Filter By
- Book
- Qty in Cart
- Quantity
- Price
- Subtotal
-
Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires Norman M. Bradburn (University of Chicago) 9780787970888
RRP: $70.10$62.22Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior. An essential tool for... -
Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success by Betty Adamou
RRP: $68.23$49.18Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surprise, then, that games and gamification are... -
TikTok Marketing for Viral Sales by Anastasia Olson 9781736248218
RRP: $33.13$24.57Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781736248218Author Anastasia OlsonFormat PaperbackPage Count 152Imprint Book2climb LLCPublisher Book2climb LLCWeight(grams) 140g -
Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth Tracy Eiler 9781119291756
RRP: $37.03$25.23A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Smart, practical explanations, case studies, and... -
Public Relations: A Managerial Perspective by Danny Moss
RRP: $128.68$104.38Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such... -
How To Build Your Network Marketing Nutrition Business Fast by Keith Schreiter 9781948197632
RRP: $27.28$16.40Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197632Author Keith SchreiterFormat PaperbackPage Count 118Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)... -
Marketing Essentials (with CourseMate and eBook Access Card) by Sally Dibb 9781408073681
$123.22Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of... -
The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web Mari Smith 9781118063064
RRP: $37.03$25.23A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social... -
Communication Skills: Discover The Best Ways To Communicate, Be Charismatic, Use Body Language, Persuade & Be A Great Conversationalist by Ace McCloud 9781640480124
RRP: $21.43$15.91Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781640480124Author Ace McCloudFormat PaperbackPage Count 34Imprint Pro Mastery PublishingPublisher Pro Mastery PublishingWeight(grams) 91gDimensions(mm)... -
Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holiday
RRP: $39.00$25.68You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know... -
The Influencer Industry: The Quest for Authenticity on Social Media by Emily Hund
RRP: $48.75$35.22A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The... -
Building Strong Brands by David A. Aaker 9780029001516
$42.45Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of the brand-as-a-country-or-region.Book... -
Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience Travis Wright 9781119291701
RRP: $38.98$26.42Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first,... -
Audience: Marketing in the Age of Subscribers, Fans and Followers Jeffrey K. Rohrs 9781118732731
RRP: $40.95$27.63Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile,... -
Living Brands: How Biology & Neuroscience Shape Consumer's Behaviour & Brand Desirability Constantinos Pantidos 9781911498797
RRP: $48.73$32.43Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the... -
Marketing Plans In A Week: How To Write A Marketing Plan In Seven Simple Steps Ros Jay 9781473609594
RRP: $21.43$14.84Marketing planning just got easierNothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't matter... -
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing Lee Odden 9781118167779
RRP: $37.03$24.86Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost... -
Social Marketing - International Student Edition: Behavior Change for Social Good by Nancy R. Lee 9781544371863
RRP: $249.60$138.47Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of... -
How to Get Appointments Without Rejection: Fill Our Calendars with Network Marketing Prospects by Keith Schreiter 9781948197717
RRP: $27.28$16.30Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197717Author Keith SchreiterFormat PaperbackPage Count 116Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)... -
Fashion & Luxury Marketing for Consumers by Michael R. Solomon
RRP: $115.03$95.98Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the... -
Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by Kyle Gray 9780692651872
RRP: $31.40$27.22Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692651872Author Kyle GrayFormat PaperbackPage Count 274Imprint Identity BooksPublisher Identity BooksWeight(grams) 367gDimensions(mm) 229mm * 152mm * 15mm -
Marketing Communications: A Brand Narrative Approach by Micael Dahlen
RRP: $114.95$101.52Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining,... -
Brandscaping: Unleashing the Power of Partnerships by Andrew M. Davis 9780983330783
RRP: $31.02$27.73Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780983330783Author Andrew M. DavisFormat PaperbackPage Count 270Imprint Monumental ShiftPublisher Monumental ShiftWeight(grams) 366g -
Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion Nigel Clark 9780749473464
RRP: $77.98$65.99The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help... -
See You on the Internet: Building Your Small Business with Digital Marketing by Avery Swartz 9781989603086
RRP: $31.10$18.45The proven, frustration-free way to make your small business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media accounts, and sell on the world's most... -
Qualitative Consumer and Marketing Research by Russell W. Belk
RRP: $99.43$81.20Electronic Inspection Copy available for instructors here - How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students,... -
The DNA of Customer Experience: How Emotions Drive Value by Colin Shaw 9780230500006
RRP: $107.23$106.72As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now... -
How to Get Super Rich in the Opportunity Market 2 by T J Rohleder 9781933356808
RRP: $29.15$27.09Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933356808Author T J RohlederFormat PaperbackPage Count 252Imprint M.O.R.E. IncorporatedPublisher M.O.R.E. IncorporatedWeight(grams) 322gDimensions(mm)... -
Agency Mania by Bruno Gralpois 9780825308963
RRP: $50.68$36.09Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained... -
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Robbin Phillips
RRP: $37.03$24.86Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy... -
Martketing: The Heart and Brain of Branding Javier Sanchez Lamelas 9781910649862
RRP: $25.33$17.22Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how you can apply them to your own... -
Data–First Marketing: How To Compete and Win In the Age of Analytics by Janet Driscoll Miller
RRP: $37.03$25.23Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital... -
9 Best Kept Secrets of B2B Digital Marketing: Digital Marketing Strategies for Executives and Sales Managers by Greg Gutkowski 9780692499788
RRP: $35.00$28.59Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692499788Author Greg GutkowskiFormat PaperbackPage Count 118Imprint B2B Strategies, LLCPublisher B2B Strategies, LLCWeight(grams) 168gDimensions(mm)... -
Bounded Rationality and Industrial Organization by Ran Spiegler 9780199334261
RRP: $74.08$45.47Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market environment. Yet, in fact, consumers may have inconsistent, context-dependent preferences or simply not... -
The Social Brand: Transforming Your Brand to Win in the Social Era by Huib Van Bockel 9780957657601
$24.78Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780957657601Author Huib Van BockelFormat PaperbackPage Count 150Imprint The Social Publishing HousePublisher The Social Publishing House -
Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections by Sandeep Dayal
RRP: $42.88$31.32The new, game-changing way to build a "cognitive brand" that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples' thoughts, feelings, memories, and fantasies. Tap into one or... -
Marketer's Toolkit: The 10 Strategies You Need To Succeed by Harvard Business School Press
RRP: $35.08$26.17Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. The... -
Brand Management: Principles and Applications for Effective Branding by Jaywant Singh 9781398611580
RRP: $68.23$57.60How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research... -
Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method by Pete Canalichio 9781787437821
RRP: $60.43$51.71Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands,... -
Marketing: A Critical Textbook by Nick Ellis 9781848608788
RRP: $109.18$88.94Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real...