Marketing

Apologies but we at Booksplease don't have a full description for this book.AwardsWinner of Independent Publisher Book Awards (Business Breakthrough) 2001.Book InformationISBN 9780786887170Author Seth GodinFormat PaperbackPage Count 234Imprint...

There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices. Companies must now align...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781648372759Author Denison HatchFormat HardbackPage Count 302Imprint Echo Point Books & Media, LLCPublisher Echo Point Books & Media, LLCWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780615823331Author Mark StevensFormat PaperbackPage Count 240Imprint Msco Inc.Publisher Msco Inc.Weight(grams) 358g

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What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988403956Author Josh OchsFormat PaperbackPage Count 282Imprint MedialeadersPublisher MedialeadersWeight(grams) 381gDimensions(mm) 229mm * 152mm * 15mm

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing...

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to...

Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591846079Author Seth GodinFormat HardbackPage Count 256Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 374gDimensions(mm) 218mm * 147mm * 23mm

The best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renee...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692669297Author Jon CookFormat PaperbackPage Count 148Imprint Marketing for CeosPublisher Marketing for CeosWeight(grams) 209gDimensions(mm) 229mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781607964568Author Robert CollierFormat HardbackPage Count 482Imprint www.bnpublishing.comPublisher www.bnpublishing.comWeight(grams) 794gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197618Author Keith SchreiterFormat PaperbackPage Count 118Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it...

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations-such as Linda Boff of GE, Jeff Jones of Target, and...

The eagerly awaited sequel to the worldwide bestseller How to Build a Multi-Level Money Machine from Direct Selling icon and Hall of Famer Randy Gage Randy Gage revolutionized the Direct Selling profession with the bestselling phenomenon How to Build a...

An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digital...

In many ways, success at networking is the uncommon application of common knowledge. Most people understand that networking is important to their success -- they just lack a step-by-step process to get the results they want. Almost no one really...

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this...

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781736248218Author Anastasia OlsonFormat PaperbackPage Count 152Imprint Book2climb LLCPublisher Book2climb LLCWeight(grams) 140g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197274Author Keith SchreiterFormat PaperbackPage Count 116Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781717836793Author S WeiseFormat PaperbackPage Count 236Imprint BixaPublisher Bixa

A brand is more than a snazzy logo - but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything?A strong, authentic brand is what makes your...

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they're not only building a reputation, they're flexing the same muscles that allow them to pivot...

The ultimate marketing resource from the world's leading scholars From the world's #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material...

The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780992469832Author Adam HoulahanFormat PaperbackPage Count 182Imprint Stenica Pty LtdPublisher Stenica Pty LtdWeight(grams) 222g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197366Author Keith SchreiterFormat PaperbackPage Count 106Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new...

Shortlisted for the 2020 Business Book Awards Do you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a task... and perhaps another when you crossed it off your to-do list? Or maybe you have that...

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has...

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781910125113Author Dee BlickFormat PaperbackPage Count 358Imprint Filament Publishing LtdPublisher Filament Publishing LtdWeight(grams) 476gDimensions(mm)...

At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. Faced with crowded markets, flat growth and growing...

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to...

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately...

You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers claiming to be the best, fastest, and most caring, your brand is literally on trial -...