Marketing

Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591846079Author Seth GodinFormat HardbackPage Count 256Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 374gDimensions(mm) 218mm * 147mm * 23mm

Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends. Generation Z is projected to be the largest consumer...

Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783899555561Author Robert KlantenFormat HardbackPage Count 256Imprint gestaltenPublisher Die Gestalten Verlag

In a world of limitless media noise, how can businesses break through to customers? Context.We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and...

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content, measuring performance outcomes and understanding digital analytics; * Contains international case studies to...

This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen...

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PR Many organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile...

In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody? How do you make money blogging, how do you start your own blogging business, and how do you, as a business...

Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events...

All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781640079335Author Bryan KramerFormat PaperbackPage Count 68Imprint SubstantiumPublisher SubstantiumWeight(grams) 136gDimensions(mm) 229mm * 152mm * 5mm

Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with...

World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197366Author Keith SchreiterFormat PaperbackPage Count 106Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and...

Exposes the strategies used by advertisers to manipulate our thoughts and senses.Book InformationISBN 9780819186539Author Wilson Bryan KeyFormat PaperbackPage Count 348Imprint University Press of AmericaPublisher University Press of AmericaWeight(grams)...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing...

If you want to be the best, you have to have the right skillset.From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197007Author Keith SchreiterFormat PaperbackPage Count 154Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts. The...

This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the...

In 1985 SAAB Automotive commissioned a large piece of research to establish how people bought motor cars. The resulting work led to the creation of The Brand Bucket(R), a six-step decision-making model that will turn potential customers into long term...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781940715032Author Jeff GoldenbergFormat PaperbackPage Count 270Imprint Insurgent Publishing, LLCPublisher Insurgent Publishing, LLCWeight(grams) 472g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781735688589Author Jessica AinsworthFormat PaperbackPage Count 280Imprint Pendragon Consulting, LLCPublisher Pendragon Consulting, LLCWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366184Author Tom Big Al SchreiterFormat PaperbackPage Count 106Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

"I have always been inspired by what was happening on the street - and anyway, I couldn't afford the high fashion price tags." -Caroline Baker "Featuring an array of - now - infamous covers and high fashion editorials crafted by Baker, readers are...

"I wish I could have had this book when I was starting out in the business. An invaluable reference work." -Alan Poul, producer, WestworldThe legal resources of studios and networks are legendary, often intimidating independent producers, writers,...

Learn Marketing YOUR Way with MKTG and MindTap! MKTG s easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your textbook, complete assignments, and study, all in one place. Track your scores...

"Project Marketing: Beyond Competitive Bidding" is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract...

In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field...

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation...

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led...

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of...

Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today's Metail economyArmed with computers, tablets, smartphones, and social media, today's consumers have revolted against the marketplace status quo...

The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an...

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780395608449Author Jay Conrad LevinsonFormat PaperbackPage Count 288Imprint Houghton Mifflin (Trade)Publisher Houghton MifflinWeight(grams) 323g

Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitative methods, this...