Marketing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780985442743Author Russel WohlwerthFormat PaperbackPage Count 84Imprint Buckdale PublishingPublisher Buckdale PublishingWeight(grams) 133g

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.We are amid an unprecedented...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692991800Author Celia SiegelFormat PaperbackPage Count 150Imprint Celia SiegelPublisher Celia SiegelWeight(grams) 286gDimensions(mm) 229mm * 152mm * 10mm

Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do." Now, here's a...

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781643701899Author Chris J ReedFormat PaperbackPage Count 136Imprint Evolve Global PublishingPublisher Evolve Global PublishingWeight(grams)...

A sophisticated examination of today's contemporary art market from an art dealer's point of view, this new book focuses on recent changes in the quickly evolving market. With an emphasis on how the market responded to the global recession that began in...

This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importance of...

Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780995746503Author Ivna ReicFormat PaperbackPage Count 268Imprint CXconversion LimitedPublisher CXconversion Limited

An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor...

Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The third edition addresses contemporary issues in the marketing environment such as climate change and sustainable devleopment,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648353522Author Philip ShelperFormat PaperbackPage Count 170Imprint Loyalty & Reward CoPublisher Loyalty & Reward CoWeight(grams) 236gDimensions(mm)...

Robust methods to identify new growth opportunities YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth--or don't. While executives often talk about their great growth plans,...

Winner of the TAA 2021 Most Promising New Textbook award! This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692372333Author Mark W SchaeferFormat PaperbackPage Count 260Imprint Mark W./SchaeferPublisher Mark W./SchaeferWeight(grams) 304g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781476787909Author Philip KotlerFormat PaperbackPage Count 272Imprint Free PressPublisher Free PressWeight(grams) 295gDimensions(mm) 231mm * 152mm * 23mm

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler argues that thousands of "places" - cities, states, and nations - are in crisis, and can no longer rely on...

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a...

A critique of marketing to childrenAbout the AuthorSusan Linn is a psychologist at Judge Baker Children's Center and Harvard Medical School in Boston. An award-winning ventriloquist internationally recognized for her pioneering work using puppet therapy...

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's...

Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or - more sensitively - the steady rise of floral roadside tributes to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578550060Author Jeff W BennettFormat HardbackPage Count 318Imprint Amphora ConsultingPublisher Amphora ConsultingWeight(grams) 581g

Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. Events are fast-becoming...

Since its first edition in 1985, Patrick McNeill's Research Methods has become a classic introductory text for students of sociology at A level and in undergraduate courses as well as for a range of specialists in education, business, social care and...

The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366139Author Tom Big Al SchreiterFormat PaperbackPage Count 88Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591843177Author Seth GodinFormat HardbackPage Count 224Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 255gDimensions(mm) 185mm * 131mm * 21mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781538727935Author Robert McKeeFormat HardbackPage Count 272Imprint TwelvePublisher TwelveWeight(grams) 408gDimensions(mm) 231mm * 160mm * 23mm

An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. As the effectiveness of traditional marketing techniques continues to diminish, contemporary...

Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.Drawing on past and present scholarship at the intersection...

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation...

-Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition "With Pricing on Purpose, Ron Baker had made an enormous contribution to the better...

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice...

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing...

The insightful chapters collected here show that markets are a matter of concern because they can be spaces for making concerns matter.'- David Stark, Columbia University, US and author of The Sense of Dissonance: Accounts of Worth in Economic Life'Do...

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated...

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main...

A toolkit for effective change, packed with useful information on how to influence the behaviour of human beings for the better. The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social...

The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker's outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain...