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Buying Less for Less: How to avoid the Marketing Procurement dilemma by Russel Wohlwerth 9780985442743
RRP: £9.95£8.41Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780985442743Author Russel WohlwerthFormat PaperbackPage Count 84Imprint Buckdale PublishingPublisher Buckdale PublishingWeight(grams) 133g -
The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer
RRP: £14.99£12.95The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.We are amid an unprecedented... -
Voiceover Achiever: Brand your VO career. Change your life. by Celia Siegel 9780692991800
RRP: £28.99£23.02Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692991800Author Celia SiegelFormat PaperbackPage Count 150Imprint Celia SiegelPublisher Celia SiegelWeight(grams) 286gDimensions(mm) 229mm * 152mm * 10mm -
Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals Anthony O. Putman 9780471509486
RRP: £39.99£26.15Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do." Now, here's a... -
The Fall of Advertising and the Rise of PR by Al Ries 9780060081997
£10.09Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands... -
Social Selling Mastery for Entrepreneurs: Everything You Ever Wanted To Know About Social Selling by Chris J Reed 9781643701899
RRP: £19.95£12.78Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781643701899Author Chris J ReedFormat PaperbackPage Count 136Imprint Evolve Global PublishingPublisher Evolve Global PublishingWeight(grams)... -
Selling Contemporary Art: How to Navigate the Evolving Market by Edward Winkleman
RRP: £14.99£13.07A sophisticated examination of today's contemporary art market from an art dealer's point of view, this new book focuses on recent changes in the quickly evolving market. With an emphasis on how the market responded to the global recession that began in... -
Marketing: An Introduction by Rosalind Masterson
RRP: £56.99£47.25This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importance of... -
Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe
RRP: £22.99£15.17Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second... -
Lean Agile Marketing: How to Become Agile and Deliver Marketing Success: 2017 by Ivna Reic 9780995746503
RRP: £17.95£17.27Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780995746503Author Ivna ReicFormat PaperbackPage Count 268Imprint CXconversion LimitedPublisher CXconversion Limited -
Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability by Kotler
RRP: £21.99£14.78An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor... -
Global Marketing Management by Kiefer Lee 9780199609703
RRP: £76.99£73.94Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The third edition addresses contemporary issues in the marketing environment such as climate change and sustainable devleopment,... -
Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies by Philip Shelper 9780648353522
RRP: £14.95£12.39Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648353522Author Philip ShelperFormat PaperbackPage Count 170Imprint Loyalty & Reward CoPublisher Loyalty & Reward CoWeight(grams) 236gDimensions(mm)... -
Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth by Rita Gunther McGrath 9781591391234
RRP: £30.00£24.23Robust methods to identify new growth opportunities YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth--or don't. While executives often talk about their great growth plans,... -
Principles of Marketing for a Digital Age by Tracy L. Tuten
RRP: £49.99£40.70Winner of the TAA 2021 Most Promising New Textbook award! This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media... -
The Content Code: Six essential strategies to ignite your content, your marketing, and your business by Mark W Schaefer 9780692372333
RRP: £21.99£18.12Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692372333Author Mark W SchaeferFormat PaperbackPage Count 260Imprint Mark W./SchaeferPublisher Mark W./SchaeferWeight(grams) 304g -
Kotler on Marketing by Philip Kotler 9781476787909
RRP: £17.99£13.29Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781476787909Author Philip KotlerFormat PaperbackPage Count 272Imprint Free PressPublisher Free PressWeight(grams) 295gDimensions(mm) 231mm * 152mm * 23mm -
Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations by Philip Kotler 9780743236362
£20.07Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler argues that thousands of "places" - cities, states, and nations - are in crisis, and can no longer rely on... -
Marketing Channel Strategy: An Omni-Channel Approach -International Student Edition by Robert W. Palmatier
RRP: £49.99£48.24Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a... -
Consuming Kids: The Hostile Takeover of Childhood by Susan Linn 9781565847835
RRP: £23.99£16.74A critique of marketing to childrenAbout the AuthorSusan Linn is a psychologist at Judge Baker Children's Center and Harvard Medical School in Boston. An award-winning ventriloquist internationally recognized for her pioneering work using puppet therapy... -
The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Roland Smart 9781119223009
RRP: £18.99£12.94The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's... -
Herd: How to Change Mass Behaviour by Harnessing Our True Nature Mark Earls (Brighton, UK) 9780470060360
RRP: £26.99£17.99Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or - more sensitively - the steady rise of floral roadside tributes to... -
Grassroots Strategy: Cultivating B2B Growth from the Ground Up by Jeff W Bennett 9780578550060
RRP: £24.95£22.15Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578550060Author Jeff W BennettFormat HardbackPage Count 318Imprint Amphora ConsultingPublisher Amphora ConsultingWeight(grams) 581g -
Reinventing Live: The Always On Future of Events by Denzil Rankine 9781785276927
RRP: £18.99£18.34Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. Events are fast-becoming... -
Research Methods by Patrick McNeill
RRP: £37.99£33.38Since its first edition in 1985, Patrick McNeill's Research Methods has become a classic introductory text for students of sociology at A level and in undergraduate courses as well as for a range of specialists in education, business, social care and... -
Advanced Brand Management -- 3rd Edition: Building and implementing a powerful brand strategy by Paul Temporal
RRP: £35.00£23.43The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage... -
Big Al's MLM Sponsoring Magic: How to Build a Network Marketing Team Quickly by Tom "big Al" Schreiter 9781892366139
RRP: £13.99£8.36Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366139Author Tom Big Al SchreiterFormat PaperbackPage Count 88Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing... -
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin 9781591843177
RRP: £27.00£16.90Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591843177Author Seth GodinFormat HardbackPage Count 224Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 255gDimensions(mm) 185mm * 131mm * 21mm -
Storynomics: Story-Driven Marketing in the Post-Advertising World by Robert McKee 9781538727935
RRP: £30.00£17.84Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781538727935Author Robert McKeeFormat HardbackPage Count 272Imprint TwelvePublisher TwelveWeight(grams) 408gDimensions(mm) 231mm * 160mm * 23mm -
The Essentials of Contemporary Marketing by Mo Willan
RRP: £25.00£17.30An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. As the effectiveness of traditional marketing techniques continues to diminish, contemporary... -
Gendered Marketing by Pauline Maclaran 9781035316922
RRP: £25.95£23.23Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.Drawing on past and present scholarship at the intersection... -
Marketing and Finance: Creating Shareholder Value Malcolm McDonald (Cranfield School of Management) 9781119953388
RRP: £29.99£19.70Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation... -
Pricing on Purpose: Creating and Capturing Value Ronald J. Baker (VeraSage Institute in California, USA) 9780471729808
RRP: £73.00£63.30-Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition "With Pricing on Purpose, Ron Baker had made an enormous contribution to the better... -
The Management of Luxury: An International Guide Benjamin Berghaus (Research Assistant and Project Manager) 9780749481827
RRP: £34.99£30.17Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice... -
Digital Marketing Fundamentals: From Strategy to ROI by Marjolein Visser
RRP: £61.99£55.03Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing... -
Concerned Markets: Economic Ordering for Multiple Values by Susi Geiger 9781782549741
RRP: £35.95£33.69The insightful chapters collected here show that markets are a matter of concern because they can be spaces for making concerns matter.'- David Stark, Columbia University, US and author of The Sense of Dissonance: Accounts of Worth in Economic Life'Do... -
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth by Tim Calkins 9780230340336
RRP: £32.99£22.37Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated... -
The Ultimate Marketing & PR Book: Understand Your Customers, Master Digital Marketing, Perfect Public Relations Eric Davies 9781473683976
RRP: £14.99£10.45If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main... -
Changeology: How to Enable Groups, Communities and Societies to Do Things They'Ve Never Done Before by Les Robinson
RRP: £14.95£11.89A toolkit for effective change, packed with useful information on how to influence the behaviour of human beings for the better. The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social... -
Strategic Market Management David A. Aaker (University of California, Berkeley) 9780470059869
RRP: £53.95£47.24The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker's outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain...