gDimensions(mm) 280mm *...

Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984518500Author Greg GeracieFormat PaperbackPage Count 346Imprint Product Management Educational InstitutePublisher Actuation PressWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366245Author Tom "big Al" SchreiterFormat PaperbackPage Count 150Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by...

How Your Business Can Use the Science That Helped Win the White House The average conversion rate-the rate at which visitors convert into customers-across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up...

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research...

The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to...

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of...

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780977503261Author Tom PolandFormat PaperbackPage Count 232Imprint Tom Poland InternationalPublisher Tom Poland InternationalWeight(grams)...

The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal...

Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers...

Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and "thinking outside the box." Meanwhile,...

Nemesius of Emesa's On Human Nature (De Natura Hominis) is the first Christian anthropology. Written in Greek, circa 390 CE, it was read in half a dozen languages-from Baghdad to Oxford-well into the early modern period. Nemesius' text circulated in two...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780975135419Author Hugh MacfarlaneFormat PaperbackPage Count 217Imprint MathMarketing Pty LimitedPublisher MathMarketing Pty Limited

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable...

A unique analysis that looks at the true motivation of Trump supporters. The Authoritarian Personality, which was published by Theordor Adorno and a set of colleagues in the 1950s, was the first broad-based empirical attempt to explain why certain...

Sorry no description is available for this book at this time.

Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780142001905Author Scott BedburyFormat PaperbackPage Count 240Imprint Penguin Putnam IncPublisher Penguin Putnam IncWeight(grams) 221gDimensions(mm) 212mm *...

WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will...

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding...

Psychologists, economists, advertising and marketing mavens-for decades, they failed to register the power of narrative. Most scientists considered stories frivolous. Economists were knee-deep in theory. Marketers wanted to cut to the sales pitch. Yet...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780997224016Author Matt BacakFormat PaperbackPage Count 66Imprint Infosoft360Publisher Infosoft360Weight(grams) 86g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544503318Author Re PerezFormat PaperbackPage Count 246Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 318gDimensions(mm) 216mm *...

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781956171051Author Keith SchreiterFormat PaperbackPage Count 108Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619616004Author Chad RiddersenFormat PaperbackPage Count 206Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 245gDimensions(mm)...

Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the...

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting...

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for...

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and...

Get ready to sell like you've never sold before! Ever wonder if your next job didn't have to feel so much like a...well, job? Then you might be ready for direct selling, where you remove the middleman and sell products directly to consumers! In Direct...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993369704Author Dane BrookesFormat PaperbackPage Count 300Imprint Giant Leap MediaPublisher Giant Leap Media

The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999066201Author Lynn BardowskiFormat PaperbackPage Count 82Imprint Million Dollar Party GirlPublisher Million Dollar Party GirlWeight(grams) 104g

Brennan, Canning & McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the 5th edition: ...

Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future...

This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory...