Marketing

Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitative methods, this...

Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781092840668Author Kevin AllenFormat PaperbackPage Count 244Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 331gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692991800Author Celia SiegelFormat PaperbackPage Count 150Imprint Celia SiegelPublisher Celia SiegelWeight(grams) 286gDimensions(mm) 229mm * 152mm * 10mm

Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do." Now, here's a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781478394846Author Bernadette JiwaFormat PaperbackPage Count 142Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544809182Author Donatas JonikasFormat PaperbackPage Count 338Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984937066Author Al RiesFormat PaperbackPage Count 164Imprint Ries & RiesPublisher Ries & RiesWeight(grams) 227gDimensions(mm) 229mm * 152mm * 9mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781643701899Author Chris J ReedFormat PaperbackPage Count 136Imprint Evolve Global PublishingPublisher Evolve Global PublishingWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692651872Author Kyle GrayFormat PaperbackPage Count 274Imprint Identity BooksPublisher Identity BooksWeight(grams) 367gDimensions(mm) 229mm * 152mm * 15mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781547283347Author Ralph CochranFormat PaperbackPage Count 40Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

At the end of the twentieth century, Britain was a consumer society. Commerce, intoxicating and addictive, had almost entirely colonized modern life. People were immersed in, and ultimately defined by, promotional culture. The things they consumed had...

Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The third edition addresses contemporary issues in the marketing environment such as climate change and sustainable devleopment,...

A toolkit for effective change, packed with useful information on how to influence the behaviour of human beings for the better. The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648353522Author Philip ShelperFormat PaperbackPage Count 170Imprint Loyalty & Reward CoPublisher Loyalty & Reward CoWeight(grams) 236gDimensions(mm)...

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing...

This is the first major study of the enigmatic religious society. By examining the Jehovah's Witnesses' dramatic recent expansion, Andrew Holden reveals the dependency of their quasi-totalitarian movement on the physical and cultural resources have...

Silk is not just a simple fiber - it represents something meaningful, universal, perennial. This book tells the story of how the silk textile conquered the luxury world and remained prestigious throughout the ages. Examining sociological research dating...

Winner of the TAA 2021 Most Promising New Textbook award! This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781950863679Author Jeff PedowitzFormat HardbackPage Count 264Imprint ForbesbooksPublisher Forbesbooks

Robust methods to identify new growth opportunities YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth--or don't. While executives often talk about their great growth plans,...

Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands,...

Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. Events are fast-becoming...

Electronic Inspection Copy available for instructors here - How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999858509Author Tony QuinFormat PaperbackPage Count 220Imprint Soda PressPublisher Soda PressWeight(grams) 399g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781476787909Author Philip KotlerFormat PaperbackPage Count 272Imprint Free PressPublisher Free PressWeight(grams) 295gDimensions(mm) 231mm * 152mm * 23mm

Winner of the 2019 O.W.L. Outstanding Works of Literature Award Why do we immediately recognize art by Van Gogh and Warhol? What does Beethoven share with Rage Against the Machine and Madonna? What makes us remember the words of Churchill and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781512142020Author Argena OlivisFormat PaperbackPage Count 60Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first "how to" guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of...

Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or - more sensitively - the steady rise of floral roadside tributes to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780983330783Author Andrew M. DavisFormat PaperbackPage Count 270Imprint Monumental ShiftPublisher Monumental ShiftWeight(grams) 366g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578550060Author Jeff W BennettFormat HardbackPage Count 318Imprint Amphora ConsultingPublisher Amphora ConsultingWeight(grams) 581g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781513625676Author Doberman DanFormat PaperbackPage Count 312Imprint Arango DirectPublisher Arango DirectWeight(grams) 417gDimensions(mm) 229mm * 152mm *...

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591843177Author Seth GodinFormat HardbackPage Count 224Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 255gDimensions(mm) 185mm * 131mm * 21mm

Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999529713Author David BrierFormat PaperbackPage Count 290Imprint Dbd International, LtdPublisher Dbd International, LtdWeight(grams) 779g

Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781071073605Author Sean ButtleFormat PaperbackPage Count 124Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 132gDimensions(mm)...

-Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition "With Pricing on Purpose, Ron Baker had made an enormous contribution to the better...