Marketing

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a...

There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices. Companies must now align...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781955125154Author Robert K. ElderFormat HardbackPage Count 184Imprint Hat & Beard, LLCPublisher Hat & Beard, LLC

Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today's Metail economyArmed with computers, tablets, smartphones, and social media, today's consumers have revolted against the marketplace status quo...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780060799908Author Al RiesFormat PaperbackPage Count 304Imprint HarperCollins PublishersPublisher HarperCollins Publishers IncWeight(grams) 295g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781638079477Author Nicki KrawczykFormat PaperbackPage Count 158Imprint Rockridge PressPublisher Rockridge PressWeight(grams) 254gDimensions(mm) 216mm *...

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781908770271Author Debbie JenkinsFormat PaperbackPage Count 154Imprint Intellectual Perspective PressPublisher Intellectual Perspective PressWeight(grams)...

The eagerly awaited sequel to the worldwide bestseller How to Build a Multi-Level Money Machine from Direct Selling icon and Hall of Famer Randy Gage Randy Gage revolutionized the Direct Selling profession with the bestselling phenomenon How to Build a...

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of...

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780887306662Author Al RiesFormat PaperbackPage Count 160Imprint Harper BusinessPublisher HarperCollins Publishers Inc

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad...

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing...

Praise for THERE'S A CUSTOMER BORN EVERY MINUTE "Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational...

Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events...

Network marketing has helped people all over the world achieve financial independence-and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780957657601Author Huib Van BockelFormat PaperbackPage Count 150Imprint The Social Publishing HousePublisher The Social Publishing House

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692372333Author Mark W SchaeferFormat PaperbackPage Count 260Imprint Mark W./SchaeferPublisher Mark W./SchaeferWeight(grams) 304g

Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing...

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social...

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails...

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations-such as Linda Boff of GE, Jeff Jones of Target, and...

You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers claiming to be the best, fastest, and most caring, your brand is literally on trial -...

Like the Web and email, podcasting ? technology for distributing audio and video on the Internet ? represents a paradigm shift in how businesses communicate with prospects and customers. Although substantial media coverage has stimulated corporate...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999774816Author Mike MooreFormat PaperbackPage Count 176Imprint Franklin Kennedy PressPublisher Franklin Kennedy PressWeight(grams) 231g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783899555561Author Robert KlantenFormat HardbackPage Count 256Imprint gestaltenPublisher Die Gestalten Verlag

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to...

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact...

Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of...

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. ...

'A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.' Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia 'A thought-provoking text that challenges...

Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781717836793Author S WeiseFormat PaperbackPage Count 236Imprint BixaPublisher Bixa

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780805094336Author Anita ElberseFormat HardbackPage Count 320Imprint Henry Holt & CompanyPublisher Henry Holt & CompanyWeight(grams) 503gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781915787088Author Bradley J SugarsFormat PaperbackPage Count 200Imprint Biddles BooksPublisher Biddles Books

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing...

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780985764807Author Arvind RangaswamyFormat PaperbackPage Count 288Imprint Decisionpro, Inc.Publisher Decisionpro, Inc.Weight(grams) 503gDimensions(mm) 254mm...

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?This book is not about describing the ways in which businesses can optimize the messages they put across or...