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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson
$13.38Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780618785919Author Jay Conrad LevinsonFormat PaperbackPage Count 384Imprint Houghton Mifflin (Trade)Publisher Houghton MifflinWeight(grams)... -
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques by Mike Grigsby
RRP: $42.56$36.04Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing... -
The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer by Alexander Jutkowitz
RRP: $24.50$16.96The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they're not only building a reputation, they're flexing the same muscles that allow them to pivot... -
How to write a tagline by James Newell 9781975799618
RRP: $25.79$20.46Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781975799618Author James NewellFormat PaperbackPage Count 244Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing... -
Digital Luxury: Transforming Brands and Consumer Experiences by Wided Batat 9781526458940
RRP: $51.59$42.13The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online... -
Hospitality Marketing: Principles and Practices by Dogan Gursoy
RRP: $70.94$61.56Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its... -
Online Marketing: The Definitive Beginner's Guide: 13 Proven Online Marketing Strategies to Gain Tons of Exposure and Acquire More Customers by Adam Richards 9781091247628
RRP: $12.89$10.33Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781091247628Author Adam RichardsFormat PaperbackPage Count 92Imprint Independently PublishedPublisher Independently PublishedWeight(grams)... -
The Ultimate Digital Marketing Book: Succeed at SEO and Search, Master Mobile Marketing, Get to Grips with Content Marketing by Nick Smith
RRP: $21.92$14.89If you want to be the best, you have to have the right skillset.From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for... -
The Magic Slice: How to Master the Art of Storytelling for Business by Jack Murray 9781544524849
RRP: $20.63$12.45Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544524849Author Jack MurrayFormat PaperbackPage Count 322Imprint Houndstooth PressPublisher Houndstooth PressWeight(grams) 408gDimensions(mm) 216mm *... -
Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies by Christina Inge
RRP: $38.69$32.03Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a... -
Marketing Sidekick: A Collection of High Converting, Attention Grabbing Words, Phrases and Headlines to Help You Promote Your Products, Services and Ideas by Matt Bacak 9780997224009
RRP: $36.06$32.48Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780997224009Author Matt BacakFormat PaperbackPage Count 532Imprint Infosoft360Publisher Infosoft360Weight(grams) 912gDimensions(mm) 254mm * 178mm * 27mm -
29% Solution: 52 Weekly Networking Sucess Strategies by Ivan R. Misner 9781929774548
RRP: $23.87$19.71In many ways, success at networking is the uncommon application of common knowledge. Most people understand that networking is important to their success -- they just lack a step-by-step process to get the results they want. Almost no one really... -
omg strikes back: observational marketing greats by Geoff Ramm 9781518737275
RRP: $25.89$20.96Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781518737275Author Geoff RammFormat PaperbackPage Count 156Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing... -
The Age of Manipulation: The Con in Confidence, The Sin in Sincere by Wilson Bryan Key 9780819186539
RRP: $20.63$15.78Exposes the strategies used by advertisers to manipulate our thoughts and senses.Book InformationISBN 9780819186539Author Wilson Bryan KeyFormat PaperbackPage Count 348Imprint University Press of AmericaPublisher University Press of AmericaWeight(grams)... -
Forging a Great Brand: The Brand Architecture Workshop Handbook with Worksheeets by David a Okrent 9781979608091
RRP: $23.68$19.43Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781979608091Author David a OkrentFormat PaperbackPage Count 94Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent... -
Sport Branding Insights by Constantino Stavros
RRP: $25.79$22.82In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand' - and therefore differentiate - a sport club, player, code, or event in a highly... -
The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media by Mathew Sweezey 9781633694026
RRP: $29.67$21.35In a world of limitless media noise, how can businesses break through to customers? Context.We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and... -
Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires by Mark Joyner 9780470454596
RRP: $25.80$17.22The biggest, most successful businesses you can think of all started small and grew their way to massive success. What was their secret? Is there something those companies have in common from Microsoft to McDonald's to U.S. Steel that helped them grow... -
Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue by Chris Golec 9781119572008
RRP: $33.53$21.90Account-Based Marketing is changing the discipline of marketing-Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed... -
Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Robyn Blakeman
RRP: $74.82$65.78Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans,... -
Essentials of Digital Marketing by Kathryn Waite
RRP: $49.01$43.73* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content, measuring performance outcomes and understanding digital analytics; * Contains international case studies to... -
The Retail Revival: Reimagining Business for the New Age of Consumerism by Doug Stephens
RRP: $23.21$15.66Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of... -
Marketing Communications by John Egan
RRP: $67.07$54.55Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has... -
The LinkedIn Playbook: Contacts to Customers. Engage. Connect. Convert. by Adam Houlahan 9780992469832
RRP: $21.87$19.47Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780992469832Author Adam HoulahanFormat PaperbackPage Count 182Imprint Stenica Pty LtdPublisher Stenica Pty LtdWeight(grams) 222g -
Authenticity: What Consumers Really Want by James H. Gilmore
RRP: $32.25$23.59Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell--or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms... -
The Service Profit Chain by W. Earl Sasser 9780684832562
RRP: $41.93$24.85In this pathbreaking book, world-renowned Harvard Business School service firm experts James L. Heskett, W. Earl Sasser, Jr. and Leonard A. Schlesinger reveal that leading companies stay on top by managing the service profit chain.Why are a select few... -
Experiential Marketing: Case Studies in Customer Experience by Wided Batat
RRP: $56.75$50.10Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights... -
Research Methods by Patrick McNeill
RRP: $49.01$43.06Since its first edition in 1985, Patrick McNeill's Research Methods has become a classic introductory text for students of sociology at A level and in undergraduate courses as well as for a range of specialists in education, business, social care and... -
Guerrilla Marketing Excellence by Jay Conrad Levinson 9780395608449
$17.65Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780395608449Author Jay Conrad LevinsonFormat PaperbackPage Count 288Imprint Houghton Mifflin (Trade)Publisher Houghton MifflinWeight(grams) 323g -
The Ultimate Small Business Marketing Book by Dee Blick 9781910125113
RRP: $32.25$26.91Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781910125113Author Dee BlickFormat PaperbackPage Count 358Imprint Filament Publishing LtdPublisher Filament Publishing LtdWeight(grams) 476gDimensions(mm)... -
Foundations of Marketing by O.C. Ferrell
$102.79Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest... -
MKTG (with MindTap, 1 term Printed Access Card) by Charles W. Lamb
$74.88Learn Marketing YOUR Way with MKTG and MindTap! MKTG s easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your textbook, complete assignments, and study, all in one place. Track your scores... -
Orchestrating Success: Improve Control of the Business with Sales & Operations Planning by Richard C. Ling 9780471132271
RRP: $67.08$43.33The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately... -
The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions by John Grant
RRP: $39.98$35.97The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the... -
Consuming Kids: The Hostile Takeover of Childhood by Susan Linn 9781565847835
RRP: $30.95$21.27A critique of marketing to childrenAbout the AuthorSusan Linn is a psychologist at Judge Baker Children's Center and Harvard Medical School in Boston. An award-winning ventriloquist internationally recognized for her pioneering work using puppet therapy... -
Successful Small Business Marketing Made Easy!: A No Nonsense Approach to Profiting in Any Market! by John A Schneider 9780595450985
$9.18Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780595450985Author John A SchneiderFormat PaperbackPage Count 96Imprint iUniversePublisher iUniverseWeight(grams) 150g -
Statistics in Market Research by Chuck Chakrapani 9780470689370
RRP: $74.76$64.78Offering a comprehensive overview of statistics in market research Statistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those... -
Marketing: An Introduction by Rosalind Masterson
RRP: $73.52$60.95This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importance of... -
Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it) by Seth Godin
RRP: $11.60$8.00What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well... -
Political Marketing: Theory and Concepts by Robert P. Ormrod 9780857025814
RRP: $67.07$54.55Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and...