Marketing

In 1985 SAAB Automotive commissioned a large piece of research to establish how people bought motor cars. The resulting work led to the creation of The Brand Bucket(R), a six-step decision-making model that will turn potential customers into long term...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780385523899Author Martin LindstromFormat PaperbackPage Count 272Imprint Bantam Doubleday DellPublisher Bantam Doubleday Dell Publishing Group...

Develop and implement an effective content strategy tailored to your business's needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content...

The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary...

Every great team, culture, society, religion or business that has endured time, adversity and challenge has always had one thing in common: a set of simple but powerful rules that govern the internal behaviors and expectations of that group. It is...

How do we advance? As individuals, families, and businesses? As societies, nations, and a species? In a world where it's said there is nothing new under the sun, we humans are remarkably resourceful at creating new things. The key to innovation is...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781538727935Author Robert McKeeFormat HardbackPage Count 272Imprint TwelvePublisher TwelveWeight(grams) 408gDimensions(mm) 231mm * 160mm * 23mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197007Author Keith SchreiterFormat PaperbackPage Count 154Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

"I have always been inspired by what was happening on the street - and anyway, I couldn't afford the high fashion price tags." -Caroline Baker "Featuring an array of - now - infamous covers and high fashion editorials crafted by Baker, readers are...

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surprise, then, that games and gamification are...

The ultimate marketing resource from the world's leading scholars From the world's #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material...

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781561460663Author Kristine Kathryn RuschFormat PaperbackPage Count 212Imprint Wmg PublishingPublisher Wmg PublishingWeight(grams) 272gDimensions(mm) 216mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197366Author Keith SchreiterFormat PaperbackPage Count 106Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they've gained powering...

This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the...

Marketing planning just got easierNothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't matter...

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781523004683Author Ben GuttmannFormat PaperbackPage Count 208Imprint Berrett-Koehler PublishersPublisher Berrett-Koehler PublishersWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781735688589Author Jessica AinsworthFormat PaperbackPage Count 280Imprint Pendragon Consulting, LLCPublisher Pendragon Consulting, LLCWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366184Author Tom Big Al SchreiterFormat PaperbackPage Count 106Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

*WINNER OF THE BUSINESS BOOK AWARDS 2020!* If you're a coach, consultant, or speaker who makes a living from your expertise, this is for you. It's the guide you need to help you plan, write, and promote the book that elevates your authority, increases...

In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody? How do you make money blogging, how do you start your own blogging business, and how do you, as a business...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591846079Author Seth GodinFormat HardbackPage Count 256Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 374gDimensions(mm) 218mm * 147mm * 23mm

"I wish I could have had this book when I was starting out in the business. An invaluable reference work." -Alan Poul, producer, WestworldThe legal resources of studios and networks are legendary, often intimidating independent producers, writers,...

"Project Marketing: Beyond Competitive Bidding" is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract...

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation...

An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor...

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led...

World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780143452614Author Arvind SahayFormat PaperbackPage Count 304Imprint PenguinPublisher Penguin Random House IndiaDimensions(mm) 200mm * 130mm * 20mm

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing...

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first,...

Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitative methods, this...

Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692991800Author Celia SiegelFormat PaperbackPage Count 150Imprint Celia SiegelPublisher Celia SiegelWeight(grams) 286gDimensions(mm) 229mm * 152mm * 10mm

Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do." Now, here's a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984937066Author Al RiesFormat PaperbackPage Count 164Imprint Ries & RiesPublisher Ries & RiesWeight(grams) 227gDimensions(mm) 229mm * 152mm * 9mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781643701899Author Chris J ReedFormat PaperbackPage Count 136Imprint Evolve Global PublishingPublisher Evolve Global PublishingWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692651872Author Kyle GrayFormat PaperbackPage Count 274Imprint Identity BooksPublisher Identity BooksWeight(grams) 367gDimensions(mm) 229mm * 152mm * 15mm