Marketing

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781774642191Author Robert CollierFormat PaperbackPage Count 406Imprint Must Have BooksPublisher Must Have BooksWeight(grams) 152g

**An Independent Book of the Month** 'Funny and readable, [it] will make us all see the world in a very different way' - Dr Chris van Tulleken, author of Ultra-Processed People 'Brilliant ... if you thought your brain was being gently warmed by the...

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781735844756Author Rob SperryFormat PaperbackPage Count 270Imprint Rob SperryPublisher Rob SperryWeight(grams) 363gDimensions(mm) 229mm * 152mm * 14mm

What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers? These are the questions that The Future of Luxury Customer Experience has been...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984983896Author David J RendallFormat PaperbackPage Count 208Imprint 9 Inch MarketingPublisher 9 Inch MarketingWeight(grams) 286gDimensions(mm) 229mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780143117230Author Geoffrey MillerFormat PaperbackPage Count 384Imprint Penguin USAPublisher Penguin Putnam IncWeight(grams) 346gDimensions(mm) 213mm *...

Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but...

Shortlisted for the Business Book Awards 2022 From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative...

Search engines and social media have changed how prospecting pipelines for salespeople are built today, but the vitality of the pipeline itself has not. The key to success for every salesperson is his pipeline of prospects.In High-Profit Prospecting,...

Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers. Many B2B companies make...

Are you hungry to increase productivity in your workplace? Do you want to solve problems and enhance working relationships?A creative director with more than 25 years' experience, Patrick Collister introduces new ways to get the creative juices flowing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781607968733Author Andrew ThomsonFormat HardbackPage Count 238Imprint www.bnpublishing.comPublisher www.bnpublishing.comWeight(grams) 522gDimensions(mm)...

Leverage HubSpot to reach your target audience with the right content and convert them into loyal customers Key Features Explore a full software stack for marketing, sales, and customer services to grow your business Understand how to organize,...

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.We are amid an unprecedented...

Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in...

This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of...

An imaginative approach to teaching sales techniques follows Max, the inventor of the wheel, on an illuminating journey to market and sell his new invention. Reprint. 40,000 first printing.Book InformationISBN 9780684856018Author Jeff CoxFormat...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197632Author Keith SchreiterFormat PaperbackPage Count 118Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732748811Author Bill SchleyFormat HardbackPage Count 204Imprint N.W. WidenerPublisher N.W. WidenerWeight(grams) 395gDimensions(mm) 216mm * 140mm * 16mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544533643Author Deb GaborFormat PaperbackPage Count 270Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 345gDimensions(mm) 216mm *...

Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge. When done right, data-driven marketing can build customer trust for...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781944627119Author Indi YoungFormat PaperbackPage Count 320Imprint Indi Young BooksPublisher Indi Young BooksWeight(grams) 431gDimensions(mm) 229mm * 152mm...

Some people are born with a natural 'go-get-'em' approach. For most of us, however, selling does not come naturally. This book demystifies the art of getting people to buy - whether it is as simple as convincing your friends to agree to your restaurant...

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER...

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619616004Author Chad RiddersenFormat PaperbackPage Count 206Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 245gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692858905Author Yu-Kai ChouFormat HardbackPage Count 514Imprint Yu-Kai ChouPublisher Yu-Kai ChouWeight(grams) 921g

A new, comprehensive guide to motoring and transport museums offering a fresh conversation on their role and the portrayal of our motoring history. Written by a long-established motoring writer with wide experience of driving and the fettling of old...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781913361006Author Michael EzeanakaFormat PaperbackPage Count 206Imprint Millennium Publishing LtdPublisher Millennium Publishing LtdWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781735688589Author Jessica AinsworthFormat PaperbackPage Count 280Imprint Pendragon Consulting, LLCPublisher Pendragon Consulting, LLCWeight(grams)...

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781913504045Author Hannah CharmanFormat PaperbackImprint Aeon AcademicPublisher Aeon BooksWeight(grams) 152g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366184Author Tom Big Al SchreiterFormat PaperbackPage Count 106Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

Real profit after taxes is the most important management target. Profits are the cost of survival and the creators of new value. In this book, celebrated management thinker Hermann Simon brings clarity to the jungle of profit concepts and balance sheets...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781399903929Author Adam LambeFormat PaperbackPage Count 194Imprint Adam LambePublisher Adam Lambe

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197717Author Keith SchreiterFormat PaperbackPage Count 116Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781947521063Author William D HatchFormat PaperbackPage Count 276Imprint Genius Book CompanyPublisher Genius Book CompanyWeight(grams) 372gDimensions(mm)...

Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman. ...