Marketing

Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present. Managing Luxury Brands offers comprehensive coverage of key and...

Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780307460868Author Youngme MoonFormat PaperbackPage Count 288Imprint Crown Publishing Group, Division of Random House IncPublisher Random House USA...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780995684959Author Marianne HartleyFormat PaperbackPage Count 158Imprint Butterfly House PublishingPublisher Butterfly House PublishingWeight(grams) 163g

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)--twin technologies that stand poised to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781516911356Author Jason McDonald Ph DFormat PaperbackPage Count 50Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544527604Author Mary SheehanFormat PaperbackPage Count 188Imprint Houndstooth PressPublisher Houndstooth PressWeight(grams) 209g

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780957694545Author David ParrishFormat PaperbackPage Count 188Imprint Wordscapes ltdPublisher Wordscape LtdDimensions(mm) 216mm * 140mm * 10mm

Drive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world. Research demonstrates that brands...

Sorry no description is available for this book at this time.

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619616851Author Tom BreezeFormat PaperbackPage Count 150Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 200gDimensions(mm) 216mm...

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep...

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more...

* Designed as a core textbook for a broad range of essential Marketing courses and modules, with textbook pedagogy included throughout to aid understanding and cement learning. * Uniquely practical and applied in its approach with an emphasis on...

The insightful chapters collected here show that markets are a matter of concern because they can be spaces for making concerns matter.'- David Stark, Columbia University, US and author of The Sense of Dissonance: Accounts of Worth in Economic Life'Do...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781539103356Author Emma HutchinsonFormat PaperbackPage Count 166Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781484082379Author Shaun BuckFormat PaperbackPage Count 136Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

The best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renee...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197175Author Keith SchreiterFormat PaperbackPage Count 118Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

In this book, the world's foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and...

Upstream Marketing draws on best practices, research, case studies, and the authors' twenty-year track record helping transform client brands and businesses through their work at EquiBrand Consulting. Authors Tim Koelzer and Kristin Kurth define and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632996244Author Howard DoverFormat PaperbackPage Count 204Imprint River Grove BooksPublisher River Grove BooksWeight(grams) 304gDimensions(mm) 229mm *...

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it...

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.Sidestep the marketing books, courses, and even TED talks that offer hypothetical...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781530771912Author Ksenia AndreevaFormat PaperbackPage Count 160Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

A brand is more than a snazzy logo - but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything?A strong, authentic brand is what makes your...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781539112044Author Michael ClarkeFormat PaperbackPage Count 104Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens...

Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new...

Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for...

Sorry no description is available for this book at this time.

Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends. Generation Z is projected to be the largest consumer...

Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution...

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has...

With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: The importance of arts consumption and its socio-cultural, political, and economic...

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a...

There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices. Companies must now align...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781955125154Author Robert K. ElderFormat HardbackPage Count 184Imprint Hat & Beard, LLCPublisher Hat & Beard, LLC