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Marketing and Football Michel Desbordes 9780750682046
RRP: £49.99£44.24Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing... -
The Icarus Deception: How High Will You Fly? by Seth Godin
RRP: £24.95£14.85Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591846079Author Seth GodinFormat HardbackPage Count 256Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 374gDimensions(mm) 218mm * 147mm * 23mm -
The Gen Z Frequency: How Brands Tune In and Build Credibility Gregg L. Witt 9780749482480
RRP: £26.99£22.82Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends. Generation Z is projected to be the largest consumer... -
Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies Christina Inge 9781398606593
RRP: £29.99£25.22Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a... -
Start Me Up!: New Branding for Businesses by Robert Klanten 9783899555561
£40.43Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783899555561Author Robert KlantenFormat HardbackPage Count 256Imprint gestaltenPublisher Die Gestalten Verlag -
The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media by Mathew Sweezey 9781633694026
RRP: £23.00£16.81In a world of limitless media noise, how can businesses break through to customers? Context.We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and... -
Essentials of Digital Marketing Kathryn Waite (Heriot Watt University, UK) 9781911396017
RRP: £37.99£34.17* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content, measuring performance outcomes and understanding digital analytics; * Contains international case studies to... -
Trade Shows in the Globalizing Knowledge Economy by Harald Bathelt 9780199643080
RRP: £117.50£100.25This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen... -
Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results by Brad Cleveland
RRP: £29.99£22.85DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PR Many organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile... -
The Million Dollar Blog by Natasha Courtenay-Smith 9780349418155
RRP: £9.99£7.00In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody? How do you make money blogging, how do you start your own blogging business, and how do you, as a business... -
Predictive Analytics for Marketers: Using Data Mining for Business Advantage Barry Leventhal 9780749479930
RRP: £26.99£22.82Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events... -
Marketing Analytics: Based on First Principles Robert W. Palmatier (University of Washington, USA) 9781352013191
RRP: £46.99£41.81All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing... -
There Is No B2B or B2c: It's Human to Human #h2h by Bryan Kramer 9781640079335
RRP: £12.99£10.59Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781640079335Author Bryan KramerFormat PaperbackPage Count 68Imprint SubstantiumPublisher SubstantiumWeight(grams) 136gDimensions(mm) 229mm * 152mm * 5mm -
Creative Arts Marketing Liz Hill 9781138213760
RRP: £43.99£39.14Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with... -
Kellogg on Branding in a Hyper-Connected World Alice M. Tybout 9781119533184
RRP: £26.99£18.26World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving... -
Mini-Scripts for the Four Color Personalities: How to Talk to our Network Marketing Prospects by Keith Schreiter 9781948197366
RRP: £13.99£8.36Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197366Author Keith SchreiterFormat PaperbackPage Count 106Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)... -
Agile Marketing: Unlock Adaptive and Data-driven Marketing for Long-term Success Neil Perkin 9781398605107
RRP: £26.99£22.82Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and... -
The Age of Manipulation: The Con in Confidence, The Sin in Sincere by Wilson Bryan Key 9780819186539
RRP: £15.99£12.41Exposes the strategies used by advertisers to manipulate our thoughts and senses.Book InformationISBN 9780819186539Author Wilson Bryan KeyFormat PaperbackPage Count 348Imprint University Press of AmericaPublisher University Press of AmericaWeight(grams)... -
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand by Al Ries
RRP: £11.99£8.09This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing... -
The Ultimate Digital Marketing Book: Succeed at SEO and Search, Master Mobile Marketing, Get to Grips with Content Marketing Nick Smith 9781473688414
RRP: £16.99£11.71If you want to be the best, you have to have the right skillset.From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for... -
Pre-Closing for Network Marketing: "Yes" Decisions before the Presentation by Keith Schreiter 9781948197007
RRP: £13.99£8.24Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197007Author Keith SchreiterFormat PaperbackPage Count 154Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)... -
Business to Business Marketing: Relationships, networks and strategies by Nick Ellis
RRP: £68.99£65.36This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts. The... -
What Is Marketing? by Alvin J. Silk 9781422104606
RRP: £23.00£19.70This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the... -
The Brand Bucket: Make Your Marketing Work by Barnaby Wynter 9781852526528
RRP: £14.99£12.75In 1985 SAAB Automotive commissioned a large piece of research to establish how people bought motor cars. The resulting work led to the creation of The Brand Bucket(R), a six-step decision-making model that will turn potential customers into long term... -
The Growth Hacker's Guide to the Galaxy: 100 Proven Growth Hacks for the Digital Marketer by Jeff Goldenberg 9781940715032
RRP: £14.99£13.87Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781940715032Author Jeff GoldenbergFormat PaperbackPage Count 270Imprint Insurgent Publishing, LLCPublisher Insurgent Publishing, LLCWeight(grams) 472g -
The Beginner's Guide to SEO: How to Optimize Your Website, Rank Higher on Google and Drive More Traffic by Jessica Ainsworth 9781735688589
RRP: £12.99£10.53Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781735688589Author Jessica AinsworthFormat PaperbackPage Count 280Imprint Pendragon Consulting, LLCPublisher Pendragon Consulting, LLCWeight(grams)... -
How To Prospect, Sell and Build Your Network Marketing Business With Stories by Tom "big Al" Schreiter 9781892366184
RRP: £13.99£8.35Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366184Author Tom Big Al SchreiterFormat PaperbackPage Count 106Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing... -
Rebel Stylist: Caroline Baker - The Woman Who Invented Street Fashion by I. Webb 9781788841481
RRP: £35.00£23.78"I have always been inspired by what was happening on the street - and anyway, I couldn't afford the high fashion price tags." -Caroline Baker "Featuring an array of - now - infamous covers and high fashion editorials crafted by Baker, readers are... -
Hollywood Dealmaking: Negotiating Talent Agreements for Film, TV, and Digital Media (Third Edition) by Dina Appleton 9781621536581
RRP: £24.99£17.54"I wish I could have had this book when I was starting out in the business. An invaluable reference work." -Alan Poul, producer, WestworldThe legal resources of studios and networks are legendary, often intimidating independent producers, writers,... -
MKTG (with MindTap, 1 term Printed Access Card) by Charles W. Lamb
£56.27Learn Marketing YOUR Way with MKTG and MindTap! MKTG s easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your textbook, complete assignments, and study, all in one place. Track your scores... -
Project Marketing – Beyond Competitive Bidding by B Cova 9780471486640
RRP: £50.99£46.84"Project Marketing: Beyond Competitive Bidding" is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract... -
International Brand Strategy: A Guide to Achieving Global Brand Growth by Sean Duffy
RRP: £32.99£28.15In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field... -
Luxury Online: Styles, Systems, Strategies by Uche Okonkwo 9780230555365
£55.13This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation... -
Service-Dominant Logic: Premises, Perspectives, Possibilities by Robert F. Lusch
RRP: £26.99£22.80In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led... -
The Retail Revival: Reimagining Business for the New Age of Consumerism Doug Stephens 9781118489673
RRP: £17.99£12.32Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of... -
The Metail Economy: 6 Ways to Transform Your Business to Leverage Evolving Me-Centric Consumer Behavior by Joel Bines
RRP: £21.99£16.06Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today's Metail economyArmed with computers, tablets, smartphones, and social media, today's consumers have revolted against the marketplace status quo... -
Influencer Marketing For Dummies Kristy Sammis 9781119114093
RRP: £20.99£14.17The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an... -
Brand Relevance: Making Competitors Irrelevant by David A. Aaker
RRP: £24.99£16.38Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how... -
Guerrilla Marketing Excellence by Jay Conrad Levinson 9780395608449
£13.73Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780395608449Author Jay Conrad LevinsonFormat PaperbackPage Count 288Imprint Houghton Mifflin (Trade)Publisher Houghton MifflinWeight(grams) 323g -
Taking the Fear Out of Data Analysis: Completely Revised, Significantly Extended and Still Fun Adamantios Diamantopoulos 9781803929859
RRP: £31.95£29.09Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitative methods, this...