Marketing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197717Author Keith SchreiterFormat PaperbackPage Count 116Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge...

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing...

WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR WINNER: National Indie Excellence Awards 2023 - Marketing & Public...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366139Author Tom Big Al SchreiterFormat PaperbackPage Count 88Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By...

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The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's...

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to...

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital...

Build a brand that customers love with a proven strategy from one of today's top advertising executivesYour brand can no longer succeed through targeted adverting and clever messaging. You need to see customers as people rather than just sources of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781946694041Author Matt BertramFormat PaperbackPage Count 202Imprint Ainsley & Allen PublishingPublisher Ainsley & Allen PublishingWeight(grams)...

Clean Language Interviewing is a landmark publication that defines the field for this important practice; it is essential reading for all researchers who seek to obtain data that are faithful to the experience of the interviewee. Clean language...

In the digital age of today, digital marketing is essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming a digital marketer and succeeding in this fast moving,...

In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781734510553Author Bernice LomanFormat PaperbackPage Count 82Imprint Bernice LomanPublisher Bernice LomanWeight(grams) 104gDimensions(mm) 216mm * 140mm * 4mm

In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has...

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by international, social and technological advances. New...

You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it...

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed...

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781527279605Author Bill HarteFormat PaperbackPage Count 164Imprint Create PossibilitiesPublisher Create PossibilitiesWeight(grams) 152g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692089460Author Lisa D DennisFormat PaperbackPage Count 254Imprint Mind Your Business PressPublisher Mind Your Business PressWeight(grams) 462g

Whether you are already in a marketing job, aspire to having one or want to grow your business, Effective Marketing in easy steps will help you to become a successful marketer. By keeping it simple, Catriona MacKay has combined her own business...

Combine brand and experience into a single, exciting whole to drive growth The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an...

Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast-with input from your whole...

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and...

The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Developments in relationship and public sector marketing, for example the increasing...

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781605098104Author David McNallyFormat PaperbackPage Count 168Imprint Berrett-KoehlerPublisher Berrett-KoehlerWeight(grams) 234gDimensions(mm) 215mm * 140mm...

Managing yourself just got easierOne of the most important aspects of being a manager is being able to manage yourself and the first step to doing this effectively is becoming aware of yourself and evaluating your strengths and weaknesses. In Managing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781598692518Author Steve SlaunwhiteFormat PaperbackPage Count 304Imprint Adams Media CorporationPublisher Adams Media Corporation

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine...

Praise for THE GREAT FORMULA "This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578686868Author Karen J MarchettiFormat PaperbackPage Count 394Imprint R. R. BowkerPublisher R. R. BowkerWeight(grams) 576g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366863Author Keith SchreiterFormat PaperbackPage Count 138Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780981912608Author Jose PalominoFormat PaperbackPage Count 161Imprint Cody Rock Press (G2m Group, Inc.)Publisher Cody Rock Press (G2m Group, Inc...

Relationship Marketing is growing in popularity as a significant component of Services Marketing courses and as a subject in its own right. Relationship Marketing Management aims to summarize existing work on Relationship Marketing (RM) and to examine...

Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed...