Marketing

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to...

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.Cutting-edge topics include: customer relationships and loyalty,...

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and...

*WINNER OF THE BUSINESS BOOK AWARDS 2020!* If you're a coach, consultant, or speaker who makes a living from your expertise, this is for you. It's the guide you need to help you plan, write, and promote the book that elevates your authority, increases...

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile...

Apologies but we at Booksplease don't have a full description for this book.AwardsWinner of Independent Publisher Book Awards (Business Breakthrough) 2001.Book InformationISBN 9780786887170Author Seth GodinFormat PaperbackPage Count 234Imprint...

Over 60,000,000 people died worldwide during the course of the Second World War and, in contrast to those slaughtered in The Great War, it was civilian populations that bore the brunt. They perished in the Holocaust, in internment camps, in bombed towns...

There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices. Companies must now align...

You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers claiming to be the best, fastest, and most caring, your brand is literally on trial -...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781648372759Author Denison HatchFormat HardbackPage Count 302Imprint Echo Point Books & Media, LLCPublisher Echo Point Books & Media, LLCWeight(grams) 572g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780615823331Author Mark StevensFormat PaperbackPage Count 240Imprint Msco Inc.Publisher Msco Inc.Weight(grams) 358g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781717836793Author S WeiseFormat PaperbackPage Count 236Imprint BixaPublisher Bixa

What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781915787088Author Bradley J SugarsFormat PaperbackPage Count 200Imprint Biddles BooksPublisher Biddles Books

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing...

The gig economy can be viewed as the fuel that lit the fire of change in economies throughout the world. Flexible work grew out of a cultural shift in how we defined how we wished to work. The gig economy also grew out of a need, a need to earn more to...

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to...

Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes...

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to...

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it...

The eagerly awaited sequel to the worldwide bestseller How to Build a Multi-Level Money Machine from Direct Selling icon and Hall of Famer Randy Gage Randy Gage revolutionized the Direct Selling profession with the bestselling phenomenon How to Build a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780997224009Author Matt BacakFormat PaperbackPage Count 532Imprint Infosoft360Publisher Infosoft360Weight(grams) 912gDimensions(mm) 254mm * 178mm * 27mm

In many ways, success at networking is the uncommon application of common knowledge. Most people understand that networking is important to their success -- they just lack a step-by-step process to get the results they want. Almost no one really...

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more...

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they're not only building a reputation, they're flexing the same muscles that allow them to pivot...

The ultimate marketing resource from the world's leading scholars From the world's #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material...

To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that...

`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you' - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the...

The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780992469832Author Adam HoulahanFormat PaperbackPage Count 182Imprint Stenica Pty LtdPublisher Stenica Pty LtdWeight(grams) 222g

Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new...

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has...

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781910125113Author Dee BlickFormat PaperbackPage Count 358Imprint Filament Publishing LtdPublisher Filament Publishing LtdWeight(grams) 476gDimensions(mm)...

At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. Faced with crowded markets, flat growth and growing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632996244Author Howard DoverFormat PaperbackPage Count 204Imprint River Grove BooksPublisher River Grove BooksWeight(grams) 304gDimensions(mm) 229mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781736213506Author B Rain BennettFormat PaperbackPage Count 200Imprint Flying Flounder PublishingPublisher Flying Flounder PublishingWeight(grams)...

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197175Author Keith SchreiterFormat PaperbackPage Count 118Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online...