Marketing

How Your Business Can Use the Science That Helped Win the White House The average conversion rate-the rate at which visitors convert into customers-across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781838577599Author Tara WardFormat PaperbackPage Count 128Imprint Arcturus Publishing LtdPublisher Arcturus Publishing Ltd

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781576878361Author Jordan BergFormat HardbackPage Count 240Imprint powerHouse Books,U.S.Publisher powerHouse Books,U.S.

Clean Language Interviewing is a landmark publication that defines the field for this important practice; it is essential reading for all researchers who seek to obtain data that are faithful to the experience of the interviewee. Clean language...

In an advanced digital era, with data available on almost everyone and everything, knowing how to bring these different technologies together into a cost-effective integrated marketing strategy that works to create new business sales is paramount to the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780994432803Author Bernadette JiwaFormat PaperbackPage Count 178Imprint Perceptive PressPublisher Perceptive PressWeight(grams) 209gDimensions(mm) 203mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780761510574Author John Milton FoggFormat PaperbackPage Count 160Imprint Prima LifePublisher Random House USA IncWeight(grams) 189gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999529713Author David BrierFormat PaperbackPage Count 290Imprint Dbd International, LtdPublisher Dbd International, LtdWeight(grams) 779g

Sorry no description is available for this book at this time.

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781561460663Author Kristine Kathryn RuschFormat PaperbackPage Count 212Imprint Wmg PublishingPublisher Wmg PublishingWeight(grams) 272gDimensions(mm) 216mm...

An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780992469863Author Adam HoulahanFormat PaperbackPage Count 206Imprint Stenica Pty LtdPublisher Stenica Pty LtdWeight(grams) 148g

Sorry no description is available for this book at this time.

Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future...

Develop and implement an effective content strategy tailored to your business's needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content...

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to...

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781786273857Author Martin RaymondFormat PaperbackPage Count 240Imprint Laurence King PublishingPublisher Laurence King PublishingWeight(grams)...

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their...

Why is it that some companies/brands succeed with women and others don't? In sectors as valuable as telecoms, financial services, consumer electronics, cars, technology, gaming and utilities, women consistently report low levels of interest, and...

This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to...

In this pathbreaking book, world-renowned Harvard Business School service firm experts James L. Heskett, W. Earl Sasser, Jr. and Leonard A. Schlesinger reveal that leading companies stay on top by managing the service profit chain.Why are a select few...

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge...

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781734510553Author Bernice LomanFormat PaperbackPage Count 82Imprint Bernice LomanPublisher Bernice LomanWeight(grams) 104gDimensions(mm) 216mm * 140mm * 4mm

In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has...

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781925335927Author Maggie EyreFormat PaperbackPage Count 286Imprint Exisle PublishingPublisher Exisle Publishing

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781838190200Author David HollandFormat PaperbackPage Count 176Imprint David Holland PublishingPublisher David Holland Publishing

Winner of the 2019 O.W.L. Outstanding Works of Literature Award Why do we immediately recognize art by Van Gogh and Warhol? What does Beethoven share with Rage Against the Machine and Madonna? What makes us remember the words of Churchill and...

The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Developments in relationship and public sector marketing, for example the increasing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780446389297Author GirardFormat PaperbackPage Count 195Imprint Little, Brown and CompanyPublisher Little, Brown & CompanyWeight(grams) 204g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366245Author Tom "big Al" SchreiterFormat PaperbackPage Count 150Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

Whether you are already in a marketing job, aspire to having one or want to grow your business, Effective Marketing in easy steps will help you to become a successful marketer. By keeping it simple, Catriona MacKay has combined her own business...

In the digital age of today, digital marketing is essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming a digital marketer and succeeding in this fast moving,...

What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well...

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197014Author Keith SchreiterFormat PaperbackPage Count 180Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine...